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CORPORATE COMMUNICATIONS > News Releases, General Publicity Efforts, Promotional Materials, Standardization News, and Related Publications OFFICERS CONFERENCE.

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Presentation on theme: "CORPORATE COMMUNICATIONS > News Releases, General Publicity Efforts, Promotional Materials, Standardization News, and Related Publications OFFICERS CONFERENCE."— Presentation transcript:

1 CORPORATE COMMUNICATIONS > News Releases, General Publicity Efforts, Promotional Materials, Standardization News, and Related Publications OFFICERS CONFERENCE SEPTEMBER 9–10, 2002

2 C ORPORATE C OMMUNICATIONS M AIN F UNCTIONS > Standardization News > Public Relations

3 P UBLICITY O UTSIDE OF A STM > More Participation In Your Technical Committee > Awareness & Recognition Within the Field > Support for Future Activities

4 N EWS R ELEASES > Primary Communications Vehicle to Outside Audiences > Originate from Staff Managers Trip Reports and Publicity Request Forms > Condensed from Tech News Articles > Contain Important Contact Information for Media

5 C OMMITTEE M EDIA L ISTS > Determine Where News Releases are Distributed > Every ASTM Technical Committee Has Its Own > Contain Titles of Industry Trade Journals > Editors Names & Addresses Updated Daily Via Internet > All Lists are Being Updated to Include International and Electronic Titles > Committees to Review New Lists

6 C LIPPING S ERVICE > Feedback on Publicity Efforts > Clippings of Media Coverage of ASTM > All Clips are Forwarded to the Committees > Gives Publication Name, Date of Issue, and Circulation Statistics

7 N EWS BANK COMMITTEE HOMEPAGES > News & Upcoming Events A Bank of News Releases is Posted on the ASTM Web Site Stored for One Year Posted Monthly News Releases are Posted on Individual Homepages Remain Posted for Approximately 3 Months

8 ASTM VIDEO DISPLAY BOOTH HISTORY BOOK > 10 Minute Comprehensive Overview of ASTM > Not Technical > Testimonials from Industry Leaders & Lawmakers > Footage of Committee Week Meetings & HQ > Table-Top Display > Easy to Assemble & Transport > Posters and Materials Can Be Designed > Covers ASTMs First 100 Years > Includes Timeline of When Committees Were Formed > Totals 32 pages

9 W HAT IS A STM > 8 Panel, Business-Envelope Sized Brochure > Answers Frequently Asked Questions About ASTM > Also on the ASTM Web Site Contact: Barbara Schindler, (610) ;

10 H ANDBOOK OF S TANDARDIZATION > 8 Page Overview of the Standards System > Domestic and International > Benefits of Standards > Popular for Instructional Purposes > Spanish, Chinese, and English edition > Posted on the website

11 ANNUAL REPORT BOARD OF DIRECTORS BOOK > Issued Annually >Bios of Current Slate of Board Members > Published Yearly in June SN > Mailed to Top Corporations > Also on the ASTM Web Site

12 N EWS & I NFORMATION

13 What What Who What Whe n are your committees goals? do you need to reach? do you want them to know? Sufficient lead time for outside pubs to pick up story? B E P ROACTIVE

14 QUESTIONS?

15 Standardization News > 30,000 Members > 1,000 Subscribers > Available to Everyone24/7 Access

16 USEFUL MONTHLY INFO & Databases Symposia > Calls for Papers > Programs > Press Releases Generated Also Monthly: > Approved Standards Actions > ASTM CalendarCurrent Meetings List

17 GLOBAL NOTEBOOK International Scene CONTACT: Maryann Gorman 610/ Global Notebook > News on Standardization from Around the Nation & the World International Scene > News of ASTM International's Work with Industry Sectors & Standards Bodies Around the World

18 TECH News CONTACT: Clare Coppa 610/ > Written by SN Staff > Paragraph-Sized Item or 500- Word Article > Press Releases Generated

19 PLAIN TALK For a New Generation > Commentary from Jim Thomas CONTACT: James A. Thomas 610/

20 FEATURE Articles > ASTM-Specific & Broader Standardization Topics > Editorial Calendar > Other Submissions Welcome > 4-Month Lead Time CONTACT: Maryann Gorman 610/

21 SOCIETY NEWS & People Society News > News of Members: Awards/Promotions Received by ASTM Members > Obituaries > Photo-essays of Some ASTM Award Presentations/ Society Activities > All ASTM Award of Merit & Society Award Winners People > Hobbies, Interesting personal Activities of ASTM Members CONTACT: Clare Coppa 610/ CONTACT: Maryann Gorman 610/

22 6–8 WEEK Minimum Lead Time for News to Go in SN

23 BUSINESS Supplement ASTM Business Link > Semiannual Supplement to SN > Links Business & Technical Communities > Standalone Copies Sent to Corporate and Technical Audiences

24 INTERNATIONAL Publications Chinese-Language SN > Joint Venture with China Association for Standardization > 9 Issues to Date > Distribution: 18,000 > Published on ASTM Web Site This Year Access ASTM International: The Newsletter for ASTMs Global Customers > Published Semiannually > Currently Published in English, Spanish & Japanese > Distribution: Over 200,000 to All ASTM Customers & Targeted Overseas Mailing Lists

25 Questions?


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