# THE MEETINGS MATRIX that which gives origin or form.

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THE MEETINGS MATRIX that which gives origin or form

The Mind and the Matrix Creating Thinking and Developing Jason Clarke Minds at Work Jason Clarke Minds at Work

pointerschlepper what dickhead designed this loading bay? how does this tie in with the rest of the campaign?

pointerschlepper wanker wanna see my new BMW?

I get on board when the money looks easy and I jump ship as soon as it gets harder

I get the RESULT I understand the AUDIENCE I know the MEDIUM I perfect the MESSAGE

claritycreativitycunningcourage I see the possibilities I understand the problem I have a plan I get it done

Problem space Solution space

Problem space Solution space 1 2 3 4 I see problems but no possibilities I see plenty of solutions but frankly, I dont see the problem I dont give a rats I see some of the problem and some of the solutions

1.Whats the problem? 2.I know the problem 3.Lets divvy up the problem 4.This isnt part of the problem 5.It must be someone elses problem 6.I need someone else to solve my problem 7.I need to solve someone elses problem first 8.Were all in the problem 9.Were all part of the solution

1.Whats the problem? 2.I know the problem 3.Lets divvy up the problem 4.This isnt part of the problem 5.It must be someone elses problem 6.I need someone else to solve my problem 7.I need to solve someone elses problem first 8.Were all in the problem 9.Were all part of the solution operator logic industry logic

Seigfried without Roy

substitute? combine? rearrange? reverse? adapt? modify? magnify? minify? eliminate? repurpose? "It is easier to tone down a wild idea than to think up a new one." Alex Osborne

combine? What else is like this? Could we mix other products/services in? What else would you use at the same time? How would it crossbreed with other ideas?

magnify? What would it be like if it was huge? What if we just enlarged one bit? Increase number, strength, range, capacity? How could we magnify the market?

minify? What if it was tiny? Could we shrink one bit? Reduce the cost, effort, weight? Is there a smaller, richer market?

modify? What could alter or redesign? Update the technology? Rethink the adjoining bits? Any old assumptions we could lose?

substitute? What could we use instead? Try different materials? Try different markets? Try different components?

Can we pinch something from another idea? Could we copy other processes? Could we swipe the technology? Who else is doing this? adopt?

How would it fit somewhere else? Can it become part of another thing? How would it work on the beach? In traffic? In orbit? Underwater? adapt?

rearrange? How many ways could we reconfigure it? Can we restructure the process? Can we rebuild the marketplace? What isnt doing its best where it is?

repurpose? Forget what it was made for, what can it do? Would it be in a fire? In a flood? At an orgy? What would an alien do with it?

eliminate? What could we lose? Whats weighing this idea down? What would it be without this component? What would we do without it?

reverse? What if we did the exact opposite? Would it work backwards? Inside out, upside down? Lets zig when the market zags!

substitute? combine? rearrange? reverse? adapt? modify? magnify? minify? eliminate? repurpose? "It is easier to tone down a wild idea than to think up a new one." Alex Osborne

TOTALLY CRAZY STUFF OBVIOUS INTERESTING!

time craziness

time craziness 1 30 been done INTERESTING! what are you, NUTS?

time craziness first lull second lull

attributes variations

shapematerial

2 attributes x 2 variations = 4 combinations Plastic Metal Round Square shapematerial

4 attributes x 4 variations = ? combinations

4 attributes x 4 variations = 256 combinations

6 attributes x 6 variations = 46,656 combinations

who whatwhenwhywhere how

LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us

LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us itll never sell…

LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us its crazy but I like it..

LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us the ideal mothers day gift..

