Presentation on theme: "A focused media vehicle that reaches over 1,78,000 powerful consumers and influencers every month Annual subscription Rs. 750.00."— Presentation transcript:
A focused media vehicle that reaches over 1,78,000 powerful consumers and influencers every month Annual subscription Rs
Journal of The Institute of Chartered Accountants of India A Power Group Of Over 1,78,000 Decision Makers, Influencers, and Consumers TheCharteredAccountant
The Chartered Accountant - Profile Rapid growth of profession ( expanded function and management role responsibility ) –Accountancy, including cost accountancy –Taxation and Auditing –Special Company Work: Formation, Financial Structure, Liquidity –Share Valuation –Management Accounting –Management Consultancy –Company Secretarial Work –Executors and Trustees All CFOs and Financial Directors in the Corporate world are Chartered Accountants. CAs are also increasingly being appointed on Boards of Directors with the recent emphasis on corporate governance. Read by & Of India Inc.SeniorManagementLeadingProfessionalsSeniorManagementLeadingProfessionals
The Institute of Chartered Accountants of India (ICAI) ICAI is a statutory body established under the Chartered Accountants Act, 1949 for the regulation of the profession of chartered accountancy in India. The Institute has achieved recognition as a premier accounting body for its contribution in the fields of education, professional development, maintenance of high accounting, auditing and ethical standards ICAI: Setting Higher Standards Of Professionalism
I C A I –An institute that is over 50 years old –Founder member of various international bodies e.g. IASB –Headquartered in New Delhi –5 regional offices in Mumbai, Chennai, Kanpur, Kolkatta, New Delhi –101 branches all over India –11 Overseas Chapters A significant number of members occupy eminent positions as Chairpersons, Managing Directors, and Directors Reach out to the Current And Future Decision Makers of India, Inc.
ICAI also provides technical advice and necessary inputs to: –Comptroller and Auditor General of India –Department of Company Affairs –Reserve Bank of India –The Securities and Exchange Board of India –Central Board of Direct Taxes –Insurance Regulatory And Development Authority CA cover
CPT of Just Rs. 227 * Calculated on the basis of readership and Ad rate for a full page colour *
Published monthly by ICAI 1,78,000 copies mailed out to ICAIs membership base, 150 professional associations, 8000 international members and students of chartered accountancy every month. Mission –To convey regularly to the members, professional knowledge, matters of interest to the profession, matters relating to the Institute and its activities and such other matters as deemed to be educational/professional value in a structured manner –Focus on further developing the core competencies of members in accounting, auditing and allied areas. –Provide a holistic view of life through editorial sections on business and economic news, issues and schemes pertaining to personal development, business and personal philosophy, and general lifestyle issues.
Based on the feedback received from members and other subscribers, efforts are put into, to continuously enhance the quality of the Journal to enable it to act as a dynamic carrier of knowledge regarding new professional avenues, new methods of improving professional skills and other upcoming and ground-breaking professional fields. One lakh seventy eight thousand.The Journal continues to maintain high professional standards and was well received throughout the period under report. The reach and impact of the Journal can be gauged by its circulation figure, which is One lakh seventy eight thousand. Now the Journal is increasingly read by not only members and students but also by various persons related to accounting and allied professions, e.g. universities/colleges, libraries and various organizations/corporates are subscribing to the Journal.
Readership Profile - Estimated 50% are CABs (Chartered Accountants who work in the business community) –A high percentage of these CABs are in senior executive positions - Balance in individual practice High Profile Influencers & Connectors High Profile Influencers & Connectors
Chartered Accountants: Influencers Financial Products and Services Business Process Products and Services Real Estate Decisions Information Technology Employment decisions: Chartered Accountant services, employment opportunities, campus placements Prosumers Of the Business World
High Impact Per OTS Delivered by a Specialized medium Chartered Accountants: Consumers CAs are a power group of consumers who are an attractive target segment for the following –Office and Professional accessories –Personal apparel –Automobiles –Consumer Electronics –Consumer Durables –Travel services –Telecommunications –Real Estate
Unique Media Opportunities Issue sponsorship: parallel to channel blocking –23 pages of advertising –Showcase range of products and services –Highlight corporate achievements –Invite feedback/interaction Of special relevance to Corporate Communication, Public Issues, Insurance, Mutual Funds, and Investment Banking Marketing efforts Sponsorship Opportunity available
Distribution Break Up STATESNO OF MEMBERS IN % Maharashtra28.67 Delhi14.10 Tamil Nadu9.53 West Bengal9.20 Karnataka5.53 Gujarat5.18 Andhra pradesh4.60 Uttar Pradesh4.27 Rajasthan4.03 Others14.75 ALL INDIA REACH
Back Cover-Rs. 2,50,000/- Inside Front Cover-Rs. 2,00,000/- Double Spread (colour)-Rs. 3,00,000/- Full Page(colour)-Rs. 1,50,000/- Double Spread (B/W)-Rs. 2,60,000/- Full Page(B/W)-Rs. 1,30,000/- Half Page (colour)-Rs. 85,000/- Half Page (B/W)-Rs. 75,000/- Single Column (colour)-Rs. 50,000/- Single Column (B/W)-Rs. 45,000/- Any specified position 25% surcharge CPT Rs. 227* * Calculated on the basis of readership and Ad rate for a full page colour
SIZES: HT x WD BLEED SIZE Double Spread: 279mm x 396mm Cut marks on273mm x 390mm Half Page Horizontal DS142 mm x 396mm Cut marks on136mm x 390mm Full page:279mm x 201mm Cut marks on273mm x 195mm Advertorial opportunity available
NON-BLEED SIZES Double Spread:243mm x 360mm Full Page:243mm x 165mm Half Page (Ver)243mm x 82mm Half Page (Hor)120mm x 165mm Half Page (Hor) DS 120mm x 333mm Single Column (Ver) 243mm x 50mm Single Column (Hor) 50mm x 165mm Only Pages of Advertising 23
Please Note: The publisher reserves the right to trim 6mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances. FREQUENCY : Monthly DEADLINES Booking : Four weeks before publication Material : Two weeks before publication MATERIALS REQUIRED Colour separated positive film emulsion side down with progressive proofs PRINTING: Sheet - fed offset SCREEN:150 BINDING: Perfect Binding Ads Format: Adobe IIIustrator Eps or Corel Draw Cdr Format, Text convert to coves & Black text only 100%black, Digital Printout in Colour. Book Now Book Now Book Now
Spenta Multimedia Publishers and Marketers of –Jetwings –Jetwings International –Architecture - Time Space & People –Investime for Birla Sunlife –Buzzword for Unit Trust of India –First Citizen for Shoppers Stop –The Smart Manager –Cruise Control for Tata Safari –FSO (Financial Service Outsourcing)
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