1. Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MSMES Roma, 10th December 2009 Alessandro Piras

2. 2 di 23 Index Dintec overview IP services and projects:  Technology monitoring  IP newsletter  Patent and trademark observatory  Technology trends

3. 3 di 23 Dintec - Consortium for Technological Innovation CCIAA 5 Regional Union of chambers of c. Caption Unioncamere: Italian Union of the Chambers of Commerce CCIAA: Chamber of Commerce, Industry, Craft Trade and Agriculture ENEA: Italian National Agency for New Technologies, Energy and the Environment 8 Patent Information Point5 Patlib Shareholders

4. 4 di 23 Dintec activities Dintec supports its shareholders and the Chamber of Commerce network on issues such as:  legal metrology;  technology innovation;  technical regulations. It is involved in projects dealing with:  industrial property;  agro-food production;  quality systems;  energy efficiency and renewable sources.

5. 5 di 23 IP ongoing projects and services  Patnews patent monitoring service  IP Newsletter monthly email information service on IP issues  Patent and trademark survey Italian EPO applications database Italian OAMI applications database  Patents and new innovative company not exploited italian EPO patent database  Technology trends

6. 6 di 23 Innovation Technology Platform It is a web tool developed by Dintec and Unioncamere to foster SME activities in the field of innovation and technology transfer It is used to promote and support interaction between enterprises, Patlib centers and Chambers of Commerce It gives up to date information on IP issues: events legislation databases It gives the opportunity to subscribe to the technology monitoring service and IP newsletter Web site: http://www.innovazione.dintec.ithttp://www.innovazione.dintec.it

7. 7 di 23 Technology monitoring: Patnews It is a free online technology alert service managed by Dintec on behalf of the Chambers of Commerce; It was developed to help SMEs to identify relevant EPO applications and extract strategic information. Patnews could answer to the following issues: What is the latest technology developed in my field of interest? Who is the most active player for a specific technology application? Who are my direct competitors in the technology arena?

8. 8 di 23 Patnews activation steps Online request through the innovation technology platform Email or fax request using an application module MSMES Chamber of Commerce STEP 1 - REQUEST STEP 2 – IPC CODE IDENTIFICATION Keyword, IPC and competitor suggestions Request validation Data collection and elaboration on technology fields of interest Definition of IPC code STEP 3 – SERVICE START UP Patent applications extraction through IPC codes Data elaboration and creation of the personalized report Technology information periodically delivered in the form of PDF attached to email

9. 9 di 23 Patnews personalized technology report Strategic information Technology information

10. 10 di 23 IP Newsletter It offers a monthly selection of Italian and international news about publications, statistical reports, laws, calls and funding opportunities. IP newsletter is addressed mainly to the following actors:  SME;  Patlib centers;  Chamber of Commerce patent and trademark offices;  Patent attorneys;  Universities and research centers. Subscription (in Italian) http://www.innovazione.dintec.it/servizi/newsletter/newsletter_iscrizione.php IP newsletter is delivered to 865 subscribers

11. 11 di 23 Patent and Trademark Observatory GOALS The Italian Patent and Trademarks Observatory (PTO) is a Unioncamere project, managed by Dintec, with the following goals: To analyse industrial property scenario of Italian applicants: companies, inventors, Universities and research centers; To compare Italian technological trends and performances with that of most industrialized countries (for example G8 or G12 countries) To discover emerging technologies To disseminate information about Italian innovation behaviour OUTPUT databases of the published European patent applications (Italians appl.) and Italian OAMI filed trademarks; statistical analysis with technical and scientific comments; annual report about patent and trademarks observatory; data analysis support for relevant topic such as “Italian medium manufacturing companies”.

12. 12 di 23 Patent and Trademark Observatory DATABASE It is built on data extracted from: Italian patent application published by EPO (weekly updated) Italian trademark applications filed to OAMI in the period 1999-2008 IPTS data can be segmented on several parameters, such as: assignee (company, University or Research Institute, physical person); geographical area (area, region, province, postal code); economic parameter (integration with Unioncamere databases for revenue, company dimension, etc.); product and service classification (Nizza code); technology classification (IPC code).

