1. This presentation is for internal RTA sales training only
This presentation is for internal RTA sales training only. Under no circumstances should this information be provided to customers or otherwise distributed outside of Renesas. RTA is not be responsible for disclosures of the information contained in this presentation. The individual or entity making the disclosure will be solely responsible for any damages or legal liability resulting therefrom.

2. SuperH SH-2A MCU/MPUs For Internal Sales & Reps Training February 2010
Mark Rootz
(Nilesh Rajbharti)
June 2010, v1.0
Hello & Welcome to SuperH MCUs training module. This material is specially created for Renesas Sales and Rep organization. My name is Nilesh Rajbharti and I am the Product Manager responsible for SuperH Flash-based Microcontrollers.

3. REA C&I MCU Marketing Organization
Peter Carbone
Sr. Director
Ritesh Tyagi
Director
MCU PM & Solutions Marketing
Mark Rootz
Sr. Manager
32-bit group
Rx-BDM, Medical GSL
Ikutaro Okuda
Liaison
Nelson Quintana
8/16 bit group
White Goods
Rich Flair
Tactical Marketing Manager
Baltazar Mercado TM
R8C/M16C
Jessie Chang
RX, SH
Phil Oyos
Open Req
(S. Nomoto replacement)
Sridhar Lingam
PMM
M16C/R32C, H8S/SX
Mike Clodfelter
K0R/Medical
Julie Huang
K0R/Lighting
Axel Wolf
Tools
Nilesh Rajbharti
SH & BAS GSL
Bobby Wong
V850
Stevan Dobrasevic
RX/Distribution
Carmelo Sansone
RX 600/Infrastructure

4. Topics General SH-2A MCU Positioning Strategy
SH MCU Architecture & Peripherals
SH7216 MCU
SH7264 MPU
What, Where & How SH-2A Competes
SH-2A Promotion Offer & Solutions
SH-2A MCU Roadmap & New Products

5. MCU and MPU Solutions SH-4A SH-4 SH-3 SH-2A RX600 V850ES SH-2A RX600
Application Processor
SH-4A
600MHz
SH-4
240MHz
SH-3
200MHz
32-bit
High-end Connectivity
SH-2A
200MHz
RX600
100MHz
V850ES
50MHz
32-bit
TFT LCD Control
SH-2A
200MHz
RX600
100MHz
H8S/SX
50MHz
32-bit
General Purpose
R32C
64MHz
M16C
32MHz
R8C
20MHz
32-bit
16-bit
8-bit
Ultra Low Power
V850ES
20MHz
78K0R
20MHz
78K0
10MHz
32-bit
16-bit
8-bit
Application Focused Solutions
WiFi
SH, RX, R8C
Motor Control
SH, RX, R8C
Capacitive Touch
R8C
Industrial CAN
R8C, R32C, SH
Lighting
78K0

6. Full SH-2/SH-2A Family Line-up
General
Purpose/
Motor/Inverter
CAN
Connectivity
HMI
SH7147
CAN
SH7216
Ethernet, USB,
CAN, FPU
SH7264
LCD, USB,
CAN, FPU, Audio
SH7080
Pins: 100
Flash: 256 – 512 KB
RAM: 12/16 KB
Pins:
Flash: 256/512 KB
RAM: 16/32 KB
Pins: 176
Flash: 512K-1MB
RAM: 64K – 128KB
Pins: 176/208
Flash: 0
RAM: 640K/1MB
SH7137
CAN
SH7125
SH7670
Ethernet, USB,
FPU, Audio
SH7267
LCD, USB
CAN, FPU, Audio
Pins: 64
Flash: KB
RAM: 4/8 KB
Pins: 80/100
Flash: 128/256 KB
RAM: 8/16 KB
Pins: 144/176
Flash: 0 KB
RAM: 1.5MB
SH7124
Pins: 256
Flash: 0
RAM: 32KB
SH7239
CAN, FPU
Pins: 48/52
Flash: KB
RAM: 4/8 KB
SH7280
USB, CAN
Pins: 120
Flash: 256/512 KB
RAM: 32/64 KB
Pins:
Flash: 128K - 1MB
RAM: KB
Contact
Marketing
10Kami
alternative

7. Evolution of SuperH Core
1993
1995
2000
2008
SH-1
SH-4A
SH-2A
Digital Audio, Automotive, Industrial, Consumer, Embedded microcontroller
Mobile, CIS, Industrial, Network, Digital AV Embedded processor
SH-2
SH-3
SH-4
Dual Core
Without MMU
(Managed by
Nilesh Rajbharti)
With MMU
Brian Davis’ Team)
Automotive Grade SuperH parts are managed by ABU

8. What is unique about SuperH MCUs?
SH-2A contains the highest performance embedded flash MCUs
Ultra fast performance
Up to 400 DMIPS at 200MHz & 9 cycles of Interrupt Latency
Industry’s fastest 10nS flash memory technology
No performance degradation as CPU runs faster; No need to execute from RAM
Available Double-precision 64-bit FPU
Only general purpose MCU with 64-bit FPU – precise & efficient processing
Large on-chip Memories & External Memory Interfaces
Up to 1MB Flash with 128KB RAM; SDRAM, NAND Flash & Serial Flash Interfaces
Rich Connectivity peripherals
10/100Mbps Ethernet, USB HS/FS Host/Device, I2S, CAN
Advanced Display Capability using low cost BOM
Add QVGA display without external frame memory (VGA in Q4/10)
Supported by leading Third Party SW & Tools
CMX, Eclipse, Express Logic, GNU Tool suite, Jungo, IAR, Micrium, Segger, Swell

