Presentation on theme: "The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH."— Presentation transcript:
1 The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH
2 Role of Communications NCD Action Plan objectivesPossible communications tacticsCase study: using media partnerships to fight HIV
3 NCD Action Plan Objective 1 To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.
4 NCD Action Plan Objective 2 To establish and strengthen national policies and plans for the prevention and control of NCDs.
5 NCD Action Plan Objective 1 and 2 Decision makers:Development agenciesUN systemPolicy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…
6 NCD Action Plan Objective 1 and 2 Communications TacticsGet solid data -- must show cost-effectiveness of preventionMake NCDs relevant to the current economic situationIntegrate NCDs into infectious diseases
7 NCD Action Plan Objective 3 To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.
8 NCD Action Plan Objective 3 Change PolicyPolicy makersFood and beverage companies, food retailersChange BehaviorCivil society
9 NCD Action Plan Objective 3 Communications Tactic: Media PartnershipsReach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trendsAccess / Power - influential players in a community / country / industry drive policy agendas
10 NCD Action Plan Objective 4 To promote research for the prevention and control of NCD.Communications Tactic: Publication in scientific journals
11 NCD Action Plan Objective 5 To promote partnerships for prevention and control of NCD.Communications TacticsPlay to your strength - WHO lead agency for health.Partnering with leaders will get you visibility and credibility.Consistent messages are essentialStrong calls to action
12 NCD Action Plan Objective 6 To monitor NCD and their determinants and evaluate progress at the national, regional and global levels.Communications Tactic: Capture and promote success stories
13 Case Study: International Media Partnerships The Global Media AIDS InitiativeRussia, 2004Gov’t HIV spending: 4 million USDPublic service adsHIV themesNewsEntertainment programmingDonated airtime, ad spaceSource: Kaiser Family Foundation
14 Case Study: International Media Partnerships The Global Media AIDS InitiativeRussia, 20042004: 4 million USD2007: 65% of Russians familiar with campaignSource: Kaiser Family Foundation200 million USD