1. Windows Server Virtualization Overview and the Microsoft Azure Opportunity

2. Microsoft Cloud Opportunity Overview Microsoft Partner Confidential 2

3. Microsoft Cloud Opportunity Overview Growing your Practice with Microsoft Capitalizing on the Windows Server End of Life Opportunity Demo Microsoft Partner Confidential 3

4. “We are the company and the ecosystem that will build productivity experiences and platforms for the mobile-first, cloud-first world… We're going to empower every individual and every organization to do more and achieve more. That's our singular mission. That is something that's unique to us.“ - Satya Nadella, CEO, Microsoft

5. We are in a new era of computing Internet Era Connecting servers, PCs, and networks On-demand productivity and hybrid flexibility Cloud Era A PC on every desktop PC Era Microsoft Partner Confidential 5

6. of Fortune 500 purchased O365 in last 12 months 60% 8000+ new Azure customers per week Customer Momentum of Microsoft Dynamics CRM 4.25M users Partner Momentum 35% revenue comes from partners of Azure DOUBLED CRM Online subscription revenue per partner has 3 of 4 Office 365 customers deployed by partners More than Business Growth Office 365 is now on an annual revenue run rate of $2.5B 197%YoY growth in Azure consecutive quarters of Microsoft Dynamics CRM 40 double digit growth Microsoft Partner Confidential 6

7. Worldwide Microsoft cloud adoption Now outpacing On Premises Microsoft Partner Confidential 7

8. On-Premises Infrastructure Servers Cloud-Based Infrastructure Hosted Servers Virtualization Desktop Virtualization Server Virtualization Storage Virtualization The hybrid opportunity is here SMBs are focused on moving to the cloud and virtualizing on-premises servers Medium Business Currently usePlan to start Using/Upgrade Note: based on leading countries surveys Small Business 8 Source: Worldwide SMB Trends and Transformation, AMI-Partners, 2014. Microsoft Partner Confidential

9. Microsoft Cloud Opportunity Overview US SMB Customer Opportunity Capitalizing on the Windows Server End of Life Opportunity Demo Microsoft Partner Confidential 9

10. Grow your business While helping customers protect theirs Issues of strategic importance cited by worldwide SMBs 3 SBMB of SMBs cite concerns with inadequate technology recovery, backup, and resiliency 2 Deliver high-margin data protection services on top of product resale/upgrade Make backup and DR affordable to SMBs while earning ongoing services revenue Leverage incentives/self-service training to improve profitability Business opportunity of SMBs need help navigating cloud security concerns 1 49% 24% 1 Forrsights Hardware Survey, Forrester Research, Q4 2013. 2 Forrsights Hardware Survey, Forrester Research, Q4 2013. 3 AMI ICT Tracking Studies, AMI-Partners, 2014. 10 Microsoft Partner Confidential

11. Customer scenario: Keep your data and your business protected Employees access their files and apps from off-site mobile devices, just as they left them A fire destroys a firm’s on- site line-of-business applications and employee PCs The LOB applications and sensitive data are restored in minutes from an off-site server Windows Server 2012 R2 (Hyper-V Replica), Microsoft Azure Office 365 (OneDrive for Business), Windows devices 11 Microsoft Partner Confidential

12. Customer scenario: Adapt to change Select from a range of innovative touch-screen devices at the right budget Run LOB applications on- premises, while beginning to host others in the cloud Add new employees and apps easily, paying only for what is needed Windows Server 2012 R2, Microsoft Azure Office 365, Microsoft AzureWindows devices 12 Microsoft Partner Confidential

13. Customer scenario: Get the most out of your technology Get scalable, on- demand storage at an SMB-friendly price Make mobile access easier and less costly to manage Virtualize and consolidate workloads with modern servers Windows 8 Pro, Windows Intune Windows Server 2012 R2 (Hyper-V), Microsoft Azure Windows Server 2012 R2, Microsoft Azure Speed up database and business apps without buying new hardware SQL Server 2014, Microsoft Azure 13 Microsoft Partner Confidential

14. How do I support my mobile employees and keep them productive? Am I ready for a disaster? Will I lose my data? Partner role How do I ensure uptime for my apps? How do I save money on infrastructure? Do I need the cloud? The game is changing for partners SMBs are looking for partners who can translate business needs into technology solutions Microsoft Partner Confidential 14

