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June7, 2004 Standards on Broadband over Power Lines 1 HomePlug Alliance and BPL Standardization IEEE, June 7 th, 2004 Brian Wenger EarthLink and HomePlug.

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Presentation on theme: "June7, 2004 Standards on Broadband over Power Lines 1 HomePlug Alliance and BPL Standardization IEEE, June 7 th, 2004 Brian Wenger EarthLink and HomePlug."— Presentation transcript:

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2 June7, 2004 Standards on Broadband over Power Lines 1 HomePlug Alliance and BPL Standardization IEEE, June 7 th, 2004 Brian Wenger EarthLink and HomePlug Alliance BoD Member Oleg Logvinov Arkados (OTCBB:CDKN) and HomePlug Alliance President

3 June7, 2004 Standards on Broadband over Power Lines 2 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

4 EarthLink – A focused Internet service provider Delivering the best quality, user oriented experience on the Internet 5+ million total subscribers Roughly 1 million broadband Roughly 4 million narrowband 3June 7, 2004 Standards on Broadband over Power Lines

5 Providing Full Suite of Services Value Narrowband Premium Narrowband Wireless Broadband PeoplePC Online Unlimited Blackberry PDAs Converged Devices WiFi Wireless Cards aDSL sDSL Cable Satellite Wholesale 4June 7, 2004 Standards on Broadband over Power Lines

6 4 In Mill Dial and Broadband Subscribers June 7, 2004 Standards on Broadband over Power Lines

7 Significant Product Enhancements 6June 7, 2004 Standards on Broadband over Power Lines

8 Customer Satisfaction Index Scores = Statistically ABOVE Highlighted Provider at 95% Confidence Level. = Statistically BELOW Highlighted Provider at 95% Confidence Level. Narrowband SegmentBroadband Segment Source: JD Powers & Associates, 2003 Residential ISP Survey 7 June 7, 2004 Standards on Broadband over Power Lines

9 Expanding Distribution 9June 7, 2004 Standards on Broadband over Power Lines

10 Standards make up the Internet EarthLink and other ISPs would not exist if not for standards TCP/IP and family (http, ftp, smtp, etc.) 14.4, 28.8, 56K modems … all v.XX standards from the ITU. Standards allowed the Internet to flourish. Standards allowed rapid and streamlined growth of the Internet. 11June 7, 2004 Standards on Broadband over Power Lines

11 Lack of Standards in Broadband DSL still not completely streamlined Inherently difficult to streamline, but lack of standards has played a part User can still not fully self provision a DSL line Cable is a closed arena DOCSIS exists, but was designed (and implemented) with closed system in mind. User can still not self provision, due mostly to implementation choices. Result: Consumer pays higher prices and has to wait longer for service = slower adoption 12June 7, 2004 Standards on Broadband over Power Lines

12 BPL: The Promise and the Peril The Promise: Power lines are everywhere No new wires for in-home networking Last mile, first mile and every mile in between Electricity reaches areas of the world where phone lines dont. The Peril: No BPL standards domestically HomePlug v1.0 doesnt natively support BPL Until very recently, no standards effort underway to bridge both Home PLC and BPL … … yet bridging the two maximizes adoption of both and minimizes the cost. 14June 7, 2004 Standards on Broadband over Power Lines

13 June7, 2004 Standards on Broadband over Power Lines 12 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

14 June7, 2004 Standards on Broadband over Power Lines 13 HomePlug Charter HomePlug Powerline Alliance, Inc. is a non- profit corporation formed to provide a forum for the creation of an open standard and specification for home powerline networking products and services and to accelerate the demand for products based on these standards worldwide through the sponsorship of market and user education programs

15 June7, 2004 Standards on Broadband over Power Lines 14 HomePlug Overview Nearly 50 Member Companies Officers: Chairman: Pete Griffin (Radio Shack) President: Oleg Logvinov (Arkados) Treasurer: Christian Joly (Intellon) Secretary: Jorge Blasco Claret (DS2) SPONSOR MEMBERS

16 June7, 2004 Standards on Broadband over Power Lines 15 HomePlug Overview Corporate Board of Directors Arkados: Oleg Logvinov Cogency: Colin Martin Comcast: Mark Francisco Conexant:Peter Kempf DS2: Jorge Blasco Claret Earthlink: Brian Wenger Intellon: Christian Joly Panasonic: Toshihiro Koga Radio Shack: Peter Griffin Sharp: Carl Mansfield Each BoD-member company supplies an alternate board representative SPONSOR MEMBERS

17 June7, 2004 Standards on Broadband over Power Lines 16 Working Structure Technical working group: Specification working group Compliance working group Regulatory working groups Marketing working group: Membership working group Events working group Collateral working group Web working group Other working groups are created by the BoD as the need arises