SENSES LOCATION DURATION EXPERIENCE TIME FRAME MOOD

alright alright enough with the ideas already 10 attributes x 10 variations = 10 billion combinations

PRICELESS WORTHLESS VALUE 10 9 8 7 6 5 4 3 2 1 0

PRICELESS WORTHLESS VALUE 10 9 8 7 6 5 4 3 2 1 0 GREAT IDEA NOT SO GREAT CRAP PISS WEAK BLOODY BRILLIANT IDEA

PRICELESS WORTHLESS VALUE 10 9 8 7 6 5 4 3 2 1 0 GREAT IDEA NOT SO GREAT CRAP PISS WEAK BLOODY BRILLIANT IDEA 0 1 2 3 4 5 6 7 8 9 10 NO SWEATNO WAY EFFORT

0 1 2 3 4 5 6 7 8 9 10 PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE 10 9 8 7 6 5 4 3 2 1 0 PISS WEAK & PRETTY HARD EFFORT GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA

PISS WEAK & PRETTY HARD GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 3 RD 4 TH 5 TH 1.EASY CRAP 2.EASY GREAT 3.PISSWEAK HARD 4.NOT SO GREAT, REALLY HARD 5.BRILLIANT ALMOST IMPOSSIBLE RESULT: A CAREER OF MEDIOCRITY EFFORT STRATEGY (CONSERVATIVE) sounds like a plan…

PISS WEAK & PRETTY HARD GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 3 RD 4 TH 5 TH 1.BRILLIANT ALMOST IMPOSSIBLE 2.EASY GREAT 3.NOT SO GREAT, REALLY HARD 4.EASY CRAP 5.PISSWEAK HARD RESULT: EARLY EXHAUSTION OF ENTHUSIASM AND RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND CYNICISM VALUE STRATEGY (RADICAL) thats just bloody typical, isnt it?

PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE DO IT NOW WORK UP TO IT DELEGATE OR DUMP TOTAL WASTE OF TIME

PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE Can we make it more VALUABLE? Should we even BOTHER? Can we make it EASIER? Can we get STARTED?

GREAT EASY IDEA BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 1.START WITH EASY GREAT 2.WORK UP TO BRILLIANT/IMPOSSIBLE 3.BUGGER THE REST RESULT: EARLY SUCCESS AND PROFIT FOLLOWED BY A GROWING REPUTATION FOR GENIUS AND BRILLIANCE QUADRANT STRATEGY (CUNNING)

Dont Do worst best 2 choices x 2 different outcomes = 4 considerations OUTCOMES CHOICES

Dont Do worst best Best outcome if we do Best outcome if we dont Worst outcome if we do Worst outcome if we dont CHOICES OUTCOMES

Dont Do worst best The Optimist CHOICES OUTCOMES

Dont Do worst best The Pessimist CHOICES OUTCOMES

Dont Do worst best someone who wants you to do it Best outcome if we do Worst outcome if we dont CHOICES OUTCOMES

Dont Do worst best someone who doesnt want you to do it Best outcome if we dont Worst outcome if we do CHOICES OUTCOMES

Dont Do worst best CHOICES OUTCOMES HUMAN CLONING Best outcome if we do Best outcome if we dont Worst outcome if we do Worst outcome if we dont

Dont Do worst best CHOICES OUTCOMES Make new friends? Extend life? Population OK? Share \$/resources? Bugger up nature? Population problems? Multiple George Bushes? Good people still die? Lost opportunity? HUMAN CLONING

Dont Do worst best CHOICES OUTCOMES Make new friends? Extend life? Population OK? Share \$/resources? Bugger up nature? Population problems? Multiple George Bushes? Good people still die? Lost opportunity? HUMAN CLONING

That This lose win CHOICE OUTCOME Other draw This I dread most of all This I desire most of all This I could live with This would be ok This would piss me off This I would regret This would be cool This would be way cool

This I desire most of all That This lose win CHOICE OUTCOME Other draw This I dread most of all This I could live with This would be ok This would piss me off This I would regret This would be cool This would be way cool

MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH

MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH Space shuttle Asteroid hit Karaoke Pitch an idea

MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH 100% sure-fire disaster No brainer Long shot disaster 100% sure-fire hiccup

MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH GO! NO! WHOA! HAVE A MEETING TAKE THE INITIATIVE WAIT FOR THE BOSS

