1. Step It Up Using Descriptive Writing in the Business Classroom Regina Stelma Information Technology Teacher Walkersville High School Regina.stelma@fcps.org

2. Rationale  Children of all ages (K-12) are talented and creative. I want to empower them.  This project will give them the opportunity to develop their creative potential and synthesize and apply knowledge and skills by creating an “invention” or “innovation” to solve a problem, just as a “real” inventor would  The problem—Design a Sneaker

3. Objectives Participants will explore Nike website to: a. read and evaluate sneaker descriptions. b. customize and create a sneaker. Participants will develop one persuasive writing piece: a. Letter to Nike selling your shoe idea b. Television commercial that will be shown during Super Bowl 2011. Must have a slogan or a jingle c. Product description for Nike website or any shoe/clothing catalog

4. Curricular Standards  IT.ME.30 Analyze customer groups and develop a plan to identify, reach and keep customers in a specific target market.  IT.ME.30.07 Select/prepare appropriate advertising activities for a business.  IT.ME.30.09 Describe how the Internet and other emerging technologies have impacted the components of marketing.  IT.ME.30.11 Analyze the components of an effective e-commerce site.  IT.ME.30.12 Select appropriate methods to respond to customer concerns.  IT.IB.40 Analyze the role of markets and prices in the U.S. economy.  IT.IB.40.01 Describe how different prices affect the buying and selling decisions of consumers and producers.  IT.IB.40.02 Analyze the relationship of price to scarcity when prices are set by the market forces of supply and demand.  IT.IB.40.03 Illustrate the effect of substitute or complementary goods on supply and demand.  IT.IB.50 Analyze the different types of market structures and the effect they have on the price and the quality of the goods and services produced.  IT.IB.50.01 Describe how competition in a purely competitive market encourages the production of higher quality goods and services.  IT.IB.80 Apply a decision-making model to maximize consumer satisfaction when buying goods and services.  IT.IB.80.02 Apply comparison shopping practices.  IT.IB.120 Communicate in a clear, courteous, concise, and correct manner on personal and professional level.  IT.IB.120.01 Discuss the importance of correct spelling, grammar, word usage, mechanics, and legible writing.  IT.IB.120.02 Follow oral directions.  IT.IB.130 Assess the impact of information technology on society.  IT.IB.130.02 Describe how information technology has transformed business processes and relationships.

5. Today’s Agenda  Warm Up  Explore the Nike website  Practice designing a sneaker online  Put your design on paper  Describe it  Sell It  Reflection and Closure

6. Follow these “Steps” Log on to computers using your user id and password Open your browser--Internet Explorer Firefox Key Nike.com in the URL address window Select the Nike Store located underneath the video > Search for Nike Air Morgan mid iD Men’s Shoe> and now you’re ready to go. Click English > United States and you will end up on the Nike homepage shown here

7.  Take out your walking papers packet Warm up Shoe template Writing prompts Rubrics Word$ That $ell worksheet Reflection Put Your Best Foot Forward

8. Let’s Get It Started...

9. Warm Up  You will complete today’s warm up with your neighbor  Please follow the directions on your worksheet  What descriptive terms did you find?

10. Let’s customize …  On the Nike website, go to the Customize tab  You must select a shoe style that closely resembles your template in the packet

11. Design process …  Create your product Using crayons, markers or any other medium you like, create a prototype of your customized shoe design using the template in your packet

12. Describe it …  Now you need to market the shoe Use descriptive terms (refer to your Word$ That $ell handout L.L.Bean Catalog, Nike Website L.L.Bean CatalogNike Website

13. Sell it …  Choose one of the following Letter to Nike USA 30 second Super Bowl commercial Catalog or Web site description

14. Reflection  Please fill out the reflection worksheet. You will find it in your working papers (last page).

15. Closure  Student samples

16. Racquel at Work

17. Design in progress

18. Slogan

19. Logo

20. Jessica’s Final Design

21. Green Wear by L.G.

28. Brought to you by …..

30. The End