15. Partner quadruples margins with managed services on Microsoft cloud PARTNER PROFILE Years in business: 20+ Central location: Racine, Wisconsin Employees: 60 Target customer: non-profits/SMB Website: www.ccbtechnology.com CCB’s transformation from reseller to solution provider began two years ago when they started recommending Office 365. Today, they offer a wide range of cloud services, including VMs, applications, and websites on Azure. The managed services model keeps CCB in close contact with customers, enabling them to identify needs and sell value-added solutions. “We used to ship a server, get 5% and not see the client again for 7 years. With Azure we get more margin on the product, then add setup, migration, and managed services on top. Our services margin is around 60%.” -Patrick Booth, President, CCB, Inc. Increased margins from 5% on hardware and software resale to 20% on Azure 1 Shortened deployment time thanks to Azure templates and automation, improving customer satisfaction More consistent contact with customers uncovers opportunities and increased solution sales 15 1 20% is the Azure Circle Partner margin. Hear from Patrick Booth: http://1drv.ms/U8TgR2 http://1drv.ms/U8TgR2 Microsoft Partner Confidential

16. Your path to success 16 Offer a breadth of solutions across server and cloud, desktop and mobile device Deliver solutions your customers need Build and deploy fast on a consistent, familiar platform; on-premises, cloud, or hybrid Get to market quickly Evolve into new services and business models, and expand your role as a trusted advisor Grow your business and your profits Microsoft Partner Confidential

17. Microsoft cloud for business Platform Business Apps Productivity Microsoft Partner Confidential 17

18. “Microsoft has a vision of infrastructure and platform services that are not only leading stand-alone offerings, but also seamlessly extend and interoperate with on-premises Microsoft infrastructure...” “The IaaS and PaaS components within Microsoft Azure feel and operate like part of a unified whole…” “Microsoft's brand, existing customer relationships, history of running global-class consumer Internet properties, deep investments in engineering, and aggressive road map have enabled it to rapidly attain the status of strategic cloud IaaS provider” Microsoft a Leader in Gartner Magic Quadrant (IaaS, PaaS and Cloud Storage) Gartner Cloud Infrastructure as a Service (IaaS) Magic Quadrant, May 2014 Azure momentum Microsoft Partner Confidential 18

19. The best of server and cloud Just the right balance of simplicity, flexibility, and cost for specific business needs. Our partners and customers can choose to host applications in the way that best suits their business, whether on-site, in the cloud, or both. Customers reduce costs as they grow by running more apps on the same server with virtualization built- in to Windows Server 2012 R2. Host and access applications in the cloud with Microsoft Azure and Microsoft Office 365. Microsoft Hybrid Cloud, The right balance. 19

20. Growing your business with Microsoft Azure Microsoft helps you to expand your role as a service provider and business advisor Enables partners to differentiate by bundling their own IP alongside other cloud offerings Cloud software is easier to develop, test, and take to market Lowers the barriers to entry to offer managed services Microsoft Partner Confidential 20

21. $ 21 Introducing ModernBiz Microsoft’s flagship SMB campaign for fiscal year 2015 Microsoft Partner Confidential Integrated, multi-million dollar campaign focused on SMBs. Spans multiple products on the Microsoft platform – from server to cloud, desktop to mobile devices. Addresses key SMB challenges with a breadth of Microsoft solutions that enable the modern business. Complete set of SMB customer-centric marketing and sales materials.

22. 22 ModernBiz Pillars and Customer Scenarios Increase your sales Get the most out of your technology Adapt to change Be prepared for the unexpected Protect and control your data Work together easily Get your work done anywhere Understand your customer Grow efficiently Safeguard your business Business anywhere Connect with customers Campaign materials include: Sales Presentations Email Templates Brochures Case Studies Digital Assets: Banner Ads/Social Video Animation Telesales Guides Web Content Campaign Landing Pages Learn more

23. Microsoft Cloud Opportunity Overview US SMB Customer Opportunity Growing your Practice with Microsoft Demo Microsoft Partner Confidential 23