2 4 R 1 3

d a s i e

i imagine

d

d design

e evaluate

a act

s start again

big bang theory industry size time

big bang theory industry size time external political/technical/historic impact

big gig theory industry size time olympics expo commonwealth games

industry size time remember me? im back… god I love this industry… im still here…

industry size time maturity

were a thinking company were a thinking company that stages were a staging company were a staging company that thinks m@RIX MATRIX BUSINESS SOLUTIONS MATRIX e v e n t s MATRIX HIRE

industry size time maturity industry-generated cyclical event

industry size time

i imagine 1 2 yeah, or we could do this…

i imagine 1 2 3 3b 3a ok, or maybe even this… or this…

i imagine 4 1 2 3 6 5 7a 7 3a 3b 8 7c 7b hey you guys… why not..? what if..? could we..? what about..? how about..? YEAH! SICK!

d design 1 3 6 7a 7 3a 3b 8 7b these kinda go together 2 4 5 7c

d design 1 3 6 7a 7 3a 3b 8 7b Plan A could we join these two? 2 4 5 7c

d design 1 3 6 7a 7 3a 3b 8 7b Plan A Plan B these work together 2 4 5 7c

d design 1 3 6 7a 7 3a 3b 8 7b Plan A Plan B Plan C 2 this is just cool by itself

Plan A Plan B e evaluate 7a 7 7b NAH 2 Plan A Plan C

e evaluate 7a 7 7b Plan C 2 yep Plan A

e evaluate 7a 7 7b Plan C NAH 2 yep AS IF

a act Plan C + idea #2 nowsoonlatermuch later deadline step 2 step 1 step 4 step 3Finished! Dave Sue Kirsty Sue Mick Mary Big Al Stinky Miller Everybody

I get on board when the money looks easy and I jump ship as soon as it gets harder

PUBLISHING COMPUTING MEDIA its a hot area… you gotta get into it… its all happenin

PUBLISHING COMPUTING MEDIA CD/DVD/VIDEOGAMING SOFTWARE ONLINE/WEB its cutting edge… were shifting the paradigm…get outside the box…

PUBLISHING COMPUTING MEDIA CD/DVD/VIDEOGAMING SOFTWARE ONLINE/WEB HYPERMEDIA

Forget the competition Keep your eye on the outsiders NOKIA BEATS MOTOROLA TESCO BEATS SHELL STARBUCKS BEATS NESCAFE SUBWAY BEATS MCDONALDS

were a thinking company were a thinking company that stages were a staging company were a staging company that thinks m@RIX MATRIX BUSINESS SOLUTIONS MATRIX e v e n t s MATRIX HIRE

were a thinking industry We solve problems… we grab audiences… we tell stories… we make it happen.

TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA

TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA WEB SITE LAUNCH PLAN BROCHURE

TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA

ENDLESS DREAM

REAR VIEW VISION

CONSULTANT HEAVEN

HERNIATED MIDDLE MANAGEMENT

EXPLORE EXPLOIT

It's not that I'm so smart. It's just that I stay with problems longer. ~ Albert Einstein (1879-1955) ~

WIGGLES BIG ATTRACTION \$40k NEW ROADWORKS PARENTS GET BOOKED DROP OFF TOO SLOW EXCESS BAGGAGE HOMEWORK POLICY KEEP KIDS BUSY VALUE FOR MONEY FEES TOO HIGH

Event 1 Event 2 Event 3 Event 4 caused that.. This… which caused that.. which caused this..

…caused that which... …caused this which...

problem

cause

problem 30% 45% 20% 5%

problem 30% 45% 20% 5%

problem 30% 45% 20% 5%

problem

Forget it nah Ach!

problem 100pts 100pt

problem chain loop chain

problem cats claw

BIG PICTURE nitty gritty

dreamerdoer

IDEALISM passion

REALISM pressure

real ideal

imagine develop evaluate act I D E A

dreamer designer decider doer

THE MEETINGS MATRIX that which gives origin or form

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