Presentation on theme: "The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH."— Presentation transcript:
1The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH
2Role of Communications NCD Action Plan objectivesPossible communications tacticsCase study: using media partnerships to fight HIV
3NCD Action Plan Objective 1 To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.
4NCD Action Plan Objective 2 To establish and strengthen national policies and plans for the prevention and control of NCDs.
5NCD Action Plan Objective 1 and 2 Decision makers:Development agenciesUN systemPolicy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…
6NCD Action Plan Objective 1 and 2 Communications TacticsGet solid data -- must show cost-effectiveness of preventionMake NCDs relevant to the current economic situationIntegrate NCDs into infectious diseases
7NCD Action Plan Objective 3 To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.
8NCD Action Plan Objective 3 Change PolicyPolicy makersFood and beverage companies, food retailersChange BehaviorCivil society
9NCD Action Plan Objective 3 Communications Tactic: Media PartnershipsReach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trendsAccess / Power - influential players in a community / country / industry drive policy agendas
10NCD Action Plan Objective 4 To promote research for the prevention and control of NCD.Communications Tactic: Publication in scientific journals
11NCD Action Plan Objective 5 To promote partnerships for prevention and control of NCD.Communications TacticsPlay to your strength - WHO lead agency for health.Partnering with leaders will get you visibility and credibility.Consistent messages are essentialStrong calls to action
12NCD Action Plan Objective 6 To monitor NCD and their determinants and evaluate progress at the national, regional and global levels.Communications Tactic: Capture and promote success stories
13Case Study: International Media Partnerships The Global Media AIDS InitiativeRussia, 2004Gov’t HIV spending: 4 million USDPublic service adsHIV themesNewsEntertainment programmingDonated airtime, ad spaceSource: Kaiser Family Foundation
14Case Study: International Media Partnerships The Global Media AIDS InitiativeRussia, 20042004: 4 million USD2007: 65% of Russians familiar with campaignSource: Kaiser Family Foundation200 million USD