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College of Economics and Management Analysis On Laptop Using QFD The case of SONY X138JC/P MEMBERS : Tanglihua S undan S haoshasha.

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Presentation on theme: "College of Economics and Management Analysis On Laptop Using QFD The case of SONY X138JC/P MEMBERS : Tanglihua S undan S haoshasha."— Presentation transcript:

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2 College of Economics and Management Analysis On Laptop Using QFD The case of SONY X138JC/P MEMBERS : Tanglihua S undan S haoshasha

3 College of Economics and Management 1 INTRODUCTION 2 CASE STUDY 3 CONCLUSION CONTENT S 4 REFERENCES

4 College of Economics and Management 1.INTRODUCTION How to improve it

5 College of Economics and Management LenovoSony CASE STUDY 5have a great influence 4have influence 3have little influence * Summary sheet of customer investigation processing speed machine weight memory amount perception cognitive Enquired item

6 College of Economics and Management attributes consumer focus ontechnological attribute processing speed machine weight memory amount *The congruent relationship between the indexes customers care and technique index 2.CASE STUDY hard disk thickness size material internal memory basic frequency

7 College of Economics and Management Frequ- ency MemoryMaterialWeightSize Thick- ness Hard disk Lenovo2.13 GHz2GBMagnalium1.44kg 12.1 inch 17.9m m 250G Sony1.86 GHz2GB Mixed mode carbon fiber 780g 11.1 inch 13.9m m 128G * The parameter comparison between SONY and LENOVO 2.CASE STUDY

8 College of Economics and Management customer demand Import -ance degree comparison analysis Improvement target Maincustomer demand analysis LenovoSony Impro- ment target Improvem- ent rate product character absolute weight Weight% processing speed machine weight memory amount total * Key customer needs definded table 2.CASE STUDY

9 College of Economics and Management Functions Used Technical requirements Technical index frequencymemorymaterialsizehard disk Degree of correspondence SignValue Strong 3 Medium 2 Weak 1 None Blank 0 *Technical Requirements Table *Quality Table Relevancy 2.CASE STUDY

10 College of Economics and Management * Relationship Matrix Basic frequency Internal memory MaterialSize Thick -ness Hard -disk Processing Speed Machine weight Memory amount 2.CASE STUDY

11 College of Economics and Management influence degreesign stong positive positive negative * strong negative # none *Correlation Matrix 2.CASE STUDY

12 College of Economics and Management House of quality 3.CONCLUSION

13 College of Economics and Management 3.CONCLUSION * Key Quality Character Setting, LENOVO performs better, however, the difficulty for improvement is relatively high. Therefore, it is better to develop the attributes later rather than now Technical requirements Key quality chara- cter setting Importance % Compar- ative analysis Opponent +=+--+ Technique analysis Quality character design Desired value Setting Frequency Material Memory Thick -ness Size Hard- disk, The amount of memory of SONY and LENOVO are equal; correspondingly we can take several steps to target a competitive advantage, SONY has a patent for using light material and in contrast, LENOVO does not. As a result, SONY has an advantage. However, there are also some shortcomings, for instance: reliability. Therefore.we should learn from the other competitors in order to improve our products., When it comes to the size, SONY has some advantages, whereas size is the attribute which is of the lowest technological difficulty. Hence in order to beat the competitors in the market, SONY should strive for continuous innovation in the technology field., The thickness of SONY is among the best in the opening market; however it is difficult for development. Consequently ir would better be delayed the technological improvement, The most important one is hard disk, there is much potential for improvement and therefore a lot of attention should be paid to it.

14 College of Economics and Management 4.REFERENCES 1.Sullivan LP (1986) Quality function deployment. Qual Prog19:39–50 2. Chan L-K, Wu M-L (2002) Quality function deployment: a literature review. Eur J Oper Res 143:463– Cohen L (1995) Quality function deployment: how to make QFDwork for you. Addison- Wesley, New York

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