9. Target Applications White Goods Information Displays Control Panels
Energy Efficient Motor Control
Information Displays
Factory Automation
Precision Motion Control
Industrial Connectivity
Fast I/O Control
Operator Panels
Consumer
Media Players
User Interfaces
Building Automation
High-end Security Systems
Image Processing
Speech, Connectivity
Thermostat, Control Panel
Control Panels
Scientific & Medical
Signal Analysis
Quiet Motor Control
Connectivity
Operator Panels
Office Automation
Image Processing
Precise Stepper Control
Connectivity
Operator Panels

10. Competitive Landscape
SH-2A MCUs shine when customer needs performance & high-throughput
STR7 (ARM7TDMI)
STR9 (ARM966E)
STM32 (Cortex-M3)
TMS320F (C2000)
Stellaris (Cortex-M3)
MCF52xx (ColdFire V2)
LPC2xxx (ARM7TDMI)
LPC1xxx (Cortex-M3)
LPC3xxx (ARM926E)
SAM3 (Cortex-M3)
SAM7 (ARM7TDMI)
SAM9 (ARM926E)
AVR32 (UC3A)
PIC32 (MIPS M4K)
Only SH-2A offer up to 400DMIPS of performance
Nearest competition offers about 106DMIPS
SH-2A MCUs use world’s fastest 100MHz single cycle flash
Nearest competition uses 50MHz
Only SH-2A MCUs offer double precision (64-bit) FPU
Very few offer FPU and that is single precision (32-bit) only
In terms of competitive landscape, SH MCUs compete with ST, Texas Instruments, Freescale, Atmel, NXP and Microchip. This slide shows corresponding parts from these competitors. In general, ARM7TDMI, ARM9 and Cortex-M3 based products are key competitors. There are proprietary products from TI, Freescale and Atmel that also compete.
If you compare SH MCUs with these competing parts, you will notice that only SH MCUs offer up to 480DMIPS of performance. The nearest competition, LPC2000 series from NXP comes close with about 106 DMIPS of performance.
Also, SH MCUs are the only MCUs to offer very fast flash memory. Nearest competition, TI Luminary uses 50MHz. But all remaining competitors use less than 35MHz. There is a big gap between 100MHz used by SH MCUs and 33MHz by AVR32 or 24MHz by STM32 MCUs.
ARM7TDMI – 0.9 DMIPS/MHz (Atmel Max: 60MHz, ST Max: 60MHz, NXP: 60MHz) Max DMIPS: 48
Cortex-M3 – 1.25 DMIPS/MHz (ST 72MHz, NXP: 100MHz) Max DMIPS: 90DMIPS
ARM9E – 1.1 DMIPS/MHz (Atmel Max: 190MHz ROMless, ST Max: 96MHz, NXP: 125MHz) Max DMIPS: 106
PIC32 – 1.5 DMIPS/MHz (MCHP Max: 80MHz) – 80
TI TMS320F28x – Floating Point Series Max: 100MHz), Piccolo Max: 60MHz, Fixed Point Max: 100MHz (With integrated flash)
Freescale ColdFire (MCF528X Max: 80MHz),
RX – 1.6 DMIPS/MHz (RT Max: 100MHz) - 160
R32C – 0.84 DMIPS/MHz (RT Max: 50MHz) – Max DMIPS: 42
H8SX – 1 DMIPS/MHz (RT Max: 80MHz) - Max DMIPS: 80
SH/Tiny – 1.3 DMIPS/MHz (RT Max: 50MHz) – Max DMIPS: 65
SH-2 – 1.3 DMIPS/MHz (RT Max: 80MHz) – Max DMIPS: 104
SH-2A – 2 DMIPS/MHz (RT Max: 200MHz) – Max DMIPS: 400

11. Sample Code & Libraries from Renesas
Tools Ecosystem
= Device Specific
Eval Boards
C/C++ Compilers
FREE up to 256KB
IDEs
SH7216 Motor Control
SH7216 RDK
FREE
FREE
KPIT GNU Tools
Emulators
RTOS & Middleware
E10A-USB
E200F
FREE
GDB
Sample Code & Libraries from Renesas
FREE
CAN
DSP

12. Pop Quiz What makes SH MCUs unique in the industry?
Superscalar & 100MHz Single Cycle Flash
Can SH-2A MCUs run Windows CE, Linux and VxWorks?
No. Windows CE requires MMU and SH MCUs don’t have MMU
Name 3 third parties RTOS supporting SH MCUs.
uC/OS-II by Micrium, ThreadX by Express Logic, CMX-RTX by CMX, emOS by Segger

13. Summary
SH MCUs offer the best performance & memory compared to against high-end Cortex-M3, ARM9, TI C2000 DSC & PIC32
SH MCUs offer rich peripheral & performance mix to support wide variety of applications
SH MCUs are supported by Leading Third Party Vendors
TMS320C2000

14. SH-2A Architecture

15. SH-2A Executes 2 Instructions/Clock
SH-2A delivers 2x performance than traditional flash MCUs
200MHz, 5-stage Pipeline Core
2 Instructions per Clock
Inst Queue 1
Inst Queue 2
Separate FPU Pipeline
Inst Decode 1
Inst Decode 2
8 Individual Pipelines
Integer
Pipeline 1
Integer
Pipeline 2
Shift
Pipeline
Branch
Pipeline
Multiplier
Pipeline
Memory
Pipeline
Load/Store Pipeline
Arithmetic Pipeline
Integer Unit
32/64-bit Floating Point Unit
2.0DMIPS/MHz (v2.1) when executing from Flash

16. SH-2A offers the Highest DMIPS/MHz
Benefit: Do more work at same clock OR lower the clock & lower the power consumption
Source: Respective vendor’s web sites.

