1. RCUK Digital Economy Theme Creative Innovation, Manufacturing and Business Workshop 13 July 2012 Dr John Baird Lead, RCUK Digital Economy Theme john.baird@epsrc.ac.uk john.baird@epsrc.ac.uk Tel: +44(0)1793 444047

2. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Summary Overview of the RCUK Digital Economy theme What is it? How it is structured Press coverage and examples from the DE Theme’s major investments etc Impact Review

3. Why did RCUK make the case for Digital Economy Theme? 90% of all data created in past two years Across G-20 Internet economy = 4.1% GDP, $2.3 trillion in 2010 Business driven by the internet comprises 8.3% of the British economy £121 billion 1 trillion devices connected to the Internet by 2015, 3bn users, internet economy $4.2 trillion in G-20 Opportunities to address real need (societal challenge) & radically change the ways companies interact with customers and run their supply chains. Huge challenges driven by massive changes in digital technology & internet. Opportunities afforded by increasingly connected world, not just high speed broadband internet access, but also mobile comms - through smart phones, tablets, and other portable devices

4. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy The DE Theme Vision & Approach : “Technology alone is not enough ” “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing” Steve Jobs introducing the iPad2 Could have been describing the Digital Economy Theme. DE Vision: Rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences, future society, and the economy.

5. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy The DE Theme Overview - 1 Partners: EPSRC (£106M), AHRC (£12M) and ESRC (£11M). MRC in previous CSR 113 core projects >£150M since 2008. Plus 174 non core allied projects (33 ESRC, 28 AHRC, 113 EPSRC) = Total £213M. 400 User Partners People/user focused. Develop technology by understanding how people use it. Asks how would people or organisations exploit/use ubiquitous digital technology? Co-creation is mandatory

6. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Collaborators (some from CDTs)

7. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy The DE Theme Overview - 2 Cutting edge research is in the cross disciplinary nature of the DE Theme. Brings together diverse areas (ICT, Engineering, Social Sciences, Economics etc) working together to solve a DE relevant Challenge Since 2007/8 FY, evolved 4 thematic targeted and specific Challenge Areas

8. DE sub-themes and taxonomy

9. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Popular Press coverage -1 Tales of Things Electronic Memories (ToTem) from Design in the Digital World Sandpit

10. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Popular Press coverage - 2 Digital Sensoria “Online clothes shopping gets the human touch “ in New Scientist; Building on Ambient Kitchen research “The talking kitchen that teaches you French “ - Voice of America, etc http://www.youtube.com/watch?v=P5YuXrDez 40&feature=player_embedded Adaptive ride based on physiological data, New Scientist (Horizon Hub)

11. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Funding for DE had a steep trajectory – big investment in grants

12. Skills and Capacity - main investments 3 Digital Economy Hubs – include many disciplines £12M each inc £2M partnership funding + gearing 1. Horizon, Nottingham 2. Social Inclusion through the Digital Economy, Newcastle and Dundee 3. dot.rural, Aberdeen 7 Centres for Doctoral Training (Each £5M >100 students p.a. - geared funding) Digital Entertainment, Bath & Bournemouth Healthcare Innovation, Oxford High Wire (Creating Innovative People for Radical Change), Lancaster Horizon (Ubiquitous Technologies), Nottingham Media and Arts Technology, QMUL Financial Computing, UCL, LSE & LBS Web Science, Southampton

13. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Main investments 2 –Digital City Exchange - £5.9m Imperial College. Focus on using digital technology to boost the capabilities of integrating transport, health, social and other systems in our cities, so that they can run as effectively as possible –Framework for Research & Innovation in MediaCityUK (FIRM, with AHRC) £2.7M. A 7 partner, multidisciplinary consortium providing the mechanism that connects the BBC and the Digital & Creative Industries sector to research and innovation at Salford Quays. Salford lead. Building in MediaCity

14. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Main investments - 3 Research in the Wild 30 projects, £6M Sandpits in Designing Effective Research Spaces (3 projects £3.2M with AHRC) and Design in the Digital World (8 projects inc Tales of Things Electronic Memories (ToTem) £5.7M) 4 Network+ (£6M total) Opportunities to get Involved 9 TEDDI (£3.9M) & 9 BuildTEDDI (£4M) (joint with Energy Theme) Creativity Greenhouse - Virtual Ideas Factory Copyright and New Business Models in the Creative Economy – with AHRC (lead) and ESRC (£4.6M total)

15. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy DE Theme Impact Review - Evidence of success Led by Andrew Herbert + 11 others (7 users and 2 international members) DE Theme well positioned for success Strong multidisciplinary - potential for significant and new forms of impact. Filling gap vacated by strategic industry research; creating new research ecologies between disciplines, institutions, user communities Demonstrates good science building on evaluating and extending quality basic research. Engagement with wide spectrum of users including general public and reaching new audience. Users say DE is a challenge area of increasing scope over coming decade; a long term investment - has the potential to increase UK competitiveness and attract inward investment. DE funded work attracts further investments from TSB, EU, industry.

16. www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy Thank You

17. STFC £377M AHRC £99M BBSRC £358M ESRC £154M EPSRC £751M MRC £554M NERC £296M BIS RCUK TSB Treasury HEFCE Adrian Smith

18. Research Councils in the Exploitation Path – invest taxpayers’ money to support high quality research and training (mainly in Universities) Universities Understand Government and business ExploitationInitiation Research Councils: AHRC, EPSRC, ESRC, MRC etc TSB, ETI and other partners Discover Commercialisation User requirements/market opportunities Adapt/IntegrateValidateDeploy