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Summary of Recent Education Research Strategic Research and Planning Marc Beebe, Manager, Strategic Research and Planning Elena Gerstmann, Ph.D., CAE,

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Presentation on theme: "Summary of Recent Education Research Strategic Research and Planning Marc Beebe, Manager, Strategic Research and Planning Elena Gerstmann, Ph.D., CAE,"— Presentation transcript:

1 Summary of Recent Education Research Strategic Research and Planning Marc Beebe, Manager, Strategic Research and Planning Elena Gerstmann, Ph.D., CAE, Staff Director, Corporate Strategy & Communications 14 February 2009 Puerto Rico

2 Agenda Introduction to Corporate Strategy & Communications (CSC) Research Specific to Educational Activities –Academic Needs Survey –Expert Now –Education Partners Other relevant Research –Member Satisfaction Survey –Member Segmentation Survey 2

3

4 2008 Academic Member Needs & Expectations Survey Managed by: Chuck Hickman Marc Beebe

5 2008 Academic Member Needs & Expectations Survey Survey went to 4,000 members –Deans, professors or indicated they work at academic institutions Fielded from 8 December 2008 to 6 January 2009 567 respondents, representing a 14% response rate and a margin of error +/- of 4.1% Objectives – Who are they? What are their interests? How can IEEE better serve them? 5

6 Respondents evenly split between teaching/instruction and research 6 What is the primary focus of your job?

7 Teaching and Research Interests ResearchTeaching Communications and Information30.7%29.4% Signal Processing27.6%24.8% Computer Engineering25.8%33.2% Control and Automation24.7%19.6% Biomedical Engineering22.7%9.8% Circuits and Devices20.3%31.9% Power and Energy16.4%16.1% Instrumentation, Measurement & Testing14.3%13.9% Engineering Education9.9%18.0% Electromagnetics9.6%11.2% Optics and Optoelectronics8.6%6.0% Geoscience, Ocean Technology & Remote Sensing 4.9%2.7% Engineering Management3.4%3.3% Nuclear and Plasma Science1.6%0.8% Other16.1%16.3% 7 In what discipline(s) are your primary teaching and research interests?

8 Academic Members generally satisfied IEEE efforts for the academic community 8 Overall, how satisfied are you with the efforts IEEE has done to serve the higher education community?

9 Professional Development/ Continuing Education Interests Interest Systems Engineering61.8% Sustainable Development48.6% Standards in Education45.6% Biomedical Engineering40.3% Nanotechnology37.5% Global Perspectives36.5% Ethics33.1% Implantable Micro Devices30.3% Entrepreneurship29.9% Biometrics23.9% Other73.0% (mostly unique) 9 Percent Saying Interested or Very interested to the question How interested are you in professional development/continuing education in the following emerging and cross-disciplinary curriculum topic?

10 Student Development Interests Interest Innovation83.1% Oral and Written Communications79.7% Leadership67.5% Technical English67.1% Other64.7% 10 Percent Saying Interested or Very interested to the question How interested are you in helping students develop the following skills and abilities?

11 Interest in Teaching and Learning Topics Interest Teaching Effectiveness for new PhDs & Young Faculty 69.1% Developing high performance learning environments 68.5% Developing and using learning assessment tools 61.0% Other28.5% 11 Percent Saying Interested or Very interested to the question How interested are you in the following teaching and learning topics?

12 Interest in Administrative Topics Interest Grants 68.8% Intellectual Property Rights 55.0% Fundraising 52.5% Other40.9% 12 Percent Saying Interested or Very interested to the question How interested are you in the following education administration topics?

