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1 1 © 2009 Outsell, Inc. All rights reserved. E- Book Trends: An Industry Analysts Viewpoint
2 2 © 2009 Outsell, Inc. All rights reserved. Some are born great, some achieve greatness, and some have greatness thrust upon them…
3 3 © 2009 Outsell, Inc. All rights reserved. Reader Devices Breath-of-Life Early days of PDF on screen Now dedicated, networked reading devices Amazon – Oprah – Bookclub The Story of Edgar Sawtelle 20% of its sales via Kindle
4 4 © 2009 Outsell, Inc. All rights reserved. Definition No standard Downloadable units of digital book content that can be read on a variety of devices Discrete units of content, often based on previously print content NOT a website derived from a book
5 5 © 2009 Outsell, Inc. All rights reserved. E-Book Readers Amazon Kindle & Sony Reader dominate E Ink Print-like reading experience Power only used to change page Purchase titles online Networked, Interactive
6 6 © 2009 Outsell, Inc. All rights reserved. Sales of E-Book Readers Taking Off Amazon Kindle 2 ($360; £240) 380,000 – 500,000 units * Sony Reader $350 / £230 250,000 - 300,000 units * iRex iLiad $700 / £470 10,000 – 50,000 units Apple iPhone/iPod Touch + Stanza (free app) 395,000 downloads (5,000 per day) *** Sources: * DIGITIMES, Citigroup estimates, Outsell estimates ** Outsell estimates *** Lexcycle, producer of the Stanza application Typical prices shown for latest models; may vary depending on supplier 2008 Estimates
7 7 © 2009 Outsell, Inc. All rights reserved. Not Yet Mass Market Outsells end user survey 2008. % of respondents owning… Sony Reader 1.2% Kindle 0.9% iPhone10.7% Early technology; high prices Source: Outsell Inc.
8 8 © 2009 Outsell, Inc. All rights reserved. And Other Devices Compete Explosive success of multi-purpose handhelds & phones slowing adoption of single-use devices Amazons 240,000 titles now available for iPhone/iPod Touch Mobile version of Googles Books Search Service…1.5 million public domain titles
9 9 © 2009 Outsell, Inc. All rights reserved. E-Book Formats & Standards EPUB preferred by publishers Kindle, Mobi, PDF entrenched Amazon dropping Microsoft & Adobe eBook
10 © 2009 Outsell, Inc. All rights reserved. Revenues derived from the sale of content to e-book devices will grow rapidly.... 2008-2011 CAGR 38.4% vs. Information Industry 4.5%
11 © 2009 Outsell, Inc. All rights reserved. Segmentation by Geography....
12 © 2009 Outsell, Inc. All rights reserved. Segmentation by Genre....
13 © 2009 Outsell, Inc. All rights reserved. Educational User Pros & Cons
14 © 2009 Outsell, Inc. All rights reserved. Students – Small Part of Market… Lack of content availability Faculty unwilling to recommend over print Publishers other online alternatives compete
15 © 2009 Outsell, Inc. All rights reserved. …But Potential Exists JISC National E-Books Observatory 36 Text, 127 HEIs, 20,000 respondents 60% use e-books via Library (46%) Free via Internet (43%) Purchased (5%) 37% consulted 3 or more e-books in prior month
16 © 2009 Outsell, Inc. All rights reserved. Student Usage Habits Problem-centric: Dip in & out Essay deadlines drive uneven usage Unlimited access models preferred 24/7 flexible access on & off campus No cannibalization of print sales!
17 © 2009 Outsell, Inc. All rights reserved. Business Model Experimentation Collections Rental One-off Unlimited access Per-chapter Custom books Blurring between Book (discrete unit) Journal (subscription) Database (search) Springer DRM-free; unlimited access Institutional Subscription Collections only FTE-based discounting on print list Safari Books Online Packages of titles Downloadable chapters Subscriptions Taylor & Francis Rental, One-off, Custom Books Subs, packages, per title
18 © 2009 Outsell, Inc. All rights reserved. The E-Books Time Has Come Capabilities + Technology + Content = Open for business!
19 © 2009 Outsell, Inc. All rights reserved. A final thought…. It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to change Charles Darwin
20 © 2009 Outsell, Inc. All rights reserved. Outsell, Inc. is the sole and exclusive owner of all copyrights in this document, including but not limited to the textual and graphic content and the organization, layout, and display of the information and data contained herein. As a user of this document, you acknowledge that you are a licensee of Outsell's copyrights and that Outsell, Inc. retains title to all Outsell copyrights in the document. You are not permitted to resell, distribute, disseminate, disclose, copy, or otherwise make use of the information contained in this document unless your organization has obtained a content license from Outsell. Wherever and whenever the document, or any portion thereof, is disseminated by your organization with the permission of Outsell, Inc., it must bear the following in a prominent location: © Outsell, Inc. All rights reserved. To purchase multiple copies and/or licensing rights for this report, please e-mail us at email@example.com. The information, analysis, and opinions (the Content) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staffs extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report. Outsell is the only research and advisory firm focused on the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment.
© 2007 Outsell, Inc. All rights reserved. Overview: KM and CI in Information Management Special Libraries Association Denver, Colorado June 6, 2007 Joanne.
© 2009 Outsell, Inc. All rights reserved. Evolving User Preferences: Implications for Information Management SLA DPHT Spring Meeting Napa, California Tuesday,
© 2006 Outsell, Inc. All rights reserved Information Online February 1, 2007 Library Futures: Users, Technology, and You Joanne Lustig, Vice President.
Outsell’s Information Management Survey: An Update Jim Hydock VP & Practice Leader Outsell, Inc. 1 London Info International 25 November 2014.
What the Future Holds: A look at today, tomorrow and what next in econtent Ruth Jones May 2009.
EBOOKS Current events in library provision Colin Sinclair, Library Content Manager.
Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.
1 The information industry and the information market Summary.
© 2008 Oracle Corporation – Proprietary and Confidential.
UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 1 Amazon, Google and Windows Live: emerging models and bumpy playing-fields Michael Holdsworth.
The rise of the e-book: issues for publishers and the impact on translation rights Lynette Owen, Copyright and Rights Consultant Moscow, September 6 th.
Implementing Springer eBooks John Hopkins, Account Development Specialist.
VSS Communications Industry Forecast Now with Data and Analysis by Both Revenue Stream Sector & Industry Sector It’s my pleasure to be able.
Services Course Outlook Live Participant Guide.
Copyright © 2010 Pearson Education, Inc.Copyright © 2007 Pearson Education, Inc. Slide 1-1 ELC 200 Day 23.
EBooks and eReaders Bruce Preston 11/11/2010. Agenda (not necessarily in this order) Who What When Where Why How – demonstrations Sources & Prices.
Single Sales PDF Channel Update Karen McCabe Staff Director, Strategic Marketing & Product Development IEEE 802 Plenary; 802 EC 12 July 2010.
ONIX Schema Review Matthew Gould Influential Software UK : US : 001 (646)
Library Electronic Resources in the EUI Library Veerle Deckmyn, Library Director Aimee Glassel, Electronic Resources Librarian 07 September
Lecture 2 - Revenue Models
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