17. SH MCUs are faster than TI 150MHz DSP.
SH7047F
(40MHz)
TI DSP
C240x
Existing Design
TMS320F28235
(150MHz)
100MHz
Even 50MHz
beats TI 150MHz!
Reasons: 100MHz Flash Vs 30MHz Flash & HW MUL, Bit manip. Instructions

18. Pop Quiz What is SH MCU DMIPS/MHz performance when executing from RAM?
What is the SH MCU DMIPS/MHz performance when executing from Flash?
2.0 DMIPS/MHz
SH-2A executes 3 instructions per clock – TRUE or FALSE?
FALSE. It executes 2 Instructions per clock

19. SH-2A Uses Fastest Flash (10ns read time)
Other vendors employ wide-bus & prefetch buffers but they still cannot match 100MHz flash performance
SH7216 with 100 MHz flash
Processing performance
Processing performance gap
Competing MCU with 30 MHz flash
2 wait cycles
3 or more
1 wait cycle
　30 MHz　
　100 MHz　
MCU operating frequency
Renesas achieves flash access speeds up to 100 MHz with no wait cycles and processing performance increase proportionally to operating speed.
Competing MCUs have no wait states up to 20 or 30 MHz, so processing performance increases proportionally with operating speed.
However, after 30MHz wait states must be added, so processing performance stalls even as the MCU operating speed increases.
Competing MCU are able to compensate somewhat by adding instruction queues, branch predictors and doubling-up the bus width.
However, these techniques add complexity and increase power consumption (bus width).
SH7216
STM32F
LPC24xx
AVR32 UC3A
PIC32
LM3S
TMS320F28
Max Freq (MHz)
200 72 66 80
100
150
Flash Speed (MHz) 24 20 33 30 50 27 19

20. Fast Flash = More RAM for Application
Always clarify why customer needs more RAM
CPU
Code
RAM
Slow Flash
Data
Code/
Tables
Competitor MCU
With Slow Flash
Slower Access
Fastest Access
Less RAM for Data
Code or Frequently used Tables in RAM to achieve full speed
CPU
Code
RAM
Fast Flash
Data
Fast Access
Fastest Access
More RAM for Data
Renesas achieves flash access speeds up to 100 MHz with no wait cycles and processing performance increase proportionally to operating speed.
Competing MCUs have no wait states up to 20 or 30 MHz, so processing performance increases proportionally with operating speed.
However, after 30MHz wait states must be added, so processing performance stalls even as the MCU operating speed increases.
Competing MCU are able to compensate somewhat by adding instruction queues, branch predictors and doubling-up the bus width.
However, these techniques add complexity and increase power consumption (bus width).
Result: SH MCUs can execute similar application with lesser RAM 20

21. SH-2A Offers Fast Interrupt Response
CPU
Latency
Save
Context
(By Complier)
User Code
Restore
Typical MCUs
INT
Trigger
CPU
Latency +
Save Context
User Code
Restore
Context
SH-2A MCU
9 cycles
9 Cycles 15
Reg.
Banks
LIFO
HW saves the context in register bank LIFO
One
Primary
Bank +
Drawing not to scale
SH7216
Cortex-M3
ARM7TDMI
PIC32
MCU Interrupt Latency 9
18+
24 – 42
18 – 40+

22. High EMI/EFT Immunity Benefits: Simplify the board design
Reduce the number of external protective components
Increased product reliability

23. Pop Quiz What is one key advantage of fast flash?
Higher performance at higher frequency
How many register banks SH-2A contain and why does it matter?
16. It reduces the interrupt latency to just 9 cycles.

24. Summary SH MCUs beat STM32 and TI DSPs in performance
SH MCUs use Industry’s fastest flash memory
Fast flash increases system performance
Fast flash eliminates additional RAM for code execution
SH-2A MCUs offer just 9 cycles of interrupt latency
Nearest ARM MCU offer 25+ cycles of latency

25. MCUs for Fast Real-time Systems & Advanced GUI – SH7216 & SH7264

26. Key Features & Benefits of SH7216
2 Instructions/clock Superscalar Core
More performance per clock than traditional cores
100MHz Embedded Flash
Code from flash executes up to 5x faster than competition with 20MHz flash
Hardware Floating Point Unit
Faster & more precise algorithm execution
9 cycles of Interrupt Latency
Better real-time performance even at lower frequency
Ethernet, CAN, USB, Data Flash, Two Motor Timer Units & More
Single chip system with performance to manage all at once

