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CORPORATE COMMUNICATIONS > News Releases, Media Monitoring, General Publicity Efforts, Promotional Materials, ASTM Website, Standardization News, and Related.

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Presentation on theme: "CORPORATE COMMUNICATIONS > News Releases, Media Monitoring, General Publicity Efforts, Promotional Materials, ASTM Website, Standardization News, and Related."— Presentation transcript:

1 CORPORATE COMMUNICATIONS > News Releases, Media Monitoring, General Publicity Efforts, Promotional Materials, ASTM Website, Standardization News, and Related Publications OFFICERS TRAINING WORKSHOP SEPTEMBER 11–12, 2006

2 > > Members > > Customers > > Media > > Website Viewers > > Global Audiences > > Local Community > > Students TARGET AUDIENCES C ORPORATE C OMMUNICATIONS

3 C ORPORATE C OMMUNICATIONS M AIN F UNCTIONS > Standardization News > Public Relations

4 P UBLICITY O UTSIDE OF A STM I NTERNATIONAL > > Awareness & Recognition Within the Field > > More Participation In Your Technical Committee > > Support for Future Activities

5 N EWS R ELEASES > > Primary Communications Vehicle to Outside Audiences > > Originate from Staff Managers and Publicity Request Forms > > Cover Committee Activity, Awards, and General Society Activity > > Contain Important Contact Information for Media

6 C OMMITTEE M EDIA L ISTS > > Determine Where News Releases are Distributed > > Every ASTM Technical Committee Has Its Own > > Contain Titles of Industry Trade Journals > > Editors Names & Addresses Updated Daily Via Internet > > Include International and Electronic Titles

7 C LIPPING S ERVICES > > Feedback on Media Coverage in Hard Copy and Electronic > > Clips are Forwarded to Staff Managers > > Cover Printed and Electronic Pubs > > Gives Publication Name, Date of Issue, and Circulation Statistics

8 > > Electronic Clips are Delivered Daily > > ASTM is Highlighted as a Key Word > > Ability to Forward Using Clip Using > > Ability to Monitor Up-to-Minute Postings E LECTRONIC C LIPS

9 Website Communications > > Latest News & New Initiatives on Opening Webpage > > Newsroom & Information Section > > About ASTM International Section > > ASTM Campus Website > > Global Cooperation Website

10 Website Newsroom > > Content Management used to Post New Releases Directly onto Website > > News Release Archived Monthly > > Keyword News Release Search > > Story Tip for Reporters > > Fact Sheets > > Company Profiles in Standardization Strategies > > National Standards Strategy for the U.S. > > National Technology Transfer and Advancement Act > > Handbook of Standardization

11 > > Information/Media Kit > > Annual Report > > Board of Directors Booklet > > Display Booth > > Committee Brochures & Fact Sheets G ENERAL I NFORMATION

12 S TANDARDS W ITHOUT B ORDERS > > 12-Page Brochure Covering ASTMs Global Features > > Translated into Spanish and Chinese I NFORMATION/ M EDIA K IT > > ASTM at a Glance Brochure > > Membership Brochure > > Fact Sheet > > Did You Know? > > Recent Developments > > Technical Committee List > > Products & Services > > History & Milestones > > Handbook of Standardization

13 A NNUAL R EPORT B OARD OF D IRECTORS B OOK > > Issued Annually > > Bios of Current Slate of Board Members > > Published Yearly in SN > > Available as a Separate Publication > > Posted on the ASTM Web Site

14 H ISTORY B OOK > > Covers ASTMs First 100 Years > > Includes Timeline of When Committees Were Formed > > Totals 32 pages D ISPLAY B OOTH > > Table-Top Display > > Easy to Assemble and Transport > > Posters and Materials Can Be Designed

15 >Overview >Mission Statement >Frequently Asked Questions >Annual Report >Presidents Column >10 Minute Module in English and Spanish >History Book >Milestones A BOUT ASTM I NTERNATIONAL

16 What Who When are your committees goals? do you need to reach? do you want them to know? Sufficient lead time for outside pubs to pick up story and for readers to take action? B E P ROACTIVE What

17 Contact: Barbara Schindler, (610) ; PR Q UESTIONS?

18 > > English (Monthly) > > Spanish (Quarterly) > > Chinese (Semi-Annual) Standardization News Now Available Online in Three Languages

19 > > 30,000 Members > > 1,000 Subscribers Available to Everyone – 24/7 Access Standardization News

20 U SEFUL M ONTHLY I NFO & Databases Symposia > > Calls for Papers > > Programs > > Press Releases Generated Also Monthly: > > Approved Standards Actions > > ASTM CalendarCurrent Meetings List

21 CONTACT: Maryann Gorman 610/ Global Notebook > > News on Standardization from Around the Nation & the World ASTM International News > > News of Society-Wide Activities G LOBAL N OTEBOOK ASTM International News

22 T ECH News CONTACT: Rick Wilhelm 610/ > > Written by SN Staff > > Paragraph-Sized Item or 500- Word Article > > Press Releases Generated > > Most-Read Section of the Magazine

23 > > Commentary from Jim Thomas CONTACT: James A. Thomas 610/ P LAIN T ALK for a New Generation

24 F EATURE Articles > > ASTM-Specific & Broader Standardization Topics > > Committee Anniversaries > > Editorial Calendar > > Other Submissions Welcome > > 4-Month Lead Time CONTACT: Maryann Gorman 610/

25 ASTM Member News > > News of Members: Awards/Promotions Received by ASTM Members > > Obituaries > > Photo-essays of Some ASTM Award Presentations/ Society Activities > > All ASTM Award of Merit & Society Award Winners Spotlight > > Profiles of Standards, ASTM Members, News of Interest CONTACT: Rich Wilhelm 610/ CONTACT: Maryann Gorman 610/ S OCIETY N EWS & Spotlight

26 6–8 W EEK Minimum Lead Time for News to Go in SN

27 C OMING IN 2007 Content Reorganization & Redesign Look for It!

28 >Related ASTM Publications M AGAZINES & Newsletters

29 C HINESE & S PANISH Publications Chinese-Language SN > > Joint Venture with China Association for Standardization > > Published Annually since 1991 > > Published Semiannually Beginning This Year > > Distribution: 18,000 > > Published in Print and Online Spanish-Language SN > > Most News and Feature Articles Published Quarterly Online

30 Access ASTM International: The Newsletter for ASTMs Global Customers >Published Quarterly via to Non-Member Customers >SN News Stories & Products of Interest to ASTM International Customers A CCESS ASTM International

31 Questions?


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