1. Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central Testing – Process & Research

2. Copyright © 2005, SAS Institute Inc. All rights reserved. 2 AT for People Who Have Low Vision

3. Copyright © 2005, SAS Institute Inc. All rights reserved. 3 AT for People Who Are Blind

4. Copyright © 2005, SAS Institute Inc. All rights reserved. 4 AT for People Who Are Hearing-Impaired

5. Copyright © 2005, SAS Institute Inc. All rights reserved. 5 AT for People With Dexterity Impairments

6. Copyright © 2005, SAS Institute Inc. All rights reserved. 6 Why Produce Accessible Software?  Compliance  Competitiveness  Quality and consistency  Automated test enhancements  Ease-of-use

7. Copyright © 2005, SAS Institute Inc. All rights reserved. 7 Legislative Time Line 1990199820002005Next? Americans with Disabilities Act (ADA) Access Board publishes Section 508 criteria e-Europe Initiative U.S. Congress passes Section 508

8. Copyright © 2005, SAS Institute Inc. All rights reserved. 8 What Does Section 508 Cover?  Software  Documentation  Technical support  Web content

9. Copyright © 2005, SAS Institute Inc. All rights reserved. 9 How ADA Combines with Section 508 Companies with > 15 employees must provide:  Reasonable accommodation  Equal access to information Source: U.S. Equal Employment Opportunity Commission

10. Copyright © 2005, SAS Institute Inc. All rights reserved. 10 How Many People Are Affected?  Some type of disability  Have >1 disability  Visual or Auditory 20% 50% 4%

11. Copyright © 2005, SAS Institute Inc. All rights reserved. 11 Who Benefits from Assistive Technology?  Forrester Research Study for Microsoft  Measured current and potential market of AT  60% of working-age adults likely or very likely to benefit from AT

12. Copyright © 2005, SAS Institute Inc. All rights reserved. 12 Demographic Convergence Life Expectancy Age at Retirement Incidence of Disability

13. Copyright © 2005, SAS Institute Inc. All rights reserved. 13 Statistics of Global Labor Pool We are about to face a demographically driven shortfall in labor that will make late 1990s seem like a minor irritation. - Anthony Carnevale, Former Chairman of the National Commission for Employment Policy Source: “It’s 2008: Do You Know Where Your Talent Is? Why Acquisition and Retention Strategies Don’t Work.” A Deloitte Research Study, March 2005.

14. Copyright © 2005, SAS Institute Inc. All rights reserved. 14 Accessibility: A Natural Extension of SAS’ Philosophy You can pay headhunters to replace the overworked, overstressed employees that leave your company every year, or you can invest that money in keeping your employees happy & productive. To me, it’s a no-brainer. - Dr. Jim Goodnight Source: “CEO takes HR to primetime – Between the lines – Jim Goodnight, SAS,” Workforce, December 2002.

15. Copyright © 2005, SAS Institute Inc. All rights reserved. 15 How to Develop Accessible Software and Web Content  Code to platform standards and specifications  Educate at all levels of company  Integrate accessibility into the design and development process

16. Copyright © 2005, SAS Institute Inc. All rights reserved. 16 How SAS Can Help You Produce Accessible Output  SAS/GRAPH and ODS HTML tagset 8.2 – GACCESSIBLE macro 9.1.3 – GOPTIONS ACCESSIBLE

17. Copyright © 2005, SAS Institute Inc. All rights reserved. 17 How to Validate Accessibility (Short List)  Full keyboard operation  Consistent, visible focus  Screen reader reads name and state of controls  Short-cut keys for quick navigation  Text description of all visual elements  On Web, enable to skip repetitive content

18. Copyright © 2005, SAS Institute Inc. All rights reserved. 18 How to Provide Accessible Tech Support  Familiarize Tech Support reps  Recognize the issues  Deliver support documentation in accessible format

19. Copyright © 2005, SAS Institute Inc. All rights reserved. 19 How to Provide Accessible Documentation  For Web-based content, code “valid HTML”  Test for full keyboard navigation  Test with screen reader  Describe all visual elements  Enable skip of navigation or repetitive content

20. Copyright © 2005, SAS Institute Inc. All rights reserved. 20 How to Provide Accessible Software in the Workplace  Buy accessible and verify compliance  Provide AT as needed  Educate developers  Top-down commitment / Bottom-up buy-in

21. Copyright © 2005, SAS Institute Inc. All rights reserved. 21 Benefits of Accessible Workplace and Software Retention Recruiting pool Public opinion Usability, customer satisfaction Litigation risk

22. Copyright © 2005, SAS Institute Inc. All rights reserved. 22 Contact Information  Lisa Pappas lisa.pappas@sas.com 919.531.0980 lisa.pappas@sas.com

23. Copyright © 2005, SAS Institute Inc. All rights reserved. 23 Copyright © 2005, SAS Institute Inc. All rights reserved. 23