27. SH7216 – Key Differentiators
SH7216 Landscape
176-pin Packages
LQFP 20x20x0.4
LQFP 24x24x0.5
BGA 13x13x0.8
USB
CAN
FPU
Ethernet
Key Suppliers
Renesas: SH7216
Freescale: ColdFire MCF52
ST: STR9
TI: TMS320
NXP: LPC17xx, LPC29xx
Microchip: PIC32
Atmel: SAM9
1M/
128K
72167GD
72167AD
768K/
96K
72166GD
72166AD
512K/
64K
72146GD
72165AD
SH7216 – Key Differentiators
100/200MHz Superscalar Performance (Not the typical 32-bit MCU architecture)
Available Floating Point Unit (One of only two suppliers)
100MHz Embedded Flash (Competition ranges from 20 to 33MHz)
9 cycles of interrupt latency (Nearest competition is 25+ cycles)
5V analog input (Others offer 3V input)
Up to 1MB Flash & 128KB RAM
100MHz
200MHz
RSK: R0K572167S000BE
RDK: YRDKSH7216

28. SH7216 - New Lower Prices for 100MHz versions
USB
CAN
FPU
Ethernet
512K/
64K
1M/
128K
72165AD
72146GD
72167AD
72167GD
100MHz
200MHz
Flat resale price for 10k to 100k EAU
Nilesh:
As part of the new focus, we are also reducing the prices for 100MHz versions. We are now offering $7 flat for parts with 512K flash, FPU & Ethernet in 10kpcs and higher volume. Similarly, for 100MHz versions with 1MB flash, FPU & Ethernet, the prices will be $9.80 flat in 10kpcs and higher volume. These new prices represent 13% drop from the current prices we have.
The new flat price and the streamlined lineup will simplify sales process and help us close the deals quicker. …
$7.60 Flat for 512KB, FPU, Ethernet, USB & CAN (R5F72146GDFA#V0)
$11.60 Flat for 1MB, FPU, Ethernet, USB & CAN (R5F72167GDFA#V0)

29. -40 to 105C 80MHz -40 to 85C 100 & 200MHz -40 to 85C 100 & 200MHz
SH7216 – 105C temp option
USB
CAN
FPU
Ethernet
512K/
64K
1M/
128K
72165AD
72146GD
72167AD
72167GD
100MHz
200MHz
-40 to 105C
80MHz
-40 to 85C
100 & 200MHz
Nilesh:
And lastly, the 105C support is coming for In next 4-6 weeks, we will receive part numbers and standard prices for 105C versions. In the mean-time, Sales team may enter RFQ using the closest part number with a note. The 105C spec’ed parts will operate at 80MHz max. This change is very timely and will allow us to address couple of requirements we have already received so far.
-40 to 85C
100 & 200MHz
Now
July
Price & part numbers are not yet determined

30. NEW: RSK+ for SH7216 50% OFF Promotion* Documentation
Quick Start Guide,
User Manuals, tutorials
Tools (Evaluation version of compiler)
HEW IDE
SH-Compiler, linker, debugger
E10A Debugger and cables
Ethernet, USB, CAN, 16MB SDRAM, LCD
Example drivers and project tutorials including:
USB – CDC, HID, MSD, Custom
CAN API, Flash API
ADC, WDT, Timer etc peripherals
Additional SW downloadable
uIP TCP/IP Stack
Micrium, CMX, Segger, ExpressLogic demos
Part number: R0K572167S000BE
MSRP: $762
50% OFF Promotion*
* Available via distribution partner

31. Key Features & Benefits of SH7264
2 Instructions/clock Superscalar Core
More performance per clock than traditional cores
Up to 1MB On-chip RAM
Eliminates external Display Frame Buffer and Code Memory.
Boot from SPI Flash or NAND
Hardware Floating Point Unit
Faster vector graphics and audio processing
Up to VGA Display Controller & Video Input
Render faster alpha-blending & video overlays
USB HS (480Mbps) Host/Device, CAN, I2S, SPDIF, NAND Flash Controller & More
Rich Digital Media interfaces

32. SH7264 – Key Differentiators
★ ★ Planning
★ Development
SH7264 Landscape
VRAM
　★★
7269x/
266MHz
Key Suppliers
2.5MB
7268x/
266MHz
Renesas: SH7262/4
Freescale: i.MX21, 27L (ARM9)
ST: SPEAr Basic300 (ARM9)
TI: TMS320DM335 (ARM9)
NXP: LPC3230 (ARM9/FPU)
Atmel: SAM9G45 (ARM9)
7267x 　★
1.5MB
7266x
72640
72620
72641
72621
208 QFP
28x28mm (0.5)
1MB
176 QFP
24x24mm (0.5)
SH7264 – Key Differentiators
72644
72624
72645
72625
144MHz Superscalar Performance with 8KB I and 8KB D Cache (Higher DMIPs at lower clock freq., quieter)
Double Precision Floating Point Unit (One of only two suppliers)
4 x I2S and SPDIF, 64KB Audio buffer (Competition normally 2x I2S)
1MB (roadmap to 2.5MB) Embedded VRAM (Unique Selling Point)
Video Input, Alpha Blending and Chrome shift (Unique Selling Point)
QFP packaging (Most Comp. in BGA)
640KB
USB
SDMC
USB
SDMC
CAN
RSK: YR0K57264S000BE-L

