Presentation is loading. Please wait.

Presentation is loading. Please wait.

Tel:(972)3-510-1768 -1- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman.

Similar presentations


Presentation on theme: "Tel:(972)3-510-1768 -1- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman."— Presentation transcript:

1 Alex@coman.orgAlex@coman.org Tel:(972)3-510-1768 -1- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman The ARENA Genome: Harmonic Strategic Planning Arena Layers: Corporate, Business Function- Define Hierarchy Refinement Stages: Arena, Focus, Action Create Strategy FOCUSFOCUS Business Focus Corporate Layer: Portfolio Businesses Maximize Value Function Layer: Process, Project and Product Agile value drive Business Layer: Positioning Products by Market Strategy Filter Criteria Prioritize attention Manage Control span

2 Alex@coman.orgAlex@coman.org Tel:(972)3-510-1768 -2- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman Business Focus Proportions: Market: Varied vs. Commodity vs. Emerging Market: Concentration Firm: Focused vs. Diversified Varied $D Mass Niche Emerging $D Mass Niche Barco HDTV Commodity $D Mass Oil Niche Focused $D MassBMW Niche Diversified $D Mass Chevrolet/ Pontiac Buick Oldsmobile Niche Chevette Cadillac Corvette

3 Alex@coman.orgAlex@coman.org Tel:(972)3-510-1768 -3- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman Business Focus/ Action Piechs brand strategy tree Spread $D Mass VW Audi Niche Seat, Ŝkoda Bentley, Bugatti Lamborghini The traditional buyer who wants quality starts out with entry-level Skoda, graduates to VW, and ends with Bugatti. The performance-minded driver, begins with Seat, moves up to Audi, ultimately reaches Bentley and Lamborghini.

4 Alex@coman.orgAlex@coman.org Tel:(972)3-510-1768 -4- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman Business Action: Market Vectors Emerging/ Varied / Commodity Action: Lifecycle and Reversal. Varied $D Mass Niche Emerging $D Mass Niche Commodity $D Mass Niche Variation Commoditization Commodity$: ValueD 199775%25% Value Brands 25% Higher Commodity $: ValueD 198897% 3% Varied $:Value25% { "@context": "http://schema.org", "@type": "ImageObject", "contentUrl": "http://images.slideplayer.com/2/701232/slides/slide_4.jpg", "name": "Alex@coman.orgAlex@coman.org Tel:(972)3-510-1768 -4- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman Business Action: Market Vectors Emerging/ Varied / Commodity Action: Lifecycle and Reversal.", "description": "Varied $D Mass Niche Emerging $D Mass Niche Commodity $D Mass Niche Variation Commoditization Commodity$: ValueD 199775%25% Value Brands 25% Higher Commodity $: ValueD 198897% 3% Varied $:Value25%


Download ppt "Tel:(972)3-510-1768 -1- Fax:(972)3-516-8960www.coman.org ARENAwww.coman.org Management-Of-Technology Copyright 2001 Alex Coman."

Similar presentations


Ads by Google