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ANALYSIS ON LAPTOP USING QFD A case Study on Improving Lenovo ThinkPad X201i 3249J4C.A case Study on Improving Lenovo ThinkPad X201i 3249J4C.

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Presentation on theme: "ANALYSIS ON LAPTOP USING QFD A case Study on Improving Lenovo ThinkPad X201i 3249J4C.A case Study on Improving Lenovo ThinkPad X201i 3249J4C."— Presentation transcript:

1 ANALYSIS ON LAPTOP USING QFD A case Study on Improving Lenovo ThinkPad X201i 3249J4C.A case Study on Improving Lenovo ThinkPad X201i 3249J4C.

2 CONTENT INTRODUCTION 1 METHODOLOGY 2 CASE STUDY 3 CONCLUSION 4 REFERENCES 5

3 1. INTRODUCTION The purpose: Improve Lenovo ThinkPad X201i 3249J4C laptop. Method: Quality function deployment (QFD) Comparing Lenovo and Sony

4 Summary sheet of customer investigation Investigation project Awareness Perception LenovoSony Speed543 Weight535 Capacity543 (5 levels scale) 1=dont attention 5=special focus We need to improve the Lenovo ThinkPad X201i 3249J4C laptop according to Customer needs.

5 The indexes customers care Technique index (attractive quality ) The congruent relationship between the indexes customers care and technique index Speed Weight Capacity Frequency Memory Material Size Thickness Hard disk

6 The parameter comparison between Lenovo ThinkPad X201i 3249J4 and Sony X138JC/P(pink) Frequency MemoryMaterialWeightSizeThickness Hard disk Lenovo2.13GHz2GBMagnalium1.44kg 12.1 inch 17.9mm250G Sony1.86GHz2GB Mixed mode carbon fiber 780g 11.1 inch 13.9mm128G

7 2. METHODOLOGY QFD : To help transform the customer needs into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service.

8 The House Of Quality

9 3. CASE STUDY

10 Customer Requirements Customer requirements Index level Customer satisfaction Speed Weight Capacity Step 1

11 Planning Matrix Customer Requirem- ents Import- ance Comparative analysis Improvement goal Key Customer needs rank EnterpriseElse Improve- ment goal Standard increased rate Commodity characteris- tic point Absolute weight Weigh t Speed Weight Capacity Total Step 2

12 Technical Requirements Technical requirements Technical index FrequencyMemoryMaterialSizeThickness Hard disk Step 3

13 Relationship Matrix FrequencymemoryMaterialSizeThickness Hard disk Speed Weight Capacity Technical requirements Customer requirements Step 4

14 Correlation Matrix Technical requirements FrequencyMemoryMaterialSizeThickness Hard disk Frequency Memory Material Size * Thickness * Hard disk Step 5

15 House of quality

16 Technical requirements FrequencyMemoryMaterialSizeThickness Hard disk Targ- ets Importance % Compara tive analysis Opponent +=---+ Technique analysis Quality character design Desired value Setting

17 Technical requirements FrequencyMemoryMaterialSizeThickness Hard disk Targ- ets Importance % Compar- ative analysis Opponent +=---+ Technique analysis Quality character design Desired value Setting Frequency × ×× MemoryMaterialHard diskThicknessSize The cost of frequency's advancement is relatively high. It keeps at the same level as our rivals' and it will not make notable difference to laptop's performance. Have additional value in the patent technology Hard to improve in a limited time. Thickness and size has great influence on weight. The expense on disk research is low and will boost customer's satisfaction.

18 4.CONCLUSION Improving goals: A thinner and smaller laptop equipped with a bigger capacity.

19 5.REFERENCES 1. Sullivan LP (1986) Quality function deployment. Qual Prog19:39–50 2. Chan L-K, Wu M-L (2002) Quality function deployment: a literature review. Eur J Oper Res 143:463– Cohen L (1995) Quality function deployment: how to make QFDwork for you. Addison-Wesley, New York

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