33. NEW: RSK+ for SH7264 50% OFF Promotion* Part number: R0K572643S000BE
Documentation
Quick Start Guide,
User Manuals, tutorials
Tools (Evaluation version of compiler)
HEW IDE,
SH-Compiler, linker, debugger
E10A Debugger and cables
Example drivers and project tutorials including:
USB Host
UIP TCP/IP stack
Additional applications being ported
G-API
CAN-API
Download
Third Party SW
CD or download
RTA porting Express Logic/Swell media player
Additional third parties support coming…..
Part number: R0K572643S000BE
Target MSRP: $1250
50% OFF Promotion*
* Available via distribution partner

34. Third Party Support by SW Components
* = In Development
No = Not Yet
‘-’ = Not Offered
Third Party
IDE
Compiler
Debug
RTOS
TCP/IP
Stack
USB
Device
Host
Graphics
File
CMX -
SH7216
SH7264 No
Express Logic
FreeRTOS.org
IAR
KPIT GNU Tools
Jungo
Micrium
SH7264*
Micro Digital
RoweBots
SH7216*
Segger
Swell

35. * Business qualification required – contact Renesas
µC/FS
Middleware
µC/GUI
µC/BuildingBlocks
µC/Probe
µC/TCP-IP
µC/USB-Device
µC/USB-Host
µC/Bluetooth
µC/CAN
µC/Modbus
Kernels
µC/OS-II
µC/OS-III

36. Summary SH7216 is targeted at Industrial Applications with > $5
Key SH7216 Value Propositions
Up to 200MHz/400DMIPS performance
Up to 1MB Flash & 128KB RAM
Single & Double Precision FPU
10/100 Mbps Ethernet with USB & CAN
SH7216 is excellent at performing DSP & Real-time Control simultaneously
SH7264 has unique and powerful multimedia capability, plus the largest range on on-chip SRAM for 32-bit MPUs

37. Demonstration Tools from Renesas

38. Renesas Wi-Fi Solutions
32-bit RISC Flash MCU
Up to 200MHZ
32/64-bit FPU, Ethernet, USB, CAN
32-bit CISC Flash MCU
Up to 100MHz
FPU, Ethernet, USB, CAN
802.11a/b/g/n
Integrated TCP/IP Stack
Up to 10Mbps
SPI,
UART
I/F
8-bit CISC Flash MCU
20MHz
CAN, ADC, Serial, Timers
SPI/UART
Redpine Driver
Example Demo

39. Renesas MCUs for Wi-Fi Applications
32-bit RISC Flash MCU
Up to 200MHZ
32/64-bit FPU, Ethernet, USB, CAN
32-bit CISC Flash MCU
Up to 100MHz
FPU, Ethernet, USB, CAN
9KB+
Program Memory Requirements
8-bit CISC Flash MCU
20MHz
CAN, ADC, Serial, Timers
2KB+
Throughput, System Performance
Up to 100kbps
Up to 10Mbps

40. Low Cost Motor Control Demo Board
New!
On-board 24VDC PMAC Motor
USB Powered to 6000 RPM
External power to RPM
Drive larger motor with external power module
Pre-programmed Vector Control Algorithm
3 Shunt Current Detection
Hall & Encoder Connectors
PC Application to learn/experiment
Real-time display of parameters
Contact your Renesas contact to request yours

41. Motor Control Reference Platform
BLDC or Induction Motor
Power board
Typical Motor “System”
MCU Board
110 – 220V AC, Up to 20A – depends on the power module
Can support LEM or 1-shunt current sensor
Not for sale – reference design available on request

42. Learn, Evaluate & Develop
New!
A comprehensive tool to learn, evaluate, & prototype using SH7216
uC/OS-III Book with
Example Applications
Learn
RTOS Theory of operation & Usage
SH7216 Architecture
Evaluate
Pre-programmed Demo Application
Example Applications with Full Source
Prototype
Full-featured, flexible board
Debugger included on the board
Power supply included +
SH7216 Board +
USB Cable
Power Supply +
All Software is downloaded from Micrium Site
µC/OS-III
µC/Probe
MSRP: $199
Book Only MSRP: $89
Available from bookstore.micrium.com

43. SH7216 Demo Board New! P/N: YRDKSH7216 for US - Suggested Resale: $199
Application Headers
LED for Spinning Motor Simulation
Character LCD
Debug USB
On-board Debug
Micro SD Card Slot
Ethernet
RS-232
User USB
Ethernet PHY with IEEE1588
Stereo Audio Out
User Switches
Microphone
User Pot
P/N: YRDKSH7216 for US - Suggested Resale: $199
YRDKSH7216W for W/W - Suggested Resale $209
Available from bookstore.micrium.com & Disty Partners

44. IEEE1588 Solution using SH7216 Sub-10nS accuracy
Precision Time Protocol for Motion Control & Factory Automation
Sub-10nS accuracy
Proven Software Components from Reputable SW Vendors
Ultra Fast CPU with 100MHz Single Cycle Embedded Flash
Advanced Motor Control Units & FPU for precise Motion Control

45. SH7216 CAN Demo Case Support now includes: S/W includes:
R8C, M16C, R32C and SH2/2A
S/W includes:
CAN API and Flash over CAN
Suit cases built for customer demos
API, Demo Code, Training Material & Kit all based on Standard RSKs
Contact Renesas to reserve one
“Mix & Match” CAN RSKs

