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Presentation on theme: "SKILLS FOR EMPLOYABILITY UAE ADVISORY FORUM Marlena Topple."— Presentation transcript:


2 Introduction Overview of my presentation: About Prospects What is careers advice and guidance and careers education? Benefits of having a careers guidance UK system for careers advice and guidance Challenges Questions

3 Prospects Largest private provider of careers services in England under contract to British Government Employee owned with 1400 staff in 70 locations Diverse range of services including careers and workforce development with young people and adults, school improvement, school inspection, events management Work throughout the UK with growing profile internationally

4 Career choice Our choices about our career and working life are amongst the most important decisions we will make in our lives Bad choices lead to a waste of human talent, human capital and resources – but this is avoidable Choosing a career that matches the interest, skills and values of a person, significantly increases the chances for success and personal happiness Individual needs high quality unbiased information, and possibly advice and guidance to make informed choices and good decisions

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6 What is careers guidance? There are many terms meaning the same things e.g. vocational guidance, professional orientation, careers counselling Careers guidance comprises a range of services It assists individuals to identify their aptitudes, competencies and interests, to make educational, training and occupational choices throughout their working life Careers guidance can be delivered in schools, VET, universities, for unemployed and employed adults

7 What is careers guidance? Tends to focus on specific questions, issues or decisions Can be provided at any time but it is particularly relevant at key transition points Is usually provided by trained and qualified Careers Advisers Can be provided by teachers, family, community leaders, employers and friends Is free from bias and promotes self determination and equality of access

8 How is careers guidance delivered? Individual or group basis; may be face-to-face or at a distance (e.g. phone and web-based services). Include the provision of career information, assessment and self-assessment tools, individual career guidance interviews, seminars and group sessions, career education programs and work experience programs.

9 What is careers education? Part of the curriculum at school, VET or university A programme that teaches young people the skills, knowledge and understanding to manage their career and make good career decisions Decision making; Opportunity awareness; Transition management; Self awareness (DOTS) Usually taught by teachers, but often with input from others – employers, careers advisers etc Dynamic programme that includes special events – industry days, careers conventions, & suspended time table days

10 Why is careers education important? Complex range of learning opportunities To develop transition skills to cope with the changing world of work Increases self esteem and confidence Challenges stereotypes Adds relevance to learning and motivates Raises achievement and maximises student potential Prevents dropping out

11 Benefits of careers education and guidance Enables individuals to manage and plan their learning and work pathways to fit with their life goals, strengths and interests Assists education and training institutions to have well motivated pupils, students and trainees Assists companies and employers to have well motivated, employable and adaptable staff, contributing to the success of their business

12 Benefits of careers education and guidance Provides policymakers with an important means to achieve a wide range of public policy goals Supports local, regional, national and global economies through workforce development and adaptation to changing economic demands and social circumstances Assist in the development of societies in which citizens actively contribute to their social, democratic and sustainable development.

13 How does careers education and guidance contribute to government policy goals? Economic development Labour market efficiency Efficient investment in education and training Lifelong learning Social inclusion Social equity


15 The UK Careers Guidance System This differs in England, Scotland, Wales and Northern Ireland National policy changed following the election of a new government in May 2010 Responsibility split across different ministries: Department of Education, Department for Work and Pensions, Department for Business, Innovation and Skills

16 National Careers Service New services launched in April 2012 for people aged 13 and over National coverage, free, independent and high quality careers and skills advice services Emphasis on phone and on-line rather than face to face Access via or by calling There is also access to face-to-face careers advice in the community for people aged over Provided at any stage (not just unemployed)

17 Careers advice and guidance for young people Aged 13 plus can access the NCS From September 2012 schools and colleges are required to provide careers guidance Universities fund and deliver services to graduates Local councils will fund work for unemployed young people New service quality standard, workforce professional standards and code of ethics

18 Ethics, professionalism and quality Code of professional ethics Professionalism based on: oAccredited qualifications oStandards oQuality Assurance

19 Ethical practice Impartiality Confidentiality Individual Ownership Equality of Opportunity Transparency Accessibility

20 Nationally recognised qualifications Qualification in Careers Guidance (QCG) Level 6 Diploma in Careers Guidance and Development Masters Diploma in Careers Guidance (Scotland)

21 NATIONAL OCCUPATIONAL STANDARDS National Occupational Standards set out measurable performance outcomes to which an individual is expected to work in a given occupation. Developed by employers represented by Sector Skills Councils across the UK, NOS set out the skills, knowledge and understanding required to perform competently in the workplace Majority of Vocational Qualifications are based on or related to National Occupational Standards.

22 NOS FOR CAREERS PROFESSIONALS Developed by Lifelong Learning UK The new NOS will cover anyone in the UK lifelong learning sector providing information, advice and guidance, including: Advisors in dedicated career guidance organisations Advisors in guidance services within sector organisations, such as university or college careers services Tutors, coaches, mentors and others who offer educational information, career, or employability related advice and guidance as part of their role.

23 1.Build and apply understanding of theory and effective practice in career development 2.Reflect on, develop and maintain own skills and practice in career development 3.Develop and apply ethical practice in your career development role 4.Build and maintain relationships with individuals to ensure a client centred approach

24 5.Work with individuals to explore and identify their needs and aspirations 6.Enable individuals to set realistic goals and career development objectives 7.Deliver individual and group development through career-related learning 8.Enable individuals to use and apply information for career development 9.Provide ongoing support to help individuals achieve their goals and development objectives

25 10.Help individuals evaluate their progress and achievement and plan for the future 11.Improve services to individuals by collaborating with others 12.Enable individuals to access referral opportunities 13.Represent individuals needs to others 14.Promote the availability, value and effectiveness of the service on offer

26 15.Monitor, evaluate and improve the effectiveness of the service on offer 16.Plan and undertake research on behalf of the service.

27 Quality Assurance Matrix Standard Ofsted Inspection Observation of practice Customer feedback By benchmarking to other similar providers Performance Indicators and Impact measures

28 Challenges Top down and bottom up Shared understanding of what careers guidance is and the benefits Evidence based practice and of impact Generation gap Involvement of employers Involvement of parents and other stakeholders Start early and embed in learning and development throughout education and work


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