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Id 2 - information development & design www.id2net.com id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player.

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Presentation on theme: "Id 2 - information development & design www.id2net.com id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player."— Presentation transcript:

1 id 2 - information development & design id2net.com/contact.html Byteing Back: Turning your Web Site into a Team Player

2 Seattle: February, 2004 BYTEING BACK! Agenda Intro & Overview: Purposes Terms & acronyms Setting Goals Whats in it for ME? 15 minutes The Basics: Why websites matter Location & support Define yourself Generating traffic Search engines Online exposure Print exposure 30 minutes Advanced Topics: Potential applications Software & tools Required hardware 15 minutes Budgeting Tips and Outsourcing 10 minutes Summary & Resources 8 minutes Questions & Comments 12 minutes

3 Seattle: February, 2004 BYTEING BACK! Introduction At minimum, a good website will: Convey professionalism Improve communication Increase efficiency A bad website will: Make a terrible first impression Cast doubt on your integrity and professionalism Chase away prospective members, resulting in lost revenue

4 Seattle: February, 2004 BYTEING BACK! Terms & Acronyms Tech-speak used in this presentation: URL – A friendly address, the name under which users can find you on the web HTML – HyperText Markup Language, the primary language of the WWW PDF – Portable Document Format, used to exactly reproduce printed materials for digital distribution Gif and JPEG – Web-ready image formats XML – eXtensible Markup Language Netiquette – Accepted, polite forms of behavior when using the net Spambot – A program that trawls the Internet in search of addresses Google – A popular tool for finding information on the web, the Google name is now synonymous with Search

5 Seattle: February, 2004 BYTEING BACK! RESEARCHER S EMPLOYERS PUBLIC ADVISORS PARENTS PHILAN- THROPISTS ADMIN ALUMNI STUDENTS Set goals! Your website should: Make a professional impression Reduce staff time on repetitive tasks & unnecessary calls Address ongoing challenges Save money, save time Address varied audiences Expand on current capabilities Overview

6 Seattle: February, 2004 BYTEING BACK! Whats in it for ME? This brainstorming activity will generate ideas for utilizing web resources to address: Member recruitment Adviser recruitment & retention Officer/admin training Chapter effectiveness & management Institutional support Public relations Finance Membership acceptance Membership retention

7 Seattle: February, 2004 BYTEING BACK! The Basics: Websites Matter! First Impressions Professionalism: Image counts as much on the web as it does in person and on paper Credibility: Help parents to differentiate between legitimate ACHS organizations and the non- certifiable profiteers Money Well Spent Spend to save: Money spent on an attractive, useful, and effective website can be spent incrementally and recouped gradually in savings on staff time, supplies, lost prospects, etc.

8 Seattle: February, 2004 BYTEING BACK! The Basics: Location & Support Use your own URL Adds professional legitimacy, builds brand Differentiates between national & chapter sites Its CHEAP! Use reliable server & hosting space Good commercial sites start around $30/month Your schools tech person may be able to assist you in having your domain name redirected to the Universitys server space at no charge

9 Seattle: February, 2004 BYTEING BACK! The Basics: Define Yourself Usability & usability testing Basics of good layout and design Items you MUST include in your website to be considered credible Natl Officers, Headquarters Staff Natl Office mailing, telephone, fax, Criteria for membership Benefits of membership Membership fee Bylaws Chapter charter policies and procedures Buckets! Exercise (if time)

10 Seattle: February, 2004 BYTEING BACK! Buckets! Potential bucket labels: About UsMembership Info Chapter InfoResources ServicesNews Potential subcategories: MerchandiseChapter list RenewalsContact Us AnnouncementsWhy join us? BylawsMeetings ReportsActivities NewsletterHandbook FormsDiscussion Group Contact InfoBenefits Member CriteriaAwards Donations…etcetera

11 Seattle: February, 2004 BYTEING BACK! The Basics: Generate Traffic The easiest, least expensive way to increase website visibility is to ensure that your web address features prominently on everything you distribute. It should be printed on your: StationaryBusiness cards BrochuresPeriodicals, handbooks, etc. Memo pads... even membership certificates! Other ways to generate website traffic involve: Search Engines Online exposure Advertising

12 Seattle: February, 2004 BYTEING BACK! Advanced Topics: The Potential Online Fundraising ePublishing & Newsletters Online Mentoring Interactivity/Creating Community Online Surveys and feedback forms Job Target eCommerce: Shopping carts & credit cards

13 Seattle: February, 2004 BYTEING BACK! Advanced Topics: Tools & Goodies Software: HTML and Beyond Administration & maintenance Databases and forms Group communication tools: lists Listservs Discussion groups Usenet blogs Instant Messaging (IM) Security

14 Seattle: February, 2004 BYTEING BACK! Budgeting Tips and Outsourcing In-house development vs. Outsourcing DIY-ers Interns, beginners, & trade agreements Outsourcing, professional assistance, and RFPs (Requests For Proposals)

15 Seattle: February, 2004 BYTEING BACK! Summary Bottom Line: You should have a website It should present a professional image Your web info should be as easy to find as your street address and phone number Set goals: Know what you want the site to accomplish Prioritize immediate and future technology needs Your site should evolve and grow over time - plan your direction to maximize benefits Investing in appropriate technologies and tools will allow you to provide more services and more value to your members while you save money & time

16 Seattle: February, 2004 BYTEING BACK! Resources Additional technology information training, geared specifically to non- profit organizations, is available from N-TEN also has a 3 day conference coming up that explores these issues in depth Links to additional resources have been compiled at and have been included on our complimentary mini-CDs

17 Seattle: February, 2004 BYTEING BACK! Q&A Live questions will be taken now Feel free to approach me if you have questions after the session Questions you think of later can be directed to id2net.com/contact.html


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