46. Media Player Demo using SH7264 RSK
Demo application, Image and music player
Play MP3/WMA/AAC while viewing JPEGs
Uses Express Logic
ThreadX, USBX, FileX, PEGX (resold from Swell SW)
Tutorial
Modify GUI tutorial with Peg Window builder
Existing demo uses VGA LCD
Demo will be resized to use QVGA LCD on RSK (2Q10)
Made available by download or CD via Renesas FAE

47. Pop Quiz What does Micrium promotion offer?
FREE RTOS & 50% off on Middleware
A customer needs Wi-Fi capability. How would you proceed?
For simple, lowest cost Wi-Fi sensor, promote R8C
For low power system controller, promote RX
For high-performance system controller, promote SH
What is so special about CAN APIs for SH7216?
They are compatible with R8C & R32C APIs

48. Summary
SH Micrium promotion offers free RTOS & specially priced Middleware to qualified customers
A Low Power Wi-Fi solution for SH7216 is in development
Customers can implement IEEE1588 using SH7216 & External 1588-enabled PHY
CAN Demo case is a great to show SH7216 CAN in action

49. SuperH MCU Roadmap

50. FPU, RT Ethernet, CAN, USB Host FPU, RT Ethernet, CAN, USB Host
SH7216 Roadmap
Performance Enhanced
300MHz
FPU, RT Ethernet, CAN, USB Host
HRPWM, 125C, 0.5uS ADC
512to 2MB Flash
144/176/208-pins
SH7219
In Planning
Products “In Planning” are subject to change
Feature Enhanced
200MHz
FPU, RT Ethernet, CAN, USB Host
512/64 to 1024/128 Flash/RAM (KB)
144/176/208-pins
SH7218
In Planning
100/200MHz
FPU, Ethernet, CAN, USB
512/64 to 1024/128 Flash/RAM (KB)
176-pins
SH7216
160MHz
FPU, CAN, USB Host
256/64 to 1024/128 Flash/RAM (KB)
100/120/144-pins
SH7217
In Planning
160MHz
FPU, CAN, 16-ch ADC
256/32 to 512/64 Flash/RAM (KB)
112/120-pins
SH7239
WS: Q3/10, MP: Q1/11
Streamlined
Streamlined
2010
2011
2012
2013

51. SH7264 Roadmap In Development Performance Enhanced Larger Memory
266MHz
Cache, FPU, CAN,
USB Mbps Host/Dev. LCDC,
Video IF, 2DG, Blending, I2S, SPDIF, SDMC
640KB/2.5MB SRAM#2 + 64KB SRAM#1
208/244-pins LQFP, 245 BGA
200MHz
Cache, FPU, CAN,
USB Mbps Host/Dev.,
LCDC, I2S, SPDIF, SDMC
64KB SRAM#1
208- pins LQFP
SH7203/7263
Larger Memory
WS : now, MP: 4Q10
144MHz
Cache, FPU, CAN,
USB Mbps Host/Dev.,LCDC,
Video IF, Blending, I2S, SPDIF, SDMC
640KB/1MB SRAM#2 + 64KB SRAM#1
176/208- pins LQFP
SH7262/4
144MHz
Cache, FPU, CAN, USB2.0
480Mbps Host/Dev., LCDC,
Video IF, Blending, I2S, SPDIF, SDMC
640KB/1.5MB SRAM#2 + 64KB SRAM#1
144/176-pins LQFP
SH7266/7
Internal Frame buffer
2010
2011

52. Summary
SH7266/67 expands on-chip SRAM to 1.5MB comared to SH7262/64. This enables VGA resolution for TFT-LCD
SH7239 is a lower cost alternative to SH7216
Customers can use SH7216 as an evaluation & development platform until SH7239 becomes available

53. Call to Action Use SH7216 & Micrium promotion to reintroduce SH-2A
Make use of solutions to expand SH-2A opportunities
Look for opportunities to use SH7216 for real time control and SH7264 for Human Machine Interface.
Promote SH7216 with FPU to replace DSP/ASIC + MCU

54. Reference

55. SH-2/2A GP/Motor/Inverter: Readiness Sheet
Device
Group
MP Status
Manual on Web
P/N in system
P/N in Disti Book
Device Stock
Starter kit Stock
Notes
SH7080 Y
SH7125
SH7124
Third Parties
Demo
Motor
Kits
Sample Code
Motor Control
FREE SW

56. SH-2/2A GP/Motor/Inverter: Reference Sheet
Series
Key Selling Points
Target Applications
Competitors
SH7280
Up to 200DMIPS performance
20nS Fast Flash
9 cycles of interrupt latency
DSP instructions
Control two brushless motors
Two 1uS 12-bit ADC modules
SDRAM memory interface
Vector Motor Control
Real-time Signal processing
ST: STM32F Cortex-M3
NXP: LPC Cortex-M3
Microchip: PIC32
SH7080
Up to 104DMIPS performance
12.5ns Fast Flash
AC Drive
Freescale: CF V2
SH7124/5
Up to 65DMIPS performance
Control one brushless motor
Down to 7mm2 QFN52 pkg
Low cost Vector Motor Control
Smart sensor node
Microchip: dsPIC, PIC24

