1. 1 Write here 1) KEEP EMAILS SHORT

2. 2 Write here 1) KEEP EMAILS SHORT Don’t write a novel. Consider using an attachment for longer, detailed information.

3. 3 Write here 2) ATTACHMENTS

4. 4 Write here 2) ATTACHMENTS DON’T :

5. 5 Write here 2) ATTACHMENTS DON’T : Forget to actually attach the file

6. 6 Write here 2) ATTACHMENTS DON’T : Forget to actually attach the file Send too large an attachment (< 2Mb)

7. 7 Write here 2) ATTACHMENTS DON’T : Forget to actually attach the file Send too large an attachment (< 2Mb) Forget to tell the recipient to expect an attachment or what type it is

8. 8 Write here 2) ATTACHMENTS DON’T : Forget to actually attach the file Send too large an attachment (< 2Mb) Forget to tell the recipient to expect an attachment or what type it is Send to a company that removes all attachments due to potential viruses.

9. 9 Write here 3) REPLY QUICKLY

10. 10 Write here 3) REPLY QUICKLY Respond within 24 hours. Send a quick acknowledgement if it will take you longer to reply.

11. 11 Write here 4) CHOOSE A MEANINGFUL SUBJECT LINE

12. 12 Write here 4) CHOOSE A MEANINGFUL SUBJECT LINE Be clear, not clever or cute. Don’t be vague (i.e. “Info”). Use something relevant to clarify the mail’s content. This also allows them (and you) to locate your email in the future.

13. 13 Write here 5) TO, CC, BCC

14. 14 Write here

15. 15 Write here 5) TO, CC, BCC

16. 16 Write here 5) TO, CC, BCC The addresses in the 'To' are for the people you are directly addressing.

17. 17 Write here 5) TO, CC, BCC The addresses in the 'To' are for the people you are directly addressing. The addresses in the ‘cc' are for the people you are indirectly addressing. Cc only those who need to be copied; not your entire universe of contacts.

18. 18 Write here 5) TO, CC, BCC The addresses in the 'To' are for the people you are directly addressing. The addresses in the ‘cc' are for the people you are indirectly addressing. Cc only those who need to be copied; not your entire universe of contacts. The addresses in 'To' and ‘Cc' do not know that the addresses in the 'Bcc' are included. Use of the 'Bcc' is considered unethical.

19. 19 Write here 6) FORMATTING

20. 20 Write here 6) FORMATTING Your mail will probably be reformatted (incorrectly) when read by the recipient. Reading colored stationary and special & colored fonts don’t look correct on non - Outlook programs, and look even worse on a mobile device. If you need to preserve the special formatting of your document, send it as a Word or PDF attachment.

21. 21 Write here 7) CREATE A SIGNATURE Include a brief signature (i.e. name, address, phone number, email address, company name, disclaimer, website) on your email messages. Avoid scanned images.

22. 22 Write here Orna Levi Executive International Trade Relations Division Federation of Israeli Chambers of Commerce 84 Hahashmonaim St. Tel-Aviv 67132, Israel Tel: +972-3-5631347 Fax: +972-3-5619555 Email: einatw@chamber.org.il einatw@chamber.org.il URL: www.chamber.org.ilwww.chamber.org.il Visit our new Blog: http://chamber.cafe.themarker.com/http://chamber.cafe.themarker.com/

23. 23 Write here Pierre Clouseau Executive Vice President Group Creative Director DRAFTFCB 100 West 33rd Street New York NY 10001 mailto:auge.reichenberg@draftfcb.com T: 1 212 885 4342 F: 1 212 885 3111 mailto:auge.reichenberg@draftfcb.com This message is the property of Draftfcb and contains information which may be privileged or confidential. It is meant only for the intended recipients and/or their authorized agents. If you believe you have received this message in error, please notify us immediately.

24. 24 Write here Irina Kovalenko, Marketing Specialist, Active Chemicals, DuPont Russia +7-495-797-25-44 This communication is for use by the intended recipient and contains information that may be Privileged, confidential or copyrighted under applicable law. If you are not the intended recipient, you are hereby formally notified that any use, copying or distribution of this e-mail, in whole or in part, is strictly prohibited. Please notify the sender by return e-mail and delete this e-mail from your system.

25. 25 Write here Kind regards Paula Cummins Premier Manager ********************************* HSBC Bank plc Registered Office: 8 Canada Square, London E14 5H Registered in England - Number 14259 Authorised and regulated by the Financial Services Authority *********************************

26. 26 Best Regards, Sharona Malka Project Manager & Pre Sale Engineer _______________________________________ Email: Sharonm@Optibase.com Sharonm@Optibase.com Tel: +972 (9) 9708232 Mobile: +972 (52) 2398767 IM @ MSN Sharon_Malkiel@Hotmail.com Sharon_Malkiel@Hotmail.com Skype: Sharon_MalkielSharon_Malkiel

27. 27 Write here Michael Robbins Brand Manager Israel Soft Drinks Company Ltd Hi-Tech Center 11 Moshe Sharett Street Givat Shaul 54017, Israel Tel: +972-3-675-3403 Fax: +972-3-675-3434 Mobile: +972-52-386-9988 Rinatr@Carlsberg.co.il www.tuborg.co.il

28. 28 Write here Yael Arnon Human Resources Manager RESOCS Ltd. 21 Hamelacha St. Edan Twin Buildings P.O. Box 11459 Park Afek, Rosh Haayin, 48091 Tel: 03-901-20-90 Ext. 102 Fax: 03-903-2112

29. 29 Write here 8) FORWARDING EMAILS

30. 30 Write here 8) FORWARDING EMAILS You should tell the original author that you’re forwarding their email. (Remember that your own emails may also be forwarded without your knowledge!)

31. 31 Write here 9) DELIVERY RECEIPTS

32. 32 Write here 9) DELIVERY RECEIPTS Unless required by your company don’t use this feature because it can only be enforced within your company. It doesn’t work with all email programs, and people feel they’re untrustworthy.

33. 33 Write here 10) COMPANY MAILS

34. 34 Write here 10) COMPANY MAILS If you send an email from your company, it came from your company. Don’t use your company’s email for anything personal – period ! Even though you have intended for only “one person” to read your email, it may be read by others.