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THE MEETINGS MATRIX that which gives origin or form.

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Presentation on theme: "THE MEETINGS MATRIX that which gives origin or form."— Presentation transcript:

1 THE MEETINGS MATRIX that which gives origin or form

2 The Mind and the Matrix Creating Thinking and Developing Jason Clarke Minds at Work Jason Clarke Minds at Work

3

4 pointerschlepper what dickhead designed this loading bay? how does this tie in with the rest of the campaign?

5 pointerschlepper wanker wanna see my new BMW?

6 I get on board when the money looks easy and I jump ship as soon as it gets harder

7 I get the RESULT I understand the AUDIENCE I know the MEDIUM I perfect the MESSAGE

8 claritycreativitycunningcourage I see the possibilities I understand the problem I have a plan I get it done

9 Problem space Solution space

10 Problem space Solution space I see problems but no possibilities I see plenty of solutions but frankly, I dont see the problem I dont give a rats I see some of the problem and some of the solutions

11 1.Whats the problem? 2.I know the problem 3.Lets divvy up the problem 4.This isnt part of the problem 5.It must be someone elses problem 6.I need someone else to solve my problem 7.I need to solve someone elses problem first 8.Were all in the problem 9.Were all part of the solution

12 1.Whats the problem? 2.I know the problem 3.Lets divvy up the problem 4.This isnt part of the problem 5.It must be someone elses problem 6.I need someone else to solve my problem 7.I need to solve someone elses problem first 8.Were all in the problem 9.Were all part of the solution operator logic industry logic

13 Seigfried without Roy

14 substitute? combine? rearrange? reverse? adapt? modify? magnify? minify? eliminate? repurpose? "It is easier to tone down a wild idea than to think up a new one." Alex Osborne

15 combine? What else is like this? Could we mix other products/services in? What else would you use at the same time? How would it crossbreed with other ideas?

16 magnify? What would it be like if it was huge? What if we just enlarged one bit? Increase number, strength, range, capacity? How could we magnify the market?

17 minify? What if it was tiny? Could we shrink one bit? Reduce the cost, effort, weight? Is there a smaller, richer market?

18 modify? What could alter or redesign? Update the technology? Rethink the adjoining bits? Any old assumptions we could lose?

19 substitute? What could we use instead? Try different materials? Try different markets? Try different components?

20 Can we pinch something from another idea? Could we copy other processes? Could we swipe the technology? Who else is doing this? adopt?

21 How would it fit somewhere else? Can it become part of another thing? How would it work on the beach? In traffic? In orbit? Underwater? adapt?

22 rearrange? How many ways could we reconfigure it? Can we restructure the process? Can we rebuild the marketplace? What isnt doing its best where it is?

23 repurpose? Forget what it was made for, what can it do? Would it be in a fire? In a flood? At an orgy? What would an alien do with it?

24 eliminate? What could we lose? Whats weighing this idea down? What would it be without this component? What would we do without it?

25 reverse? What if we did the exact opposite? Would it work backwards? Inside out, upside down? Lets zig when the market zags!

26 substitute? combine? rearrange? reverse? adapt? modify? magnify? minify? eliminate? repurpose? "It is easier to tone down a wild idea than to think up a new one." Alex Osborne

27 TOTALLY CRAZY STUFF OBVIOUS INTERESTING!

28 time craziness

29 time craziness 1 30 been done INTERESTING! what are you, NUTS?

30 time craziness first lull second lull

31 attributes variations

32 shapematerial

33 2 attributes x 2 variations = 4 combinations Plastic Metal Round Square shapematerial

34 4 attributes x 4 variations = ? combinations

35 4 attributes x 4 variations = 256 combinations

36 6 attributes x 6 variations = 46,656 combinations

37 who whatwhenwhywhere how

38 LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us

39 LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us itll never sell…

40 LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us its crazy but I like it..

41 LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Self-design 2 nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Everyone Young Old Single Rich Poor Boys Girls Pets Zoos Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us the ideal mothers day gift..