57. SH-2/2A GP/Motor/Inverter: Line-up
768 KB
SH7080
SH7080
512 KB
SH7080
SH7080
SH7080
256 KB
SH7080
SH7080
SH7080
128 KB
SH7124
SH7125
64 KB
SH7124
SH7125
32 KB
SH7124
SH7125
Smallest, Lowest Cost SH-2
16 KB
SH7124
SH7125
48 pins
64 pins
100 pins
112 pins
144 pins
176 pins

58. SH-2A Connectivity: Readiness Sheet
Device
Group
MP Status
Manual on Web
P/N in system
P/N in Disti Book
Device Stock
Starter kit Stock
Notes
SH7216 Y
SH7670 N
Contact Marketing
SH7280
Kits
Demos
IEEE1588
TCP/IP Stack
CAN
Audio (PCM)
USB
Third Parties
TCP/IP Stack
USB Stack
CAN
DSP Library
Sample Code
Motor Control
FREE SW
Promotion
FREE Kernel
50% Middleware
RSK: R0K572167S000BE
RDK: YRDKSH7216
uC/OS-III Book

59. SH-2A Connectivity: Reference Sheet
Series
Key Selling Points
Target Applications
Competitors
SH7216
Up to 400DMIPS performance
32/64-bit FPU
DSP instructions
10nS Fast Flash
Up to 1MB Flash & 128KB RAM
9 cycles of interrupt latency
Ethernet DMA with 2KB FIFO
SDRAM memory interface
Ethernet, USB & CAN
Industrial Networking
PLC
Building Automation
Multi-function Printers
Distributed Motion Control
AED, Sleep Screening
Combine DSP+MCU into one
ST: STR9
Atmel: SAM9 (ARM9)
TI: TMS320
NXP: LPC17xx, 29xx
SH7280
Up to 200DMIPS performance
20nS Fast Flash
Up to 1MB Flash
USB & CAN
Vector Motor Control
Real-time Signal processing
ST: STM32F Cortex-M3
NXP: LPC Cortex-M3
Microchip: PIC32
SH7670
Ethernet, USB HS H/D, I2S
Audio
Atmel: ARM9
TI: ARM9
NXP: ARM9

60. SH-2A Connectivity: Line-up
1 MB
SH7280
SH7216
768 KB
SH7280
SH7216
USB HS Host/Device, CAN, FPU
USB, CAN
Ethernet, USB, CAN, FPU
USB HS Host/Device, CAN, FPU – Contact Marketing
512 KB
SH7267
SH7267
0 KB
SH7264
SH7264
100 pins
144 pins
176 pins
208 pins

61. SH-2/2A CAN: Reference Sheet
Series
Key Selling Points
Target Applications
Competitors
SH7147
104DMIPS performance
12.5nS Fast Flash
Up to 2 CAN 2.0B modules
Two 12-bit ADC modules
Drive two brushless motors
Motor Control
Industrial Networking
Thermal printers
ST: STM32F Cortex-M3
NXP: LPC Cortex-M3
Microchip: PIC32
SH7137
One CAN 2.0B module
Thermal Printers
SH7239
100/320DMIPS performance
32/64-bit FPU
10nS Fast Flash
Up to 512K Flash & 64K RAM
5V option
TI: TMS320F

62. SH-2/2A CAN: Line-up 1 MB 768 KB 512 KB Dual CAN
Ethernet, USB, CAN, FPU
Lowest cost CAN
USB, CAN
USB HS Host/Device, Dual CAN, FPU
USB HS Host/Device, Dual CAN, FPU – Contact Marketing
SH7147
256 KB
SH7137
SH7137
128 KB
SH7137
64 KB
32 KB
SH7267
SH7267
0 KB
SH7264
SH7264
80 pins
100 pins
144 pins
176 pins
208 pins

63. SH-2A HMI: Readiness Sheet
Device
Group
MP Status
Manual on Web
P/N in system
P/N in Disti Book
Device Stock
Starter kit Stock
Notes
SH7264 Y
SH7267 N
WS: Now, MP: Q4/10
Third Parties
Demo
Media Player
QVGA
VGA
CAN*
Sample Code
GAPI*
FREE SW
Kits
* Available in early Q3/10

64. SH-2A HMI: Reference Sheet
Series
Key Selling Points
Target Applications
Competitors
SH7264
288DMIPS performance
32/64-bit FPU
DSP Instructions
640K/1M RAM for code & display
Boot from Serial/NAND flash
No ext memory required for QVGA displays
USB HS 2.0 Host/Device
SDIO Host Interface
Industrial Operator Panels
Audio/Video Player accessory
High-end Thermostat, Remote
AED, Medical Telemetry & Imaging
Freescale: i.MX2x (ARM9)
ST: SPEAr Basic300
TI: TMS320D
NXP: LPC3230
Atmel: SAM9G45
SH7266
1.5MB RAM for code & display
No ext memory required for VGA displays

65. SH-2A HMI: Line-up USB HS Host/Device, CAN, FPU
Ethernet, USB Host/Device, I2S, FPU
USB HS Host/Device, CAN, FPU – Contact Marketing
SH7264
SH7267
SH7670
0 KB
144 pins
176 pins
208 pins
208 pins

66. SuperH Peripherals

67. Floating Point Unit SH7216 2MFLOPS/MHz – Total of 400MFLOPS @ 200MHz
IEEE754-compliant
Easily share data with other systems
Single (32-bit) & Double (64-bit) Precision
Precise and faster control loops & algorithms
Designed for Embedded Systems
Automatic scaling of floating format
Supports FMAC, FABS, FLOAT, FDIV, FSQRT etc.
Function
(Double Precision)
Time* (nS)
sin
680
cos
650
tan
900
asin
995
acos
1225
atan
695
log
910
exp
950
pow
1140
* Based on SH7203 (SH-2A core with FPU) 200MHz execution from SDRAM with cache enabled
Performance using flash-based MCU & FPU at 200MHz is not available at this time.