13. 13 di 23 Some PTO output CountryShare % Annual mean growth rate (%) Patent application published USA28,7%5,0280.905 Germany18,9%3,6185.210 Japan17,7%5,8173.489 France6,7%3,765.053 Great Britain4,2%2,441.226 Italy3,3%4,831.901 Canada1,5%7,814.194 China0,4%41,33.466 Russia Federation0,1%9,41.090 G9 Country81,6%5,0798.544 EPO total100,0%5,7978.085 (1999-2007 data) G8 Countries + China: EPO applications

14. 14 di 23 Some PTO output (1999-2007 data) Italian areaShareAnnual mean growth rate North-West49,8%3,8% North-East31,8%5,5% Central13,1%6,5% South & Islands3,9%5,9% ApplicantShareAnnual mean growth rate Companies86,8%4,5% Individuals9,8%5,0% Public Research Inst. / University2,0%18,8% Distribution of italian patent applications published by EPO

15. 15 di 23 Italian technology landscape Technological indexes used: 1. Share of patent applications 2. EPO Quartile EPO divides IPC classes in 4 quartiles: (I) very high growth; (II) high growth; (III) moderate or low growth; (IV) decreasing (IV) 3. Tendency Comparison of mean annual growth rate of 1999- 2006 and 1999-2007 Top ten italian IPC classes for EP

16. 16 di 23 Italian technology landscape IPC class DescriptionShareQuartile EPO 2 Tendency A61 Medical or veterinary science; hygiene 7,6%I B65 Conveying; packing; storing; handling thin or filamentary material 7,4%II B60 Vehicles in general 4,1%I H01 Basic electric elements 4,0%III A47 Furniture; domestic articles; coffee mills; spice mills; suction cleaners in general 4,0%III F16 Devices for fastening or securing constructional elements or machine parts together 4,0%II C07 Organic chemistry 3,7%III G01 Measuring; testing 3,2%III H04 Electric communication tecnique 3,1%II H02 Generation, conversion, distribution of electric power 2,2%IV Top ten Italian IPC classes for EPO applications (1999-2007 data)

17. 17 di 23 Products and services landscape Nice class DescriptionShareTendency 25 Clothing, footwear, headgear. 12,1% 9Apparatus and instruments, automatic vending machines, data processing equipment and computers 7,3% 33 Alcoholic beverages (except beers). 6,0% 30 Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice. 5,7% 36 Insurance; financial affairs; monetary affairs; real estate affairs. 5,5% Top five italian Nice classes for community trademark (1999-2007 data) Tipical “Made in Italy” products

18. 18 di 23 Emerging products and services area (1999-2007 data) TendencyNice classesMean annual growth rate 44 - Medical - veterinary services; hygienic and beauty care; agriculture, horticulture and forestry services. +39,2 43 - Services for providing food and drink; temporary accommodation. +33,4 34 - Tobacco; smokers' articles; matches. +26,0 37 - Building construction; repair; installation services. +23,1 26 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. -0,9 23 - Yarns and threads, for textile use. -11,0 22 - Ropes, string, nets, tents, awnings, sails, bags; padding materials; raw fibrous textile materials. -11,5 Best and worst growth rate for Nice classes of IT community trademark

19. 19 di 23 Technology trends Paper Footwear Marine sector Mechanics Agro-food Technology trends Food preserve Fruit and vegetables Olive sector Patents Technical and scientific publications INSTRUMENTS WINE

20. 20 di 23 Wine industry chain of production Phase 1 genetic improvement Phase 2 grape cultivation Phase 3 production Phase 4 bottling and packaging Phase 5 Storage Phase 6 Carrying Phase 7 distribution and selling Wine production in EU-27 Data from International Organization of Vine and Wine - OIV

21. 21 di 23 Wine technology trend results Scientific publication EPO patent applications

22. 22 di 23 Wine technology trend results EPO patents application with Italian assignee IT Scientific publication Phase 1: genetic impovements Phase 2: grape cultivation Phase 3: productions Phase 4: bottling and packaging Phase 5: storage Phase 6: carrying Phase 7: distribution and selling 2004-2008 data

23. Thanks for your attention Alessandro Piras Dintec Via Boncompagni 16 piras@dintec.it 06/47822420 piras@dintec.it