13 Real World Engineering Project Less than 10% aware of Real World Engineering Project However, significant interest in participating in RWEP –As a source for classroom materials – 67.8% –By seeking to be a Seed Grant Recipient – 60.2% 13

14 Recommendations Work to increase awareness of Real World Engineering Project There is high interest in nearly all teaching and learning topics, so work to develop resources in areas that we currently have strength in 14

15 2008 Expert Now Research Managed by: Doug Gorham Karen Hawkins Marc Beebe with TNS Research

16 2008 Expert Now Research Conducted three online Bulletin Board Focus Groups with 42 total participants. The three groups were –Expert Now users –Higher Grade members who had not used Expert Now –People at corporations who had the responsibility to purchase training/continuing education for their organization The results of the focus group were used to develop a quantitative survey –Fielded from 23 June 2008 to 6 July 2009 –Representative sample of Higher Grade IEEE members –564 respondents, representing a 12% response rate and a margin of error +/- of 4.1% 16

17 Page 17 Awareness of Continuing Education Programs Q4. Which of the following programs for continuing education have you heard of? Significantly higher in USA (74%) than outside USA (31%)

18 Page 18 Source of Continuing Education Program Awareness Q5. Where did you learn about these programs? Significantly higher in USA (22%) than outside USA (8%)

19 Page 19 Who Selects Courses? Q6/Q7 How do employees at your organization identify continuing education courses they would like to sign up for? How is the funding for continuing education handled at your organization?

20 Page 20 Who Pays? Q6/Q7 How do employees at your organization identify continuing education courses they would like to sign up for? How is the funding for continuing education handled at your organization?

21 Important Characteristics CharacteristicImportance Skills learned90.1% Interest Level in topic86.5% Relevance to job/project81.3% Updated/current content80.7% Impact on career goals66.6% Reputation of organization61.0% Duration/scheduling59.2% Cost58.1% Instructor/author reputation or credentials53.2% Travel requirements51.0% Recommendations/reviews from peers44.1% Ability to disseminate information to colleagues36.7% Certifications needed33.2% Format31.9% CEUs/PDHs23.4% 21 Percent Saying Important or Very important to the question How important are the following characteristics when selecting a continuing education program?

22 Page 22 Likelihood to participate in or purchase Training Types Base Total Respondents (n=564) Q25 How likely are you to purchase the following types of trainings? / How likely are you to sign-up to attend the following types of trainings? Somewhat/ Very Likely 63% 59% 52% 47% 42% 35%

23 Recommendations Work to increase awareness, in ways that fit how people search for continuing education Providing detailed course descriptions, course demos or trial offers will stimulate interest. Increase availability of intermediate and higher level courses 23

24 2008 Education Partners Program Bulletin Board Focus Group Managed by: Chris Salicco Marc Beebe with Wedewer Group

25 2008 Education Partners Program Bulletin Board Focus Group Two online Bulletin Board Focus Groups –participants in the Education Partners Program –non-participants Fielded in May 2008 Objectives were to understand: –the experience of members who have participated –the awareness of EPP –how best market EPP 25

26 Overall results Participants in the program were highly satisfied with their experiences EPP had very low awareness among non-participants Both participants and non-participants were critical of the EPP website 26

27 EPP Participants highly satisfied Got a lot out of their courses Registration was easy, and the information provided was clear Would strongly recommend the program to their colleagues However Nearly all would have taken courses regardless of EPP 27

28 Low awareness of EPP Most of the non-participants had not heard of EPP prior to this research Those who had heard of it, knew little about it other than the name When we shared the name, few knew what it was 28

29 Not IEEE IEEE is not seen as a source for continuing education When searching for continuing education, they go to… Unfortunately, IEEE-sponsored education products often do not show up in the top ranks of Google searches Where do they go to find Continuing Education? 29

30 EPP Website seen as in need of improvement Both EPP participants and non- participants, when asked to review the EPP website, indicated that it significant room for improvement –Better search capabilities, to find courses of interest by topic, cost, length, and so on –Samples of the type of materials in each course –Reviews/ratings of courses 30 Chris is working on it

