Presentation on theme: "Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series."— Presentation transcript:
Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series
Demographics Numbers based on 618 students who took survey one 289 college campuses across the U.S. 3/4 students age 20 or 21 Females: 60% Males: 40% 2/3 attend a school of 15,000 students or less Public vs Private institutions: 52% vs 33% Spring 2011: graduation date for 63%
A Student Perspective Honor societies have become a dime a dozen. Sometimes it seems anyone can be special as long as they pay the membership fee. Reputation is huge and will make the difference.
The Value of Membership Value of BGS not understood by 66% at the point of invitation Lack of face to face interaction 84% expressed need to better understand what BGS offers them
The Invitation Process How students were invited: Traditional mail (43%) (36%) In-class presentation (32%) 71% attend small or medium-sized school (<15,000) Conversation with professor or advisor (14%)
The Tapping Ceremony The method of invitation that invokes the most positive response from students Demonstrates exclusivity Provides direct encouragement from the faculty and staff presenting the invite
Attention from Faculty and Staff 300 students said this type of attention would have helped them feel better recognized for their new membership I was given the invitation in class, but my professor did not make a big deal out of it. It would have been nice if he had.
Do subscriptions add value to your membership? Males: 93% said yes Females: 79% said yes
What additional subscriptions (magazine or otherwise) would you enjoy as a benefit for your BGS membership? The Wall Street Journal The Economist Forbes TIME Magazine
How can BGS provide benefit to you? Males 14% more likely to select meetings and networking opportunities Females 7% more likely to select product discount offers Both 81%: More internship and job opportunities 74%: More scholarships, more specific preference from employers and graduate schools
83% currently a member of a social network
Of those who belong to LinkedIn: 81% interested in using it to communicate
Call or the Central Office: Phone: Web: Questions?