1. Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

2. Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Mesa redonda: ¿Quién mirará qué? Las claves de la nueva era audiovisual

3. Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media

4. Knowing Your Audience Understanding Audience is the Key to Unlocking User Behavior Internal Research - Web Analytics - Conexión Cultural - Segmentation Study External Research/Trends - Industry Trend - Marketing Trends - New Technology

5. Top Trends  TV/Web Evolution - TV to Web and Web to TV Drivers  Customization - Infotainment, allows for 360 ° with TV  Behavioral Targeting

6. Multi-Screen Opportunities Consumers are not just watching television anymore.  Need to capture the users attention by creating content for multiple platforms. - Short form (ideal for mobile and web) - Full length Shows Online (streaming and EST)

7. Addendum

8. 8 El Confesionario

9. 9 Novela Interactiva

10. 10 iTunes

11. 11 Latin Billboards 2007

12. 12 Miss Universo 2007

13. Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma