Presentation on theme: "The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH."— Presentation transcript:
The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH
Role of Communications NCD Action Plan objectives Possible communications tactics Case study: using media partnerships to fight HIV
NCD Action Plan Objective 1 To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.
NCD Action Plan Objective 2 To establish and strengthen national policies and plans for the prevention and control of NCDs.
NCD Action Plan Objective 1 and 2 Decision makers: Development agencies UN system Policy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…
NCD Action Plan Objective 1 and 2 Communications Tactics Get solid data -- must show cost- effectiveness of prevention Make NCDs relevant to the current economic situation Integrate NCDs into infectious diseases
NCD Action Plan Objective 3 To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.
NCD Action Plan Objective 3 Change Policy Policy makers Food and beverage companies, food retailers Change Behavior Civil society
NCD Action Plan Objective 3 Communications Tactic: Media Partnerships Reach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trends Access / Power - influential players in a community / country / industry drive policy agendas
To promote research for the prevention and control of NCD. Communications Tactic: Publication in scientific journals NCD Action Plan Objective 4
NCD Action Plan Objective 5 To promote partnerships for prevention and control of NCD. Communications Tactics Play to your strength - WHO lead agency for health. Partnering with leaders will get you visibility and credibility. Consistent messages are essential Strong calls to action
NCD Action Plan Objective 6 To monitor NCD and their determinants and evaluate progress at the national, regional and global levels. Communications Tactic: Capture and promote success stories
Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, 2004 Govt HIV spending: 4 million USD Public service ads HIV themes –News –Entertainment programming Donated airtime, ad space Source: Kaiser Family Foundation
Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, : 4 million USD 2007: 65% of Russians familiar with campaign Source: Kaiser Family Foundation 200 million USD