1. PRINTING INDUSTRIES’ ACTION AGENDA PRINT21 “Navigating the 21st Century” Printing Industries Association of Australia

2. The new environment The origins of PRINT21 The role of Printing Industries What sort of industry will we see? Presentation to the Creator-to- Consumer Workshops October 2 & 3, 2001

3. Things will never be the same … Telecom industry main frames desk top computing PC-LAN PC-WAN Intranet/Internet electronic publishing and entertainment IT Industry Media Industry The Converged industry The Converged industry mobility mobile/mobile PSTN PTN ISDN PC/Servers New Telecom Industry New Telecom Industry 3G/mobile Internet Carrier class MMM WWW WAP Now Soon

4. The Information Society Key driver for economic growth is knowledge Capital follows knowledge … Relational, Organisational, Competency- based Information Society Physical, Monetary, Asset-based Goods Society

5. Characteristics of the Information Society Information and content industries are important sectors Everyone has access to information Everyone needs skills to use it Structures of business and public life develop through information and communications technology

6. Australian Printing Industry One of the biggest economic groups in Australia Significant regional presence Around 6000 firms 99% are small and medium sized businesses Today …

7. Industry Conditions Today A gradual slide in profitability Return on investment is deteriorating It is getting harder to do business

8. Industry Trends Traditional Printing Industry Lifecycle

9. Where do we fit into this new world? Do we fit …?

10. The seeds of change Industry Summit - October 1997 15 Associations & 40 companies a fund for the development of an Industry Plan to raise the industry profile greater co-ordination of industry activities - general and political to develop economic model of the industry

11. Canberra - March 1999 Major Forum to develop the Action Agenda Strong support from Senator Minchin and DISR Partnership with key industry players: -Graphic Arts Merchants Association of Australia -the National Paper Council -Australian Paper The seeds of change

12. Emergence of PRINT21 Key Action Agenda findings:  Turnover is trending up but value adding is declining  Capacity utilisation is extremely low  Profit margins are declining  Decline in return on investment  Rapid technological change will continue  “Trade” based industry image  Training structures not keeping pace with technologies  Poor management skills  Lack of entrepreneurial focus  Lack of understanding of customer needs Launched in March 2001

13. Industry convergence will accelerate and offers both challenges and opportunities The way business is done now is no longer a guarantee of survival Customers will increasingly look for ‘total business solutions’ Create value through innovative business strategies, appropriate use of technology, intellectual capital and investing in human resources PRINT21 Summary of Key Messages

14. PRINT21 provides 12 recommendations: 1. Collate Industry Information7. Encourage Innovation 2. Develop International Markets8. Assess Low Capacity Utilisation 3. Respond to Future Trends9. Improve Capacity Utilisation 4. Identify Regional Opportunities 10. Leverage Technology & IT 5. Provide Business Tools11. Promote Industry Capabilities 6. Provide People Solutions12. Establish Implementation Group PRINT21 Working for the Industry

15. Printing Industry Revenue The Emergence of PRINT21 2nd Curve Adoption of the paradigm of the ‘converged’ industry

16. Incremental initiatives Natural inertia Help to build emerging businesses and capabilities The Emergence of PRINT21

17. PRINT21 Working for the Industry The PRINT21 package comprises: Action Agenda Research papers Business Diagnostic Tools Industry Economic Model Printing Industry Competitiveness Scheme (PICS) Enhanced Printing Industry Competitiveness Scheme (EPICS) EPICS Client Manager Service

18. Printing Industries’ Role We are working to: Project manage the implementation of PRINT21 Develop and deliver services that industry needs Provide a strong voice within Government Raise the profile and positive perception of the industry

19. The Multi-Media, Print and Communication Firm of the 21st Century Innovative business planning – a strategic plan for the future Appropriate use of technology - manage technology, not be managed by technology Investment in people – commitment to the development of intellectual capital Customer Focused – able to establish ‘value’ relationships with its target marketplace

20. The Future... what do book printers need to do? Manage digital content for their customers Exploit their sources of intellectual capital Reconfigure their processes to provide efficient and responsive digital workflows (Print on Demand) Develop deeper, ‘value-added’ customer relationships Understand digital rights management Understand customers’ emerging markets Develop ‘value chain’ management strategies

21. Printing Industries’ Role MISSION “… to be the catalyst for the prosperity of the print, packaging and visual communication industry in Australia.”

22. Discover more about your business Make better decisions Guide change Improve competitiveness PRINT21 BUSINESS DIAGNOSTIC TOOL KIT STEP 1 - FOSTERING INNOVATIVE BUSINESS PLANNING

23. Eight Tools designed for the industry: 1. Financial Analysis5. Company Analysis 2. Industry Analysis6. Environment Scan 3. Customers7. Essential Resources 4. Competitors8. Strategy Formulation PRINT21 BUSINESS DIAGNOSTIC TOOL KIT

24. 4 Stage Roll-Out Deliver PRINT21 Folders/Tools to industry Promote awareness Tools Seminars PrinterCoach Printing Industries’ Role

25. PRINT21 Working for the Industry The PRINT21 business package is designed to restore profitability and allow firms within the industry to invest in and develop new markets and services.