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The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH.

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Presentation on theme: "The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH."— Presentation transcript:

1 The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH

2 Role of Communications NCD Action Plan objectives Possible communications tactics Case study: using media partnerships to fight HIV

3 NCD Action Plan Objective 1 To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.

4 NCD Action Plan Objective 2 To establish and strengthen national policies and plans for the prevention and control of NCDs.

5 NCD Action Plan Objective 1 and 2 Decision makers: Development agencies UN system Policy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…

6 NCD Action Plan Objective 1 and 2 Communications Tactics Get solid data -- must show cost- effectiveness of prevention Make NCDs relevant to the current economic situation Integrate NCDs into infectious diseases

7 NCD Action Plan Objective 3 To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.

8 NCD Action Plan Objective 3 Change Policy Policy makers Food and beverage companies, food retailers Change Behavior Civil society

9 NCD Action Plan Objective 3 Communications Tactic: Media Partnerships Reach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trends Access / Power - influential players in a community / country / industry drive policy agendas

10 To promote research for the prevention and control of NCD. Communications Tactic: Publication in scientific journals NCD Action Plan Objective 4

11 NCD Action Plan Objective 5 To promote partnerships for prevention and control of NCD. Communications Tactics Play to your strength - WHO lead agency for health. Partnering with leaders will get you visibility and credibility. Consistent messages are essential Strong calls to action

12 NCD Action Plan Objective 6 To monitor NCD and their determinants and evaluate progress at the national, regional and global levels. Communications Tactic: Capture and promote success stories

13 Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, 2004 Govt HIV spending: 4 million USD Public service ads HIV themes –News –Entertainment programming Donated airtime, ad space Source: Kaiser Family Foundation

14 Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, : 4 million USD 2007: 65% of Russians familiar with campaign Source: Kaiser Family Foundation 200 million USD

15 Thank you!


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