24. Microsoft Azure conversation starts with Windows Server

25. 1 Source: Microsoft Research Jan 2014, estimate only that may be revised based on updated research | 2 Estimate of the % of SMB instances still running WS 2003 – organizations <500 employees 22M 1 July 14, 2015 | Windows Server 2003 EOS It is estimated that 44% of all Windows Server instances in small & medium businesses are still running Windows Server 2003 (SMB <500 seats) 2 Microsoft Azure Microsoft Partner Confidential25

26. Start planning your migration and transforming your datacenter today Discontinued support for many applications Now is the time to act Increased operations costs Impact on Microsoft Small Business Server 2003 Impact on both physical and virtualized servers No safe haven Windows 2003/R2 servers will not pass a compliance audit No compliance 37 critical updates released in 2013 for Windows Server 2003/R2 No updates 26 What end of support means Microsoft Partner Confidential

27. 27 Windows Server 2012 R2 Microsoft Partner Confidential Hybrid applications Enterprise-class scale and performance Shared nothing live migration with Remote Direct Memory Access Hyper-V Network Virtualization Windows PowerShell 4.0 Low-cost, highly available file-based storage Backup and recoverySimplified, feature-rich Virtual Desktop Infrastructure (VDI) >_

28. 28 Opportunity to transform your customer’s network Microsoft Partner Confidential Hybrid cloud Cloud options on demand Reduced cost and complexity Rapid response to business Datacenter without boundaries Cloud innovation everywhere Dynamic application delivery Microsoft AzureWindows Server 2012 R2Microsoft SQL ServerMicrosoft System Center Benefits Speed Resilience Cost-efficiency Security

29. Microsoft Azure beyond Windows Server While Windows server upgrades do not forget other important attach opportunities: Microsoft Partner Confidential 29

30. Partner uses Microsoft platform to grow business efficiently and adapt to changing customer needs PARTNER PROFILE Years in business: 15 Central location: Madison, WI Employees: 51+ Target customer: 250 seats Website: www.appliedtech.us “We do a lot of migrations from older servers to Windows Server 2012 and move customers to Office 365. This has been the standard migration for us over the last 12-15 months. Hyper-V stacked up really well against VMware. They really simplified the licensing, and you don’t have the extra cost of VMWare.” -Kurt Sippel, President, Applied Tech Leverages the Microsoft hybrid platform to deliver a portfolio of solutions that span on-premises, cloud, and mobile scenarios Building on familiar, consistent technology and tools means Applied Tech can continue to grow its expertise for its customers With Windows Server 2012, replaced VMware and related licensing costs to increase profitability and simplify licensing Applied Tech has continued to grow through major technology transitions by focusing on deep expertise in Microsoft solutions. In 2005 they refocused their business on an end- to-end managed services model. Today they are experiencing robust growth by building deeper, long-term customer engagements that span from infrastructure, to business intelligence and communications platforms. 30Microsoft Partner Confidential

31. 31 Migration process steps Microsoft Partner Confidential 4321

32. Windows Server 2012 R2 Microsoft Azure Cloud OS Network Evaluate options for each application and workload 32 Target your destination Microsoft Partner Confidential

33. 33 Partner service opportunities abound to build a hybrid destination Microsoft Partner Confidential IDMApplicationOwner Server role Microsoft app Third-party app Custom app Retire Marginal Important Critical Complexity (1 – 3) Risk (1 – 3) Windows Server 2012 Microsoft Azure Microsoft Office 365 Cloud OS Network Migrate as is Upgrade version Switch app vendor Virtualize or shim app Repair, rewrite, or refactor 00001Exchange Denise Smith XX11X XXX 00002Web ServerQiong WuXX22X XXXX 00003Shipping ServicesNaoki SatoXX21X XX 00004Quick Quarter CloseDaniel RothXX22X XX 00005 Lucerne Publishing Document Converter Andrea Dunker XX32X XX 00006Trey Research Lookup ToolEric GruberXX23X X 00007A. Datum IndexOliver KielXX33 00008Inventory Key Robin Counts XX22X XXX DiscoverAssessTarget (destination and journey)

34. 34 Target | Microsoft Azure Microsoft Partner Confidential Web Hosting IaaSPaaSDaaS

