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Facebook Analytics  Which day of the week your posts were most engaging  What kind of posts are most engaging – photo, video, Links.  Which post influences.

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Presentation on theme: "Facebook Analytics  Which day of the week your posts were most engaging  What kind of posts are most engaging – photo, video, Links.  Which post influences."— Presentation transcript:

1 Facebook Analytics  Which day of the week your posts were most engaging  What kind of posts are most engaging – photo, video, Links.  Which post influences which geo maximum  Which day(when you post) influences which geo maximum  Which post was played in which language max  Language wise-which day max traffic in the week & which geo  Maximum reach(saw/visit)the post possible in a day.  what combination of post+day gives max reach.  Maximum impression(published stories) possible in a day  what combination of post+day gives max impression.  Max frequency in a week/month wrt traffic in the page.  External traffic day wise(via external referrers links visiting the site). What our monthly facebook data analytics will tell you? What Facebook Insights reveal?

2  Best day/post type for a story to reach friends of friends published by a friend as well frequency of people(friends + friends of friends) reached from the story day/week/28 day Ext Users-posts activity analysis-which day, type of posts, how often.  Photo, Videos views analysis describing taste of user on the page.  Mobile visits on the page-beneficial for page regarding mobile app news, stock related where user prefers mobile usage than computer.  Local people analysis-how often local people visiting, best day, best post-best for local business decisions.  Negative feedback analysis-unlikes, negative feedbacks on which day, type of post, geo, age, gender, etc.  Which tab(wall/about, app, etc.)is max visited in page- day wise, best day, by geography, age, etc.  Gender, age band best for the page-on the basis of which posts can be selected in future to post. What our monthly facebook data analytics will tell you? Facebook Analytics

3 How is it going to make my business decisions better?  Which day (& time of the day) to focus for admin activity-posting?  What type of posts shall I post most and how frequent?  Geo based business should focus on how various geo is behaving, how to improve that with respect to others.  Which age band, male/female are getting affected and why. How to influence the targeted one. Like a baby product company should see activity of Female 30+ mainly and male 35+ and how they are behaving to page metrics describes product influence on the market.  PRODUCT type will decide the type of metric to be preferred/considered. Long term future strategy in a business can be formalized via how page metrics will define the decisions to be taken for the calendar year.  Post Campaign strategy can be derived based on KPI s of Last month.eg. if posts type: pictures of t-shirts are liked more than last month w/ max CAGR for a t-shirt company, then he needs to extend the product line-variety the very next month since max demand may come up based on user likes!!! How I am going to make better use of facebook Insights?


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