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Slide 1 FastFacts Feature Presentation October 29, 2009 We are using audio during this session, so please dial in to our conference line… Phone number:

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Presentation on theme: "Slide 1 FastFacts Feature Presentation October 29, 2009 We are using audio during this session, so please dial in to our conference line… Phone number:"— Presentation transcript:

1 Slide 1 FastFacts Feature Presentation October 29, 2009 We are using audio during this session, so please dial in to our conference line… Phone number: Participant code:

2 Slide 2 Todays Topic Well be taking a look at… Johns Hopkins Medicine Policy on Interaction with Industry

3 Slide 3 Todays Presenter Todd Dorman, MD Associate Dean, CME Professor, Anesthesiology/Critical Care Medicine Julie Gottlieb, MA Assistant Dean, Policy Coordination

4 Slide 4 Session Segments Presentation Dr. Dorman and Ms. Gottlieb will address the new Johns Hopkins Medicine Policy on Interaction with Industry. During the presentation, your phone will be muted. Q&A After the presentation, well hold a Q&A session. Well open up the phone lines, and youll be able to ask questions. Dr. Dorman and Ms. Gottlieb will answer as many of your questions as time allows.

5 Slide 5 Contact Us If you would like to submit a question during the presentation or if youre having technical difficulties, you can us at: You can also send us an instant message! GoogleTalk – AOL Instant Messenger – HopkinsFastFacts MSN –

6 Slide 6 Survey At the end of this FastFacts session, well ask you to complete a short survey. Your honest comments will help us to enhance and improve future FastFacts sessions.

7 Slide 7 Johns Hopkins Medicine Policy on Interaction with Industry

8 Slide 8 Agenda Background: Why the policy was adopted Who the policy covers What is covered Focus of todays FastFacts session: Gifts and food

9 Slide 9 Why adopt a policy on interaction with industry? Goal of pharmaceutical, medical device, and healthcare product industries: principally to develop and sell new products. Goals of JHM healthcare providers: deliver excellent patient care practice evidence-based medicine make independent decisions Concern that industry marketing to JHM providers skews clinical decision-making and medical education Policy: limit influence of industry marketing patient care decisions

10 Slide 10 Who does the policy cover? All faculty and staff, including physicians, nurses, administrators, etc. All students and trainees Full-time and part-time Volunteers All JHM organizations: School of Medicine Johns Hopkins Hospital Johns Hopkins Bayview Medical Center JHCP JHHC JHHCG JHM International Howard County General Hospital Suburban Hospital

11 Slide 11 What is covered? Gifts from industry Food supplied by industry Educational support from industry Speaking for industry Continuing medical education Access by industry representatives to JHM facilities Free pharmaceutical samples Scholarships and travel Ghost-writing and ghost-authoring

12 Slide 12 Definition of Industry Industry - biomedical, pharmaceutical and medical device companies and companies that make other products used in the treatment of patients or the provision of medical care Separate Johns Hopkins policies cover relationships with other industries

13 Slide 13 Session focus: Gifts and food Gifts create an expectation of reciprocity – conscious or subconscious Create personal relationships with industry representatives Reciprocity expected in the form of business, access, special treatment Much Obliged

14 Slide 14 Policy JHM personnel may not accept gifts or food from industry. Examples: Pens, coffee mugs, entertainment, travel Meals on site, meals off-site Even small gifts can influence our decisions Research in behavioral economics and neuroscience Free food and meals from industry are gifts

15 Slide 15 Limited Exceptions: Gifts Gifts Certain educational material, if given via JHM Some patient education material if: a physician determines it is accurate and useful for patients, the majority of the content is patient information, similar material cannot readily be obtained from a non- industry source, and the corporate logo or name and product information do not dominate the material.

16 Slide 16 Limited exceptions: Food Food/meals Part of formal, reported consulting for industry At CME events (per ACCME guidelines) Meetings with sponsors regarding ongoing research projects Large networking events at professional society meetings

17 Slide 17 Examples (1) When a vendor rep comes to repair or install equipment, can he bring breakfast for the staff? No. The food is a gift designed to develop goodwill toward the company so JHM will continue to do business with the company Can I attend an information session about a companys new equipment at a local restaurant? No. The meal is a gift intended to create a sense of reciprocity so attendees will be inclined to order the new equipment. The company can send s or printed material describing their new equipment.

18 Slide 18 Examples (2) One of our pharmaceutical vendors leaves patient brochures at the clinic; the brochures discuss treatment options for a particular condition and have the companys logo on the back. Can we accept these? Yes – if an attending physician reviews the material and determines (a) the content is accurate and useful for patients, and (b) the brochures are more informational than promotional Can a vendor sponsor continuing education for nurses? Yes – if the program fully compliant with the appropriate accreditors standards A medical supply company sends a fruit basket for the clinic staff at the holidays. Can we accept the gift? No – you should express gratitude, but explain that JHM policy does not allow you to accept gifts from industry

19 Slide 19 Conclusion The goal of the new policy is to shift our relationships with industry by limiting the influence of marketing activity. Culture change is difficult, but this is the right thing to do. Many other academic health centers have adopted similar policies. With less industry influence, JHM providers will be able to make more independent decisions, hopefully leading to higher quality care and lower cost for patients. At a minimum, the perception of influence will be attenuated.

20 Slide 20 Future FastFacts Sessions on the Industry Interaction Policy Speaking for Industry Industry Representatives and Access to JHM Facilities Industry Support for Education

21 Slide 21 Were going to open the phone lines now! There will be a slight pause, and then a recorded voice will provide instructions on how to ask questions over this conference call line. Well be answering questions in the order that we receive them. Well also be answering the questions that were ed to us during the presentation. If theres a question that we cant answer, well do some research after this session, and then the answer to all participants. Q&A

22 Slide 22 Thank You! Thank you for participating! We would love to hear from you. Are there certain topics that you would like us to cover in future FastFacts sessions? Please us at:

23 Slide 23 Survey Before we close, please take the time to complete a short survey. Your feedback will help us as we plan future FastFacts sessions. Click this link to access the survey… Thanks again!

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