42 SENSES LOCATION DURATION EXPERIENCE TIME FRAME MOOD

43

44 alright alright enough with the ideas already 10 attributes x 10 variations = 10 billion combinations

45 PRICELESS WORTHLESS VALUE

46 PRICELESS WORTHLESS VALUE GREAT IDEA NOT SO GREAT CRAP PISS WEAK BLOODY BRILLIANT IDEA

47 PRICELESS WORTHLESS VALUE GREAT IDEA NOT SO GREAT CRAP PISS WEAK BLOODY BRILLIANT IDEA NO SWEATNO WAY EFFORT

48 PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE PISS WEAK & PRETTY HARD EFFORT GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA

49 PISS WEAK & PRETTY HARD GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 3 RD 4 TH 5 TH 1.EASY CRAP 2.EASY GREAT 3.PISSWEAK HARD 4.NOT SO GREAT, REALLY HARD 5.BRILLIANT ALMOST IMPOSSIBLE RESULT: A CAREER OF MEDIOCRITY EFFORT STRATEGY (CONSERVATIVE) sounds like a plan…

50 PISS WEAK & PRETTY HARD GREAT EASY IDEA NOT SO GREAT & REALLY HARD CRAP BUT EASY BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 3 RD 4 TH 5 TH 1.BRILLIANT ALMOST IMPOSSIBLE 2.EASY GREAT 3.NOT SO GREAT, REALLY HARD 4.EASY CRAP 5.PISSWEAK HARD RESULT: EARLY EXHAUSTION OF ENTHUSIASM AND RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND CYNICISM VALUE STRATEGY (RADICAL) thats just bloody typical, isnt it?

51 PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE DO IT NOW WORK UP TO IT DELEGATE OR DUMP TOTAL WASTE OF TIME

52 PRICELESS WORTHLESS NO SWEATNO WAY EFFORT VALUE Can we make it more VALUABLE? Should we even BOTHER? Can we make it EASIER? Can we get STARTED?

53 GREAT EASY IDEA BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1 ST 2 ND 1.START WITH EASY GREAT 2.WORK UP TO BRILLIANT/IMPOSSIBLE 3.BUGGER THE REST RESULT: EARLY SUCCESS AND PROFIT FOLLOWED BY A GROWING REPUTATION FOR GENIUS AND BRILLIANCE QUADRANT STRATEGY (CUNNING)

54 Dont Do worst best 2 choices x 2 different outcomes = 4 considerations OUTCOMES CHOICES

55 Dont Do worst best Best outcome if we do Best outcome if we dont Worst outcome if we do Worst outcome if we dont CHOICES OUTCOMES

56 Dont Do worst best The Optimist CHOICES OUTCOMES

57 Dont Do worst best The Pessimist CHOICES OUTCOMES

58 Dont Do worst best someone who wants you to do it Best outcome if we do Worst outcome if we dont CHOICES OUTCOMES

59 Dont Do worst best someone who doesnt want you to do it Best outcome if we dont Worst outcome if we do CHOICES OUTCOMES

60 Dont Do worst best CHOICES OUTCOMES HUMAN CLONING Best outcome if we do Best outcome if we dont Worst outcome if we do Worst outcome if we dont

61 Dont Do worst best CHOICES OUTCOMES Make new friends? Extend life? Population OK? Share $/resources? Bugger up nature? Population problems? Multiple George Bushes? Good people still die? Lost opportunity? HUMAN CLONING

62 Dont Do worst best CHOICES OUTCOMES Make new friends? Extend life? Population OK? Share $/resources? Bugger up nature? Population problems? Multiple George Bushes? Good people still die? Lost opportunity? HUMAN CLONING

63 That This lose win CHOICE OUTCOME Other draw This I dread most of all This I desire most of all This I could live with This would be ok This would piss me off This I would regret This would be cool This would be way cool

64 This I desire most of all That This lose win CHOICE OUTCOME Other draw This I dread most of all This I could live with This would be ok This would piss me off This I would regret This would be cool This would be way cool

65 MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH

66 MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH Space shuttle Asteroid hit Karaoke Pitch an idea

67 MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH 100% sure-fire disaster No brainer Long shot disaster 100% sure-fire hiccup

68 MED ODDS of a stuff-up LOW HIGH COST of a stuff-up LOW MEDHIGH GO! NO! WHOA! HAVE A MEETING TAKE THE INITIATIVE WAIT FOR THE BOSS

