1. Russia Partnership Meeting Moscow, 28 Sep 2009

2. Agenda Alison Coutts, Deputy Director. BC Russia today and its activities in education. Natalya Ravdina, Senior P&P Manager. Education UK Russia news Bologna Process update Changes in attitudes towards education abroad – current trends. Interests and expectations of potential students Promotional opportunities and events in 09/10

3. New team Valentina Orlova Tatiana Shashkova Natalya Ravdina Education UK Russia news

4. 103 agencies 12 regions Moscow - 59 Nizhny Novgorod - 5 Novosibirsk -1 Omsk -1 Perm -1 Rostov on Don – 4 Perm – 1 St.Peterburg – 8 Samara – 3 Vladivostok – 1 Voronezh – 1 Ekaterinburg - 1 Educational Agents

5. Agents database

6. Partnership website update

7. Partnership website Economic overview National report on Bologna Process Visa and Immigration Competitors

8. Local education providers and media (Interactive Map)

9. Bologna Process 2006 - Monitoring of Russian HEIs participation in the Bologna process* (101 HEIs across Russia, 413 respondents) Participation of HEI in Bologna process European Credit Transfer and Accumulation System (ECTS) credits system awareness Areas of interest for HEI's administration, students and teachers CIRKON research centre

10. Participation of HEI in Bologna process HEI is an active participant of Bologna process - 29% HEI is participating yet not actively - 31% of respondents HEI is not involved in Bologna process at all - 33% Fairly informed on the move towards two-level system of education - 73%

11. European Credit Transfer and Accumulation System (ECTS) credits system awareness: Aware of its existence - 50% Not aware of it at all - 47%

12. Areas of interest for HEI's administration, students and teachers HEI Administration + rise in the quality of education the development of and new methodologies -joint international exchange programmes -Students -+ joint international exchange programmes -- switching to ECTS credits system -Tutors -- all Bologna process implementations

13. External assessment of Russian HEIs participation in the Bologna process, 2008* 3 leading HEIs, 783 students, 75 professors Aware of the new two-tier system– 93% Student enrollment in BSc/BA or MSc/MA programmes 95% of students in Higher School of Economics; 34% of students in St. Petersburg State Polytechnic University; 29% of students in South Urals State University ; Higher School of Economics

14. Diploma acknowledgement by employers BSc/BA diploma is good enough for employers - 2% MSc/MA diploma is preferable for employers - 48% Specialist diploma is the best option - 39% Students involvement in the process Lack of seminars, discussions, guide-books on the new two-level system

15. Researchers conclusions Keep students more informed on Bologna process purposes, terms, methodology; Receive regular feedback from students and actively involve them into HEI policy-making; Inform students on their options in terms of student mobility.

16. Changes in attitudes towards education abroad – current trends* Sample size: 290 parents of children aged 3 to 16 who visited one of Begin Group fairs Survey technique: phone interview 47.1% survey participants had a short-list of programmes by the time of a survey 52.9% were choosing among a wide range of programmes. Vast majority of survey participants plan to start their studies in next 2 years (2009 – 40.3%, 2010 – 31.2%). *Begin Group

17. Respondents demands* Foreign language programmes / summer schools *Survey participants could choose multiple answers Independent schools, primary stage Independent schools, middle stage Independent schools, university preparation stage / foundation

18. Respondents demands - in ascending order Foreign language programmes / summer schools – 55,9 Independent schools, primary stage – 17,4% Independent schools, middle stage – 29,1% Independent schools, university preparation stage / foundation – 45,3%

19. Preferred Countries/Competitors United Kingdom 78.3% United States of America15.7% France12.2% Germany10.6% Switzerland8.7% Canada5.2% Malta2.6% Other5.1% *Survey participants could choose multiple answers

20. Competitors Why USA? MBA programmes Cheaper than ones in Europe State or private funded exchange programmes Work and travel programmes Why France? Relatively low cost of education Same tuition fees for French and Russian students Why Germany? An attractive destination of almost free education Student loans

21. Changes in Income

22. Average income per capita* *Federal State Statistics Service

23. Income forecast

24. Changes in education plans

25. Changes in education plans (2) Demand for short-term programmes - 30% lower Looking for less expensive programme or less expensive institution – about 50% Demand for long-term programes – about the same

26. Expectations on Schools Fees and Financial Aid Policy Fee cuts – 43,3% Deferred payment option in case of temporary unemployment or significant income decrease – 23,3% Covering extra services and offering more services for free – 20% No expectations on changes in fee policy – 33,3%

27. Needs and demands of potential students September 2009 – EducationUK web-survey What study programmes are you interested in? Whose recommendations would be helpful? What is likely to influence your decision to study in the UK? What events would you attend?

28. What programmes are you interested in?

29. Whose recommendations would be helpful?

30. What is likely to influence your decision to study in the UK?

31. What events would you attend?

32. What can British Council do? Set up a schedule of presentations for the coming year Invite academic staff with talks and masterclasses

33. What can British Council do? Help to establish new partnerships with Russian universities and colleges Promote online events / Promote events online

34. Online presence of the British Council (and Education UK) Expansion to social neworking platforms

35. StudyAbroad.ru 5ballov.ru Adelanta.info Career.ru Za rubezhom (Abroad) http://zarubej.com/http://zarubej.com/ Careerforum.ru Online presence of Education UK (and the British Council)

36. Web statistics April Page views: 58,410 Visitors: 14,882 May Page views: 56,713 Visitors: 14,231 June Page views: 63,062 Visitors: 15,264 July Page views: 67,855 Visitors: 17,147 August Page views: 92,280 Visitors: 26,459 In FY 09/10 number of visitors increased by almost 80% In FY 09/10 page views increased by 60% September Monthly statistics is 163% over regional averages

37. Events in Russia 2009-2010 17 th International education fair Study worldwide Kazan – 11 February 2010 Moscow - 13 February 2010 Saint Petersburg - 14 February 2010 Interuniversity Centre for International Educational Programmes (ICIEP), http://www.iciep.ru/http://www.iciep.ru/ Moscow international fair Education and Career XXI Moscow – 12-14 Nov, http://www.msk.znanie.info/http://www.msk.znanie.info/ Saint-Petersburg Educational forum SPb - 20-21 Nov, http://www.spb.znanie.info/http://www.spb.znanie.info/

38. Begin Group Events (www.begin.ru) Economic and Business Education Fair Moscow, February, 2010 (Date TBC). St. Petersburg, February, 2010 (Date TBC). Higher Education for Your Children Fair Moscow, April, 2010 (Date TBC). St. Petersburg, April, 2010 (Date TBC). Postgraduate Education Fair Moscow, April, 2010 (Date TBC). St. Petersburg, April, 2010

39. Begin Group Events (www.begin.ru) Best Independent Schools Fair Moscow, November 14, 2009, March 27, 2010 St. Petersburg, November 15, 2009, March 28, 2010. Moscow,. St. Petersburg, March 28, 2010. Executive MBA and Executive Education Fair Moscow, October 7, 2009, March, 2010 St. Petersburg, October 10, 2009. March, 2010.

40. Thank you! EduUK Russia Team: Natalya Ravdina, Senior Projects and Partnerships Manager Tatiana Shashkova, Projects and Partnerships Manager Valentina Orlova, Project Coordinator