18 June7, 2004 Standards on Broadband over Power Lines 17 HomePlug Media Coverage

19 June7, 2004 Standards on Broadband over Power Lines 18 HomePlug Overview Founded March 2000 by 13 industry-leading companies Developed Market Requirements Document (MRD) Identified and invited candidates to participate in technology selection, spring 2000 lab testing field testing design analysis Baseline technology (version 0.01) released in May 2000 Formal specification released June 2001 Developed MRD for HomePlug AV Feb 2003 Released RFP for HomePlug AV May 2003 Currently in final stages of AV selection process SPONSOR MEMBERS

20 June7, 2004 Standards on Broadband over Power Lines 19 HomePlug Spec Process Define MRD (Marketing Reqs Document) Distribute RFP to technology proponents Evaluate proposals Select technology Internal draft spec release Spec released Products available HomePlug AV HomePlug v1.0

21 June7, 2004 Standards on Broadband over Power Lines 20 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

22 June7, 2004 Standards on Broadband over Power Lines 21 HomePlug 1.0 Market Requirements File Transfer At least 5Mbps in the majority of connections Better than 1.5Mbps in 97% connections VoIP Sustain 4 VoIP connections during one file transfer session with very low PER Streaming Media 3 simultaneous 250kpbs media streams

23 June7, 2004 Standards on Broadband over Power Lines 22 HomePlug Products HomePlug 1.0 products are shipping throughout North America, Europe, and Asia. Hundreds of thousands of products are already in use. Certified Products Routers, Bridges, Adapters Wireless Access Points Audio Endpoints and Speakers VoIP Phones Security Cameras 14 Mbps Throughput Easy integration with all manufacturers compliant with HomePlug bit DES encryption for superior security and privacy LAN connectivity at every power outlet

24 June7, 2004 Standards on Broadband over Power Lines 23 HomePlug 1.0 Field Validation An unprecedented 500 home field trial 11 States and Two Provinces Undeniable technology validation

25 June7, 2004 Standards on Broadband over Power Lines 24 HomePlug networking is the only globally recognized standard for high- speed powerline networking.

26 June7, 2004 Standards on Broadband over Power Lines 25 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

27 June7, 2004 Standards on Broadband over Power Lines 26 HomePlug AV is built from the ground up to support entertainment applications, such as HDTV & home theater.

28 June7, 2004 Standards on Broadband over Power Lines 27 CES 2004: Focus on AV Applications

29 June7, 2004 Standards on Broadband over Power Lines 28 Objectives of HomePlug AV Provide support of entertainment applications such as HDTV and Home Theatre Provide a convenient way to distribute HDTV throughout the home without new wires To provide this capability at a cost that is competitive with or better than any competing technology

30 June7, 2004 Standards on Broadband over Power Lines 29 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

31 June7, 2004 Standards on Broadband over Power Lines 30 Where HomePlug Has Been … HomePlug HomePlug Alliance formed & v1.0 spec published Supports 14 Mbps Designed for in-home networking HomePlug AV process began For the most part, HomePlug and BPL (Access) efforts evolved independently.

32 June7, 2004 Standards on Broadband over Power Lines 31 Yesterday Most BPL Solutions HomePlug v1.0 The Internet

33 June7, 2004 Standards on Broadband over Power Lines 32 A Unique Opportunity HomePlug is a global standard for powerline networking NetworkingBPL

34 June7, 2004 Standards on Broadband over Power Lines 33 A Unique Opportunity HomePlug Alliance is a natural place for the future powerline standards Harmonized Portfolio of Specifications

35 June7, 2004 Standards on Broadband over Power Lines 34 Where We Are Today … HomePlug v1.0 now in hundreds of thousands of devices worldwide, with market growing HomePlug AV process underway with specification stage drawing near Provisions in AV for BPL co-existence HomePlug BPL Task Force formed Key Objective: Compatibility with AV and v1.0. Open invitation for utility, operator & ISP involvement

36 June7, 2004 Standards on Broadband over Power Lines 35 The Vision (HomePlug BPL, AV and v1.0) HomePlug BPL HomePlug AV and v1.0 HomePlug AV and v1.0 The Internet

37 June7, 2004 Standards on Broadband over Power Lines 36 Contents An ISPs perspective on standards HomePlug Alliance Background HomePlug 1.0 HomePlug AV A unique opportunity New HomePlug BPL effort launched

38 June7, 2004 Standards on Broadband over Power Lines 37 Existing HomePlug BPL Task Force team Arkados Conexant Current DS2 EarthLink Intellon RadioShack Sharp

39 June7, 2004 Standards on Broadband over Power Lines 38 HomePlug BPL Process Define MRD Distribute RFP to technology proponents Evaluate proposals Select BPL technology Internal draft spec release Spec released Products available HomePlug BPL

40 June7, 2004 Standards on Broadband over Power Lines 39 If you have an interest in participating in the MRD process (whether a HomePlug member or not), please see or contact us. Thank You! Brian Wenger EarthLink and HomePlug BPL representative Oleg Logvinov Arkados and HomePlug BPL representative


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