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Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005 Presented by Marianne Schmidt Director, IEEE Member Services.

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Presentation on theme: "Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005 Presented by Marianne Schmidt Director, IEEE Member Services."— Presentation transcript:

1 Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005 Presented by Marianne Schmidt Director, IEEE Member Services

2 Member Services is... an information source for our membersan information source for our members a channel for the growth of the organizationa channel for the growth of the organization

3 An information source for our members through... Knowledge sharing of IEEE Products, Services & Offerings Annual RenewalAnnual Renewal IEEE & Society MembershipsIEEE & Society Memberships PublicationsPublications IEEE Job SiteIEEE Job Site IEEE-USA Salary SurveyIEEE-USA Salary Survey Ask-IEEE ShopIEEE IEEE alias Xplore Web Account Member Digital Library

4 An information source for our members through... New Member Welcome Outreach Launched: 2Q04 Goal: Welcome individuals to the IEEE, share information about member benefits, Volunteer Opportunities, Networking Scope: R1-7, Conducted Quarterly, Telephone contact 2004 – 21,531, 2005 projection – 35,000

5 New Member Welcome Outreach The members reaction... Impressed that the IEEE cares enough to callImpressed that the IEEE cares enough to call Happy to be a memberHappy to be a member Thankful for the callThankful for the call Hesitant at first.. Then thankful for the callHesitant at first.. Then thankful for the call

6 A channel for the growth of the organization by... Reaching Out To Lapsed Members~ Higher Grade by segmentationHigher Grade by segmentation –01-04 Contacted 57,264, Recovered 10,027, 12.5% Member Digital Library - cancelled membership or subscriptionMember Digital Library - cancelled membership or subscription FAP – with current Insurance PoliciesFAP – with current Insurance Policies

7 Outreach Projects allows us to... Recover lapsed members & welcome new membersRecover lapsed members & welcome new members Promote higher grade membershipPromote higher grade membership Introduce new and enhanced member benefitsIntroduce new and enhanced member benefits Keep Member Data AccurateKeep Member Data Accurate Stops service when the member is not longer eligible or activeStops service when the member is not longer eligible or active Seek member feedbackSeek member feedback Create an inviting, friendly dialogue and build trust and openness with our members... personal touchCreate an inviting, friendly dialogue and build trust and openness with our members... personal touch

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9 IEEE Member Services Outreach Projects Past Outreaches Pre-Terminator -Senior & Fellow Members Volunteer Hot List Mailing Outreach Life Member Engineering Tomorrow Society Telemarketing Recent Graduates New Outreaches for 2005 Partial Application Affiliate to Member

10 We monitor and measure the success of current outreaches and determine the direction for future outreaches by... Member Reaction/CommentsMember Reaction/Comments Revenue GeneratedRevenue Generated Memberships RecoveredMemberships Recovered Benchmarking with Sister Societies & like organizationsBenchmarking with Sister Societies & like organizations ASCEAiChe ASMEASAE ASQ CESSE

11 Thank you ~Questions?


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