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Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries.

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Presentation on theme: "Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries."— Presentation transcript:

1 Who we are and what we do Name Date

2 Every day we are making forestry, gardening and construction easier for people in more than 100 countries.

3 Are you one of them?

4 More than 320 years of innovation 1918 Lawn mowers years Weapons foundry 1689 1959 Chainsaws 2006 Listed on NASDAQ OMX Stockholm 1978 Part of Electrolux 2010 New production facility in Mielec, Poland

5 Husqvarna today The world´s largest producer of outdoor power products for forestry, gardening, construction and the European leader in watering.

6 Sales Operating income Sales SEK 32 billion Operating income SEK 2.7 billion 15,000 employees Listed on NASDAQ OMX Stockholm Financial data Data refers to full year 2010, excluding items affecting comparability. Husqvarna today Europe & Asia/ Pacific Americas Construction 52% 8% 40% SEK bn Europe & Asia/Pacific 84% Americas 11% Construction 5%

7 Our primary strengths Strong brands Broad product offering Efficient global distribution network Flexible supply chain

8 Our strong brand portfolio Core Brands Tactical Brands Regional Brands

9 9 Leading market positions Global no. 1 ChainsawsGlobal no. 1 Other petrol-powered, handheld products Global no. 1-2 Garden tractors Global no. 2 Lawn mowers Global no. 1 Diamond tools for construction and stone industries European no. Watering – consumer market 1

10 Our global presence Sales offices or distributors Major production facilities

11 Distribution network End-users Homeowners / Landowners / Professional forest & tree care / Professional landscape & ground care / Construction industry DealersRetailers

12 Innovation is our heritage and future 40% of capital expenditures in 2010 referred to new products. R&D centers in US, Sweden, Germany, Japan and China. Primary development for exploring new technologies.

13 Battery-powered tillerAutomatic watering solutions Innovative technologies Wire saw X-TORQ ® technologyAutoTune™ technologyAutomower ® Solar Hybrid

14 Core values Our core values Customers first In our actions Professionalism For “best in class” performance Teamwork With open minds Always with passion and a sense of urgency

15 Ownership structure* Others *Source: SIS Ägarservice as of 30 Sep 2011. Largest shareholders Share of capital % Share of votes % Investor AB 16.8 30.0 LE Lundbergföretagen AB 6.6 20.6 Alecta Mutual Pension Insurance 9.6 7.2 Swedbank Robur fonder 6.2 2.0 Nordea fonder 4.3 1.9 Sweden USA Great Britain, 3% 81% 8%

16 Manufacturing & Logistics Sales & Service Europe & Asia/Pacific Sales & Service Americas Construction Michael JonesAnders Ströby Purchasing Martin Austermann Human Resources Per Ericson Finance & IT Ulf Liljedahl Legal Affairs Olle Wallén President and CEO (acting) Hans Linnarson Organization Anders Ströby (acting) Product Development Sascha Menges (acting) Hans Linnarson Communication & IR Boel Sundvall

17 More about us - www.husqvarna.com

18 Right PEOPLE in right jobs make great RESULTS

19 Our Code of Conduct By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.

20 Our Code of Conduct Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.

21 Opportunities for individual growth We promote our employees and help them to develop. Talent management ensures that the right person with the right talent is in the right position. We encourage mobility between functions, business units, countries and regions.

22 Europe & Asia/Pacific Sales & service, Demand chain, Trade marketing and Product care. Global responsibility for Brands. Approximately 30% market share in the region. Approximately 60% of sales are under the Husqvarna and Gardena brands. Distribution network Dealers Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc. Sales, 2010Operating income*, 2010 * Including items affecting comparability and group common cost. Brands Share of Group 52% 84%

23 Americas Sales & service, Demand chain, Trade marketing and Product care. Manufacturing Americas. Leading market positions, especially for chainsaws. Distribution network Dealers Sears, Lowe’s, Walmart and Home Depot. Sales, 2010Operating income*, 2010 Brands Share of Group 40% 11% * Including items affecting comparability and group common cost.

24 49% Construction Sales & service, Trade marketing, Demand & supply, R&D and Manufacturing. Global leading market position with approximately 13% market share. Equipment and diamond tools for construction and stone industries. Distribution network Direct sales to construction contractors, construction retailers, rental companies and specialized dealers. Brands Sales, 2010Operating income*, 2010 Share of Group 8%5% * Including items affecting comparability and group common cost.

25 Products Product Development Global function for Global categories Design R&D Quality A rapid pace of high quality, customer- driven product renewal with a high level of innovation and increased focus on battery-powered products. Reduce time-to-market. In order to make product development more effective, development resources are gathered in a few R&D centers in key locations. R&D centers 14% 38% 32% 11% 5%

26 Production value by geographical area, 2010 Manufacturing & Logistics Global function for D & SC, Distribution Manufacturing (Europe, Asia) Manufacturing Engineering Lean Program (HOS) Environment Industry specific challenges Delivery accuracy, efficient and flexible manufacturing in a seasonal environment with short lead times. A global platform for lean manufacturing and continuous improvement is one of the key priorities (Husqvarna Operating System, HOS). Major production facilities North America 35% Europe 54% Rest of the world 11%


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