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Id 2 - information development & design www.id2net.com id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player.

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Presentation on theme: "Id 2 - information development & design www.id2net.com id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player."— Presentation transcript:

1 id 2 - information development & design www.id2net.com id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player

2 Seattle: February, 2004 BYTEING BACK! Agenda Intro & Overview: Purposes Terms & acronyms Setting Goals Whats in it for ME? 15 minutes The Basics: Why websites matter Location & support Define yourself Generating traffic Search engines Online exposure Print exposure 30 minutes Advanced Topics: Potential applications Software & tools Required hardware 15 minutes Budgeting Tips and Outsourcing 10 minutes Summary & Resources 8 minutes Questions & Comments 12 minutes

3 Seattle: February, 2004 BYTEING BACK! Introduction At minimum, a good website will: Convey professionalism Improve communication Increase efficiency A bad website will: Make a terrible first impression Cast doubt on your integrity and professionalism Chase away prospective members, resulting in lost revenue

4 Seattle: February, 2004 BYTEING BACK! Terms & Acronyms Tech-speak used in this presentation: URL – A friendly address, the name under which users can find you on the web HTML – HyperText Markup Language, the primary language of the WWW PDF – Portable Document Format, used to exactly reproduce printed materials for digital distribution Gif and JPEG – Web-ready image formats XML – eXtensible Markup Language Netiquette – Accepted, polite forms of behavior when using the net Spambot – A program that trawls the Internet in search of email addresses Google – A popular tool for finding information on the web, the Google name is now synonymous with Search

5 Seattle: February, 2004 BYTEING BACK! RESEARCHER S EMPLOYERS PUBLIC ADVISORS PARENTS PHILAN- THROPISTS ADMIN ALUMNI STUDENTS Set goals! Your website should: Make a professional impression Reduce staff time on repetitive tasks & unnecessary calls Address ongoing challenges Save money, save time Address varied audiences Expand on current capabilities Overview

6 Seattle: February, 2004 BYTEING BACK! Whats in it for ME? This brainstorming activity will generate ideas for utilizing web resources to address: Member recruitment Adviser recruitment & retention Officer/admin training Chapter effectiveness & management Institutional support Public relations Finance Membership acceptance Membership retention

7 Seattle: February, 2004 BYTEING BACK! The Basics: Websites Matter! First Impressions Professionalism: Image counts as much on the web as it does in person and on paper Credibility: Help parents to differentiate between legitimate ACHS organizations and the non- certifiable profiteers Money Well Spent Spend to save: Money spent on an attractive, useful, and effective website can be spent incrementally and recouped gradually in savings on staff time, supplies, lost prospects, etc.

8 Seattle: February, 2004 BYTEING BACK! The Basics: Location & Support Use your own URL Adds professional legitimacy, builds brand Differentiates between national & chapter sites Its CHEAP! Use reliable server & hosting space Good commercial sites start around $30/month Your schools tech person may be able to assist you in having your domain name redirected to the Universitys server space at no charge

9 Seattle: February, 2004 BYTEING BACK! The Basics: Define Yourself Usability & usability testing Basics of good layout and design Items you MUST include in your website to be considered credible Natl Officers, Headquarters Staff Natl Office mailing, telephone, fax, e-mail Criteria for membership Benefits of membership Membership fee Bylaws Chapter charter policies and procedures Buckets! Exercise (if time)

10 Seattle: February, 2004 BYTEING BACK! Buckets! Potential bucket labels: About UsMembership Info Chapter InfoResources ServicesNews Potential subcategories: MerchandiseChapter list RenewalsContact Us AnnouncementsWhy join us? BylawsMeetings ReportsActivities NewsletterHandbook FormsDiscussion Group Contact InfoBenefits Member CriteriaAwards Donations…etcetera

11 Seattle: February, 2004 BYTEING BACK! The Basics: Generate Traffic The easiest, least expensive way to increase website visibility is to ensure that your web address features prominently on everything you distribute. It should be printed on your: StationaryBusiness cards BrochuresPeriodicals, handbooks, etc. Memo pads... even membership certificates! Other ways to generate website traffic involve: Search Engines Online exposure Advertising

12 Seattle: February, 2004 BYTEING BACK! Advanced Topics: The Potential Online Fundraising ePublishing & Newsletters Online Mentoring Interactivity/Creating Community Online Surveys and feedback forms Job Target eCommerce: Shopping carts & credit cards

13 Seattle: February, 2004 BYTEING BACK! Advanced Topics: Tools & Goodies Software: HTML and Beyond Administration & maintenance Databases and forms Group communication tools: Email lists Listservs Discussion groups Usenet blogs Instant Messaging (IM) Security

14 Seattle: February, 2004 BYTEING BACK! Budgeting Tips and Outsourcing In-house development vs. Outsourcing DIY-ers Interns, beginners, & trade agreements Outsourcing, professional assistance, and RFPs (Requests For Proposals)

15 Seattle: February, 2004 BYTEING BACK! Summary Bottom Line: You should have a website It should present a professional image Your web info should be as easy to find as your street address and phone number Set goals: Know what you want the site to accomplish Prioritize immediate and future technology needs Your site should evolve and grow over time - plan your direction to maximize benefits Investing in appropriate technologies and tools will allow you to provide more services and more value to your members while you save money & time

16 Seattle: February, 2004 BYTEING BACK! Resources Additional technology information training, geared specifically to non- profit organizations, is available from http://www.nten.org N-TEN also has a 3 day conference coming up that explores these issues in depth Links to additional resources have been compiled at www.id2net.com, and have been included on our complimentary mini-CDs

17 Seattle: February, 2004 BYTEING BACK! Q&A Live questions will be taken now Feel free to approach me if you have questions after the session Questions you think of later can be directed to id2net.com/contact.html


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