Participating Memberships continue to show steady growth
Maximizing Stakeholder participation to reflect the market This will add to high quality standards and market buy-in.
Benefits of Membership Promotion Increases technical expertise in a certain area Helps maintain a balance of interests Support development of new activity Increases international participation Introduce new stakeholders to the ASTM process Promote awareness of ASTMs mission
Determine Focus of Campaign New Work Items Task Group Activity Significant revision to an existing standard Input from Staff Managers and Committee Officers
Audience for Distribution Mailing List Rental List Swaps with Trade Associations Conference Attendees TPT Attendees Meeting Visitors Personal Invitations
Formats for Promotional Material Custom Landing Page Invitation Letter/Flyer Fact Sheet Ecard
Additional Strategies Invite a Colleague Meeting Visitors MoU Partner Ads Student Members One-on-One Engagement
Team Resources Staff Manager Member Promotion Manager Technical Committee Contacts Marketing Department Art Department
Technology The most effective delivery takes place if efforts are in both formats: Hard copy More convenient for some companies Electronic Easy and convenient Instant delivery
Introduction to Roster Maintenance Used by membership secretaries and subcommittee chairs Used for assigning classification and voting privileges to new members and members that change employment Used for maintaining balance as the roster changes Used for creating membership reports for meetings
Classification and Voting Status If a Classified Committee – review of company and major product or service provided Would the member be considered a producer, user, consumer (only on some committees), or a general interest according to the scope of the committee? Review of roster Is there a member from this same voting interest already on the committee with a vote? Subsidiaries
Balance of Interest Producer User & General Interest ASTM Classified Technical Committees are balanced. No excess influence by any interest group
Producer Vote Wait Lists Created when the number of potential voting producers is greater than the number of voting user and general interest members combined. Producers are removed from the wait list and given votes when New user and general interest members are added as voting members Other producer members resign
Methods: Approving Applications Executive Subcommittee meetings Ballot of Executive Subcommittee Authority granted by Executive Subcommittee to Membership Secretary to approve applications between meetings Action is subsequently reviewed
Website Tools Membership Orientation Invitation to a Colleague Membership Types & Benefits Renewing via Website Value of Membership Video
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