2 Environmental Scanning Means Key parts of environmental scan: TimingRelationshipsResourcesGATHERING AND ANALYZING : EVENTSTRENDSRELATONSHIPSRESOURCES
3 CONNECTING TO THE REALITY OF THE WORLD AROUND YOU! EXTERNALINTERNALHave to measure both influences on whether to move forward are to stop
4 MONITORING the Power Base Do you or your organization have recognition in the legislature?Which party dominates the legislative branch?Who typically advocates for nursing issues?Who is on the licensure committees?Will the Governor sign if a favorable bill is passed by the legislature?Democratic: does it help or hurt APN policy?Election year: legislators do not want to vote on tough issues, and especially not take a vote between doctors and nurses.Economic trends: do APNs really provide care at a reduced cost? Are physicians and hospitals abiding by the law?ID with legislature? Do you know? Why not? Been to the capitol to spend a day?
5 RELATIONSHIPS NURSING ORGANZATIONS WITHIN THE STATE PHYSICIAN GROUPS EMPLOYERSCOALITION GROUPSCONSUMERSHOSPITAL ORGANIZATIONSJust read
6 RELEVANCY IOM REPORT CONSUMERS MEDIA COMPETING NURSING POLICY PROPOSALSPUBLIC AWARENESS (RETAIL CLINICS)Competing policy: budget…election…med malMedia: any media coverage about APNs?.Is there a growing need for APNs?HEALTH CARE REFORMWHAT’S HAPPENING IN YOUR STATE?
7 Determine Method of Communication Develop the Advocacy Habit Know What You WantDo the ResearchDevelop the MessageDetermine Method of CommunicationDevelop the Advocacy Habit
9 The Message Grassroots Wins…ALWAYS! Educate The Ask Message DevelopmentThe MessageGrassroots Wins…ALWAYS!
10 Putting it all together Grassroots wins…ALWAYS!
11 I would like to discuss…in your district. I am a constituent Know your interest in…I would like to discuss…in your district.I am a constituentThis is important to me because…I would like you to…This (issue) will benefit…Closing statement