1. NOKIA Submitted to Dr: Ezz El Arab Alaawor Preparation by: Ziad Ramadan Mohammed Abu Shammala

2. 2 Company Description SWOT analysis Competitors Objectives Market and Consumer Marketing Strategies Conclusion References Q&A Agenda

3. 3 Company Description Background –Nokia is the world leader in mobile communications –Provide easy-to-use and innovative products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses. Mission –By connecting people, Nokia helps fulfill a fundamental human need for social connections and contact. Nokia builds bridges between people both when they are far apart and face-to-face, and also bridges the gap between the information they need.

4. 4 SWOT analysis STRENGTH -The Leader in the Industry -Strong Financial Support for Investment -Strong R&D Unit -Strong Customers Relation OPPORTUNITIES -Close cooperation with Suppliers and Intermediaries -Tax Reduction -New Demand Created From the Advancement of Technology WEAKNESS -Lack of Innovation -Human Resources Management THREATS -Keen and Strong Competitors -Saturation in Current Market -Challenges of Continuous Technological Development

5. 5 Competitors Many Competitors in this area –Motorola –Sony Ericsson –Samsung –LG –Sharp –Panasonic –etc

6. 6 Objectives To set up a new brand image for Nokia’s mobile phone: Creative and Trendy To meet the needs of the niche: Young and Rich customers who are pursuing stylish lifestyle To maximize current profit To lead the mobile phone market with innovative and modern new products

7. 7 Nokia’s Financial Conditions A moderate increase in revenue in the year 2005, after a decrease in 2004. The overall performance has not been improved much An increase in net profit is largely due to the cut in taxation.

8. 8 Market and Consumers In this period, the world market as a whole expanded and became almost saturated now. So far Nokia still has the No.1 market share of 33%, but it is far from its objective 40%. And its ASP (average selling price) is decreasing. Launch a new program!

9. 9 What should we do Explore such new market needs and act accordingly to satisfy them.

10. 10 Product New series: Exquisite Luxurious recombination of fashion and mobile technology Target group: Young and wealthy adult who capable and enjoy spending on consuming product Positioning statement: –To our target customer, Exquisite series is a revolutionary mobile phone that allows you to experience prestige and the latest Nokia mobile technology

11. 11 Product Product features: –Hot key to LV website –Compact design –Two integrated cameras: Back side 2- megapixel camera with full-screen landscape camera mode and camera flash, front side VGA camera for video calling –High-speed connections with 3G –Two-way video call capability for face-to-face communication

12. 12 Product Product features (cont’d): –Video ringtones –Fast, convenient email access –High-resolution, 262,144-color display –Music player with stereo audio

13. 13 Product X01

14. 14 Product X02

15. 15 Product X03

16. 16 Product Product bundle –Protective case –Phone strap Accessories design changes seasonally

17. 17 Price Psychological pricing –Consider the psychological approach rather than economic approach –LV is a high-end brand –Therefore, people are willing to spend on one a “LV-branded” mobile phone

18. 18 Market-Skimming Pricing –Set a high price –Skim the maximum revenue –Decrease the price gradually –Intiailly we will set a high price around $1200, gradually decrease and replaced by a newer model –Maintain a high profit margin Price

19. 19 Distribution channels  Number of channel level  Indirect marketing channel  Sold in LV specialty shop &  Nokia specialty shop  Horizontal marketing system  Nokia join forces with LV at one level  Share the distribution outlets with each other ————————> —> Producer(LV &Nokia) Retailer (Specialty shop) consumer

20. 20  Type of intermediaries  Company sales force  Use their own specialty shop  Exclusive distribution  Only allow the product sold in specialty shop  Only sold in designated territories Distribution channels

21. 21 Printed advertisement Goal: to create a new reason to buy our new cell phone Focus on masculine and feminine magazine, etc:  Car  Audio/Video products  Cosmetics  Fashion Promotion

22. 22 Promotion Online - Advertisement Objective: raise awareness of the mass people Bid on cell-phone before the launch of our product

23. 23 Promotion TV advertisement Objective: raise people interest of our new product Demonstrate its outlook and style Encourage people to bid our product online

24. 24 Promotion Road show advertisement Objective: raise awareness of mass people Large banner and poster in shopping district Urge people to experience new product at place of selling.

25. 25 IT Usage Internet Marketing -Advertise & service -Expand market -Online bid

26. 26 IT Usage CRM system –optimize the time spent on developing and maintaining successful relationships and maximizing opportunities –catalog information from initial marketing campaigns and sales contacts through quoting, customer orders, production, shipping, invoicing and payment –capture, manage and track every interaction with customers and suppliers in one place- putting it in front of ours sales and customer service people, right when they need it

27. 27 Conclusion Nokia currently still the no.1 in mobile industry Its growth in profit not comparable to main competitor - Motorola New series of phone: “exquisite” series Target on wealthy young adults To maintain leadership position and generate more profit to Nokia

28. 28 Reference Nokia official website http://www.nokia.com/ http://www.nokia.com/A402777 http://www.nokia.com/A402917 http://www.nokia.com/newhorizonsthankyou Louis Vuitton official website http://www.louisvuitton.com/ Investors.com http://www.investors.com/breakingnews.asp?journalid=34649123&brk=1 International Herald Tribunne http://www.iht.com/articles/2006/02/28/yourmoney/mobile-5806545.php http://www.iht.com/articles/2005/04/14/yourmoney/mobile.php Ewireless News http://www.ewirelessnews.com/Features/35/Nokia-sets-out-its-growth- strategy-in-the-face-of.htmlhttp://www.ewirelessnews.com/Features/35/Nokia-sets-out-its-growth- strategy-in-the-face-of.html http://www2.hs.fi/english/archive/news.asp?id=20000731xx12

29. 29 Nokia is working on the design of strategies is very strong and successful in all areas, such as "production, marketing, development, pricing, manufacturing, etc..." Commensurate with the time and geographical distribution all over the world and this is the main reason for the success and excellence. I Suggest that Nokia Make part of products to facilitate the services within the security firms and to provide easy communication for The V.I.P in the world.