31 Other Relevant Research

32 2008 Member Satisfaction Survey Managed by: IEEE Strategic Research

33 Low awareness of Expert Now 33

34 Satisfaction with IEEE Publication Products 2008 Transactions/Journals/Magazines/Letters88.5% IEEE Standards87.5% Spectrum Magazine85.5% IEEE Conference Proceedings84.5% Wiley-IEEE Press Books82.3% IEEE Xplore79.7% The Institute74.2% IEEE-USA Todays Engineer70.3% IEEE Expert Now69.4% IEEE Member Digital Library67.7% Percent Saying Satisfied or Highly Satisfied to the question How satisfied are you with the quality of the following IEEE publications? Recall, 15% rated this item

35 Satisfaction with Mission of IEEE 2008 Operating as a global organization76.3% Providing members with the information needed for them to benefit humanity and the profession 71.9% Promoting the public understanding of technology66.7% Supporting pre-university educational activities63.0% Informing members of public policy issues62.3% Creating a public understanding and appreciation of engineering in society 61.6% Promoting career interests of members60.7% Percent Saying Satisfied or Highly Satisfied to the question How satisfied are you with IEEE performance in achieving the following?

36 Satisfaction with Additional Membership Products and Services 2008 IEEE Awards programs (for example, Medals, Technical Field Awards, Prize Papers, Society and Regional Awards, etc.) 73.1% IEEE educational products (for example, Education Partners Program (EPP), web courses, online tutorials, conference tutorials, etc.) 66.3% IEEE-USA products (for example, salary service, career navigator, consultants database, etc.) 63.8% IEEE Financial Advantage products (for example, insurance, credit cards, etc.) 58.6% IEEE Travel Services42.9% Percent Saying Satisfied or Highly Satisfied to the question How satisfied are you with the quality of the following products and services provided by IEEE? All of these have high levels of Not aware and No opinion

37 2008 Member Segmentation Survey Managed by: MGA IEEE Strategic Research with Harris Interactive

38 Reasons for Joining and Remaining in IEEE JoinMaintainDifference To remain technically current 58%69%0.11 To obtain IEEE publications 56%64%0.08 To enhance my career opportunities 44%40%-0.04 To enhance my stature within the profession 38%40%0.02 To join IEEE Societies 37%43%0.06 To network with others in the profession 34%40%0.06 For continuing education 28%34%0.06 To obtain a reduced registration fee at IEEE conferences 27%34%0.07 A professor suggested it 26%-- To participate in local IEEE activities 25%29%0.04 38 Percent selecting choice to questions Please indicate the major reasons you originally joined IEEE and Which of the following reasons best describe why you continue to maintain your membership with IEEE?

39 Stayed tuned for more from 2008 IEEE Member Segmentation 39

40 Summary

41 Summary/Common Themes Many IEEE Education products and services have very low awareness with IEEE members Need to make IEEE known as a course provider Those who have used IEEE Education products and services often have very positive experiences Both participants and non-participants would like to see greater variety of content available to them 41

42 QUESTIONS? COMMENTS? 42 THANK YOU

43 Reasons for Joining and Remaining in IEEE JoinMaintainDifference To remain technically current 58%69%0.11 To obtain IEEE publications 56%64%0.08 To enhance my career opportunities 44%40%-0.04 To enhance my stature within the profession 38%40%0.02 To join IEEE Societies 37%43%0.06 To network with others in the profession 34%40%0.06 For continuing education 28%34%0.06 To obtain a reduced registration fee at IEEE conferences 27%34%0.07 A professor suggested it 26%-- To participate in local IEEE activities 25%29%0.04 To have access to discounts on professional and personal services 17%25%0.08 To give back to my profession 15%24%0.09 To obtain an IEEE email alias with virus protection 9%22%0.13 To give back to the world community 9%16%0.07 To participate in standards development 7%12%0.05 To access insurance 6%14%0.08 43 Percent selecting choice to questions Please indicate the major reasons you originally joined IEEE and Which of the following reasons best describe why you continue to maintain your membership with IEEE?


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