35. 35 Target | Office 365 Your complete Office in the cloud Microsoft Partner Confidential File sharing and collaboration Business class email Online conferencing

36. 36 Target | Cloud OS Network For your hybrid datacenter solution Microsoft Partner Confidential  Global reach  Cloud OS consistency  Choice  Flexibility

37. 37 Don’t forget the hardware opportunity Microsoft Partner Confidential Windows Server 2012 R2 requires more powerful hardware Relocate to the cloud Virtualize on other server Replace server hardware

38. 38 Target | Windows Server roles Microsoft Partner Confidential

39. 39 Target | Windows Server roles Microsoft Partner Confidential

40. 40 Target | Windows Server roles Microsoft Partner Confidential

41. 41 Target | Windows Server roles Microsoft Partner Confidential

42. 42 Target | Windows Server roles Microsoft Partner Confidential

43. 43 Target | Windows Server roles Microsoft Partner Confidential

44. 44 Target | Custom & third-party applications Microsoft Partner Confidential

45. 45 Target | Migrating applications Microsoft Partner Confidential Application must be upgraded to latest version +1 Use technology to counter incompatibilities Modify application to work on new platform Use different app or SaaS offering to achieve same business result Application can be migrated without change

46. 46 Target | Microsoft applications Microsoft Partner Confidential

47. 47 Target | Microsoft applications Microsoft Partner Confidential

48. 48 Target | Microsoft applications Microsoft Partner Confidential

49. 49 Target | Microsoft applications Microsoft Partner Confidential

50. 50 Migrate | Migrate your workloads Microsoft Partner Confidential Dell ChangeBASE Citrix AppDNA AppZero

51. Resources to assist with each step Determine which apps and workloads are running on Windows Server 2003 Choose a migration destination for each, datacenter or in the cloud Categorize each by type, importance and degree of complexity AssessTarget Discover Build your migration plan – yourself, collaborate with a partner or use a service Migrate Download the toolkit - Assessment & Planning Download the Windows Server 2012 R2 trial Upgrade your skills to Windows Server 2012 Download the Deployment Toolkit Windows Server 2003 Roles Migration Process Windows Server 2003 Roles Migration Process Read the IDC whitepaper: Why you should get current Read the IDC whitepaper: Why you should get current Watch: WS 2003 End of Life: Infrastructure Migration Watch: WS 2003 End of Life: Infrastructure Migration Download the System Center 2012 R2 Trial Download the System Center 2012 R2 Trial Get the Azure 1 month trial Start your free Office 265 trial Re-architecting with Windows Server & System Center 2012 Re-architecting with Windows Server & System Center 2012 Reimagining & Migrating Your Active Directory Reimagining & Migrating Your Active Directory Networking Infrastructure and Management Networking Infrastructure and Management Fileservers and Storage Options Migrating to Windows Server 2012 training Migrating to Windows Server 2012 training Move to hybrid cloud with System Center & Azure Move to hybrid cloud with System Center & Azure Azure for IT Pros jumpstart Office 365: Make a smooth move to Cloud Services Office 365: Make a smooth move to Cloud Services Microsoft Partner Confidential 51 Windows Server 2003 End of Service Resources

52. 52 Migration Planning Assistant Microsoft Partner Confidential http://migrationplanningassistant.azurewebsites.net/

53. Microsoft Cloud Opportunity Overview US SMB Customer Opportunity Growing your Practice with Microsoft Capitalizing on the Windows Server End of Life Opportunity Microsoft Partner Confidential 53

54. Microsoft Confidential 54 US SMB Partner

55. 55 Get started Get started now with the latest incentives and promotionslatest incentives Capitalize on current incentives Find Windows Server 2003 CustomersWindows Server 2003 Customers Use the Windows Server EOS Ready-to-Go campaign to reach out to your Windows Server 2003 customersWindows Server EOS Power up your marketing and sales Microsoft Partner Confidential Utilize the Migration Customer website for step-by-step guidanceMigration Customer website Visit the Azure SureStep websiteAzure SureStep Visit the Office 365 SureStep websiteOffice 365 SureStep Download the Migration Assessment and Planning ToolkitMigration Assessment and Planning Toolkit Tap resources to start the migration process