1. confidential Grow Your Online Lead Flow with the Farmers Agency Website Program

2. confidential Agenda Conversations Creating Content Marketing Tools Customizing Your Site Q & A Session

3. confidential Conversations

4. confidential Helpful is the new viral 94% of adults research insurance online (according to Google) Your brand, product, name, agency and town are your keywords Use your keywords on every piece of content Helpful means the content is useful, easy to share and understand. Examples

5. confidential Interest is earned not bought Helpful content means it’s two way content, allowing feedback Do not pay for clicks, earn them Get found organically for higher conversion Respond quickly to negative feedback The competitive advantage of staring now

6. confidential The New Call To Action Casting a net to catch their interest Converting clicks into quotes Harnessing your passion to generate business Facebook changed the game Your face converts better than a brand

7. confidential Content

8. confidential Blogging Blogs create better quality traffic No shortcuts, don’t copy other’s posts Inviting feedback is essential Don't forget to add your keywords in the post or as tags Use blog posts to promote local events and businesses Use google.com/alerts to keep track of relevant local articles to share Tumblr.com blogs are very visible to search engines

9. confidential eBook Don’t write an eBook Use existing collateral that you’ve created, never republish the work of other’s without permission Convert it into eBook as pdf Best method for building an Opt-In audience Post the eBook link on your blog or social media channels Use Opt-In list for newsletter Use scribd.com to publish

10. confidential Video Make a simple video using a smart phone or webcam Videos provide best organic search results Builds credibility for your agency Video content is easy to share Vimeo.com has great search engine visibility YouTube.com search box is second most used search tool online All video content published to YouTube and Vimeo is mobile ready

11. confidential Half an hour Choose content you can create quickly Only create content that can be archived You can use Skype to make a podcast All content is an interview or explanation Short is good Create content weekly Spread out the content Create as many types as you can This content becomes a basis for all SEO and social media campaigns

12. confidential Marketing Tools

13. confidential Follow your customers Give reviews to get reviews Give recommendations to get more business Follow locals on Twitter Use Facebook as a Page to raise local awareness Allow Likes and Shares on all content possible Don’t forget to listen Use www.socialmention.com to monitor

14. confidential Farmersagent.com/you Your Farmers Agency Website is the hub Link building with the Ad Carousel Optimized sites convert better Agents who publish marketing tools get more quotes Measure your traffic and lead requests to determine the best sources

15. confidential Customize

16. confidential Agent Websites Examples Customize tips Support tips

17. confidential Q & A

18. confidential For more information visit farmersprogram.com or call (888) 311-7161 Follow us Facebook.com/pioneerinfotech Twitter.com/pinfotech Youtube.com/pinfotech © 2011 Pioneer Infotech Not for rebroadcast or sharing without written consent. Agent is responsible to verify with Farmers Insurance that agent’s content or online marketing activities are within compliance guidelines