1. Center for Service Innovation …. Master Theses 2011
October 5, 2011
Per Egil Pedersen
Professor and Director of Center for Service Innovation (CSI)
Norwegian School of Economics and Business Administration

2. Contents Center for Service Innovation CSI themes
Master thesis examples
Support
Information

3. 1. Center for Service Innovation (CSI)
Objectives:
Increase the quality, efficiency and commercial success of innovation activities in leading Norwegian service providers
Enhance the innovation capabilities of its business and academic partners
Partners:
11 Business partners, 3 bridging partners, 4 national and 2 international research partners
Budget:
Total: € 22 Mill over 8 yrs
RCN funding: € 10 Mill
Business funding: € 5 Mill
Approach
Partner NSD projects basis for all research

4. 2- CSI Themes – examples of problems
Innovations in customer and brand experiences
How to design the brand experience in and across channels (e.g. social media) and through the customer journey (e.g. from store to web)
Co-creation and open innovation processes
How feasible is open innovation when secrecy is the main IPR-instrument?
Open innovation of experience rich customers
Business model innovations
Do business model innovations transfer across firms?
Structural and regulatory innovations
Do regulation stimulate or facilitate innovation in service sectors?

5. 3. Master thesis examples
Innovations in customer and brand experiences
What are the unique experiences customers seek from individual digital channels (Web-shop, brand community site, social media sites etc…)? Can be related to both Telenor, Storebrand and Tryg projects
How can a shared brand experience be implemented across digital channels? (Telenor and other CSI-partners)
Customer experience of insurance services among Norwegian immigrants (Tryg)
From market and customer orientation to experience orientation, measuring and managing (e.g. KPI’s) an experience centric company (related to Telenor)
Service design concept tests (from service concepts developed for Telenor, Storebrand, Tryg, Posten and DnBNOR this autumn)
Implementing service quality dimensions in financial service recommendation systems (e.g. Finansportalen) (DnB NOR)
Product/service system innovations in the sports industry (Sintef, Madshus)
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6. Master thesis examples
Co-creation and open innovation processes
Feasibility study of open innovation, both theoretical review and empirical investigation of practices.
Customer involvement in service innovation, empirical investigations of CSI-partner customer involvement initiatives (DnB NOR, Telenor)
Reviews of service innovation best practices, differences between product and service innovation practices
Mapping the innovation practices of CSI partners (case studies) (DnBNOR, Posten, Storebrand)
Opportunities and limitations in using Community Innovation Survey data for understanding service innovation processes.
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7. Master thesis examples
Business model innovations
What is the difference between business model design and business model innovation - a literature review (WP7).
Governance forms and business models of small, distributed logistics partners (Posten)
Servitization and sustainability – business model innovations from the service sector (WP7-partners)
Structural and regulatory innovations and foresight WP
The roles of regulatory authorities in service innovation (Storebrand, PwC)
Mapping the innovation system for service innovations, interactions between firms, financial markets, regulatory authorities and innovation policy makers (Abelia, Argentum, PwC)
Foresight and trend analysis methodologies for service innovation (DnBNOR, inFuture)
These are just examples, you have considerable freedom in designing the problem to fit your individual preferences and interests in CSI

8. 4. Support Supervision and learning/sharing Business relationships
Coordinated supervision by CSI professors, PhD scholars, sharing events, e.g. CSI lunches
Business relationships
Strong relationships with CSI partners (data, informants, info, access, job opportunities etc.)
Fascilities
Methods, instruments and lab fascilities at NHH and CSI-partners
Financial support
Some support of direct costs (e.g. data collection)
50’NOK

9. Information
When applying for supervisor put Center for Service Innovation (CSI) on your application
Send an to to indicate your theme of interest.
Innovations in customer and brand experiences
Co-creation and open innovation processes
Business model innovations
Structural and regulatory innovations