69 2 4 R 1 3

70 d a s i e

71 i imagine

72 d

73 d design

74 e evaluate

75 a act

76 s start again

77 big bang theory industry size time

78 big bang theory industry size time external political/technical/historic impact

79 big gig theory industry size time olympics expo commonwealth games

80 industry size time remember me? im back… god I love this industry… im still here…

81 industry size time maturity

82 were a thinking company were a thinking company that stages were a staging company were a staging company that thinks MATRIX BUSINESS SOLUTIONS MATRIX e v e n t s MATRIX HIRE

83 industry size time maturity industry-generated cyclical event

84 industry size time

85 i imagine 1 ok, how about this…

86 i imagine 1 2 yeah, or we could do this…

87 i imagine b 3a ok, or maybe even this… or this…

88 i imagine a 7 3a 3b 8 7c 7b hey you guys… why not..? what if..? could we..? what about..? how about..? YEAH! SICK!

89 d design a 7 3a 3b 8 7b these kinda go together c

90 d design a 7 3a 3b 8 7b Plan A could we join these two? c

91 d design a 7 3a 3b 8 7b Plan A Plan B these work together c

92 d design a 7 3a 3b 8 7b Plan A Plan B Plan C 2 this is just cool by itself

93 Plan A Plan B e evaluate 7a 7 7b NAH 2 Plan A Plan C

94 e evaluate 7a 7 7b Plan C 2 yep Plan A

95 e evaluate 7a 7 7b Plan C NAH 2 yep AS IF

96 a act Plan C + idea #2 nowsoonlatermuch later deadline step 2 step 1 step 4 step 3Finished! Dave Sue Kirsty Sue Mick Mary Big Al Stinky Miller Everybody

97 I get on board when the money looks easy and I jump ship as soon as it gets harder

98 PUBLISHING COMPUTING MEDIA its a hot area… you gotta get into it… its all happenin

99 PUBLISHING COMPUTING MEDIA CD/DVD/VIDEOGAMING SOFTWARE ONLINE/WEB its cutting edge… were shifting the paradigm…get outside the box…

100 PUBLISHING COMPUTING MEDIA CD/DVD/VIDEOGAMING SOFTWARE ONLINE/WEB HYPERMEDIA

101 Forget the competition Keep your eye on the outsiders NOKIA BEATS MOTOROLA TESCO BEATS SHELL STARBUCKS BEATS NESCAFE SUBWAY BEATS MCDONALDS

102 were a thinking company were a thinking company that stages were a staging company were a staging company that thinks MATRIX BUSINESS SOLUTIONS MATRIX e v e n t s MATRIX HIRE

103 were a thinking industry We solve problems… we grab audiences… we tell stories… we make it happen.

104 TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA

105 TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA WEB SITE LAUNCH PLAN BROCHURE

106 TARA RANDALL CHRIS ANDRIS KEVIN YUKO LINDA

107 ENDLESS DREAM

108 HEADKICKER RULE

109 REAR VIEW VISION

110 CONSULTANT HEAVEN

111 HERNIATED MIDDLE MANAGEMENT

112 EXPLORE EXPLOIT

113 It's not that I'm so smart. It's just that I stay with problems longer. ~ Albert Einstein ( ) ~

114 WIGGLES BIG ATTRACTION $40k NEW ROADWORKS PARENTS GET BOOKED DROP OFF TOO SLOW EXCESS BAGGAGE HOMEWORK POLICY KEEP KIDS BUSY VALUE FOR MONEY FEES TOO HIGH

115 Event 1 Event 2 Event 3 Event 4 caused that.. This… which caused that.. which caused this..

116 …caused that which... …caused this which...

117 problem

118 cause

119 problem 30% 45% 20% 5%

120 problem 30% 45% 20% 5%

121 problem 30% 45% 20% 5%

122 problem

123 Forget it nah Ach!

124 problem 100pts 100pt

125 problem chain loop chain

126 problem cats claw

127 BIG PICTURE nitty gritty

128 dreamerdoer

129 IDEALISM passion

130 REALISM pressure

131 real ideal

132 imagine develop evaluate act I D E A

133 dreamer designer decider doer

134 THE MEETINGS MATRIX that which gives origin or form


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