1. Italian LL Paris – July 8 th, 2015 Fabio Cartolano

2. Lean Secure and Reliable Logistic Connectivity for SMEs Easy to adopt Easy to use Affordable Reliable LL Ambition and Solution 2 to endorse information exchange and collaboration between stakeholders to improve efficiency of operations to improve the supply chain integration Goal: deliver a web-based transport market place where SMEs can offer their transport services to potential customers engaging new business opportunities. Ambition:

3. Lean Secure and Reliable Logistic Connectivity for SMEs Overview of IT penetration in SMEs SMEs in Bologna Freight Village have very fragmented operations, with manual and unstandardized procedures: This consumes a lot of time and have negative impact in business development strategies. 3 Living Lab Solution Software adoption in Interporto SMEs Adoption rate Warehouse Management System About 15% Fleet managementAbout 25%

4. Lean Secure and Reliable Logistic Connectivity for SMEs The main expectations of LSPs and FFs were to generate new business through adoption of an electronic logistics marketplace enabling facilitation and internationalisation of operations. SinergiBO marketplace The SinergiBO marketplace simplifies acquisition of new business being: node oriented with high penetration of local market 4 Living Lab Solution

5. Lean Secure and Reliable Logistic Connectivity for SMEs For LSPs and FF Improve efficiency Create new business opportunities For LSCc Reduce transport costs Reorganize their supply chain For Interporto Improve attractiveness Increase transport volumes 5 Living Lab Solution - Benefits

6. Lean Secure and Reliable Logistic Connectivity for SMEs Industry perspective – Adoption challenge 6 Stimulating adoption & Interaction with users: Workshops & B2B meetings with local stakeholders Exhibitions/events Online marketing Brochure IT developers LSCs LSPs FFs

7. Lean Secure and Reliable Logistic Connectivity for SMEs SinergiBO placement 7 Warehouse (storage) Yard (handling) Hub (network) Transport User (shipment) Warehouse (storage) Yard (handling) Hub (network) Warehouse (storage) Yard (handling) Hub (network) Transport User (shipment)

8. Lean Secure and Reliable Logistic Connectivity for SMEs Living Lab Achievements 8 Engagement: the marketplace is frequently used also by foreign operators Roles: improved cooperation between nodes and transport operators and among operators themselves Supply chain: local manufacturers are open to understand and use the services as well as re-think their logistics processes

9. Lean Secure and Reliable Logistic Connectivity for SMEs Living Lab KPIs 9 Criteria for LogiCon solutions Indicator Who benefits? Adoption Number of visits/insertion: 80-100 Current subscriptions: 100 LSP FF Improved efficiency Number of transport matches: Sept 14- Feb 15: 10 Feb 15 – May 15: 10 LSP FF Reduced transport costs Reduction of costs: between 10-30% (survey on leg and load factor) LSP Improved customer satisfaction Customer care: about 2 contacts/week Number of recurring users: about 10 LSP FF

10. Lean Secure and Reliable Logistic Connectivity for SMEs Impact of the Living Lab Solution 10 Adoption

11. Lean Secure and Reliable Logistic Connectivity for SMEs Concluding remarks 11 The node (hub) is the ideal candidate to promote and exploit a marketplace to improve cooperation and increase service level, Simple ICT tools are no longer a barrier, Key succsess factors: Promotion of clusters, Improved management of logistics operations, Cost per activity, Fostered adoption rather than increased technical complexity, Face-to-face marketing is required in order to achieve mindshift.

12. Thank You! Fabio Cartolano Consorzio IB Innovation cartolano@ibinnovation.eu