1. ALIBABA IN CANADA

2. Outline Introduction Micro Issues Macro Analysis SWOT Analysis
Conclusion
Work Cited

3. Introduction
Alibaba Group Holding Limited is one of the Chinese e-commerce companies
It is a business-to-business portal that at first connected several Chinese manufacturers with the overseas buyers.
The e-commerce later grew across the world
Gross Domestic Product (GDP) was $ trillion in 2013.
Canada is about 3.8 million square miles.
GDP per capita:$43,100.

5. Micro issues: Product description, product track record
Introduction to the company
Use of Import and Trading Companies.
Reason for entering the foreign Canadian market at this time
Cost–benefit analysis of different entry models for this product (i.e. FDI, licensing, exporting)
Anticipated cultural and political challenges

6. Macro issues
Demographics-immigrants in the country are making up to about one-sixth of the Canada’s total population: to expand the workforce, as well as, domestic markets
Major industries: industries that are prospering in Canada are; Agriculture, Energy- Technology, Services, Manufacturing.
Geography
Economic system: Canada has been ranked the eleventh (nominal) and 14th-largest (PPP) economy
Role of government in the economy
Current political conditions
Current economic conditions: Unemployment rate, Inflation rate

7. The graph below illustrates the inflation rate in Canada in the year 2014
The balance of payment for the year 2013 has been summarized in the graph bellow:

8. Other: SWOT Analysis Strengths
the strong presence of Alibaba Group Holding Limited in international markets.
Weaknesses
strong price war and also the piracy issues.
Threats
The major threat for the firm include economic challenges that are affecting both the home country Chinese and Canadian consumer spending on e-commerce services
Market segmentation
Canadian internet retail landscape is now becoming more and more fragmented with retailers entering the space from both domestic and foreign based
Pricing strategy
It is strategy adopted for quick achievement of high volume of sales while ensuring the deep market penetration for new product in the market.

9. References
Alibaba Group Holding Limited. (2014). Market Line, a Data monitor business.
Audet, K. M., Gagné, R., & Ecole des. (2013). Openness to foreign direct investment and productivity in Canada.
Bank of Canada. (2013). Bank of Canada banking and financial statistics: Canada. Ottawa: Bank of Canada.
Canada. (2011). Free trade and business persons visiting Canada. Hull, Quebec: Employment and Immigration Canada.
Day, J., Lange, R. H., & Banque du Canada. (2014). the structure of interest rates in Canada: Information content about medium-term inflation. Ottawa: Bank of Canada.
Hübner, K. (2011). Europe, Canada and the Comprehensive Economic and Trade Agreement. Hoboken: Taylor & Francis.
McCollum, J. F., & Canada. (2013). Inflation and interest rates in Canada: A study prepared for the Prices and Incomes Commission. Ottawa: Prices and Incomes Commission