68. FPU Advantages Floating Point based math is easy to understand
Floating Point based math is easy to debug
Can you identify a bug in this Fixed Point math logic?
HW FPU based math is faster and requires lesser code memory
FPU Performance of a polynomial formula 32MHz)
SUM(An * x^n), where n = 0 to 5 and A0 to A5 are constants
// Read the ADC code into float value
rawADCFloatValue = float(adcCode);
// Linearize the ADC Value
actualTemperatureValue = *rawADCFloatValue
// Read the ADC code
rawADCFixedValue = adcCode;
actualTemperatureValue = FIX12_MUL(FIX12_fromfloat( ), rawADCFloatValue) + FIX12_fromfloat(45.8);
With Floating Point
Without Floating Point
actualTemperatureValue = FIX12_MUL(FIX14_fromfloat( ), rawADCValue) + FIX12_fromfloat(45.8);

69. External Memory Interface
Flash/
ROM
SRAM
Burst
SDRAM
Separate Read & Write
Wait Cycles for each CS
8 CS Regions
Bus Arbitrator
SDRAM Auto Refresh
Little/Big Endian
Ethernet
MAC+PHY
8/16/32 Bus
Support for up to 512MB memory
Individual wait state configurations for each memory

70. External Memory Advantages
Expand Program & Data Space at very low cost using SDRAM I/F
2MB SDRAM = $1.82/10kpcs vs $15+ for SRAM (10ns)
Add optional features to Products using External Memory I/F
Wireless
SuperH
Core
One board – multiple options
External
Memory
Interface
Ethernet
MAC+PHY
Flash
RAM

71. Dual 12-bit ADC with 8 Channels
3 Simultaneous
Sample & Hold
S/H
Multiple ADC Result Registers
S/H
SAR
S/H
ADC INT
ADC Power
5VDC
ADC Clock
Up to 50MHz
1uS Conversion
ADC Reference
SAR
ADC INT
0 - 5V Analog Input

72. Multi-function Timer Units
6x 16-bit Timers
ADC Trigger
12x PWMs
Motor 1
BLDC/
ACIM/
PMSM
Auto Shutdown
DTC Trigger
2x Encoder I/Ps
DMA Trigger
Dead Time Comp.
Timer Unit 2
Auto Shutdown
Dead Time Comp.
100MHz Clock
8x PWMs
3x 16-bit Timers
Motor 2
ADC Trigger
BLDC/
ACIM/
PMSM
DTC Trigger
DMA Trigger
Timer Unit 2S

73. Controller Area Network (CAN)
SH7137, SH7147, SH7286, SH7216 RX
CAN 2.0B
Protocol Engine
Up to 1Mbps data rate TX
INTs
CPU
Interface
Message Buffer
Acceptance
Filter
Control
Registers
15 Tx/Rx +
1 Rx
Clock
Data
Control
Common
Control/Status
Registers
Unique Features: Hardware support to simplify SW & Reduce CPU load
Disable Automatic Retransmission on Bus Error
Automatic Priority-based transmission – Mailbox number or ID-based

74. USB 2.0 Full Speed Device Integrated USB Transceiver
SH7285, SH7286, SH7216
Status
&
Control
USB
Engine
Transceiver D+ D-
FIFO
Integrated USB Transceiver
External 48MHz clock or shared 12MHz+PLL clock
Ability to disable USB module to save power

75. 10/100 Ethernet MAC Full and Half-duplex modes
SH7216
Full and Half-duplex modes
Can connect to any MII-compliant PHY
Magic Packet detection & Wake-on-LAN
Transmit and Receive FIFO – 2 KB each
Two Integrated DMA channels
MII
100pin
PHY
Magnetics

76. Other Peripherals Clock Generator Data Transfer Controller DMA WDT
UART
USART
SPI, I2C
Pin
Function
Controller
Power
Modes
On-chip
Debugger
On-chip
Trace Unit
Multiple
Timers
D/A
Check device manual for exact set

77. Pop Quiz What are the key benefits of FPU? How is SH MCU ADC unique?
Accelerates & Simplifies Precision Algorithms
How is SH MCU ADC unique?
SH MCUs provide 5V Input range, while most competition offer 3V

78. Development Tools

79. Development Environments Sample Code & Libraries from Renesas
Development Tools
C/C++ Compilers
MULTI®
KPIT GNU Tools
FREE
Evaluation Systems
Motor Control
Development Environments
MULTI®
FREE
RTOS & Middleware
Emulators
E10A-USB
E200F
GDB
FREE
SH7216 MCUs are supported world class tools. Renesas High Performance Embedded Workshop, HEW for short, is a modern IDE that supports all of Renesas MCUs. In addition, we have support from GreenHills MULTI IDE and free eclipse IDE from KPIT.
C/C++ compiler support is available from HEW, GreenHills and KPIT. The compiler from KPIT is free and based on GCC open source technology.
Each SH MCU series has its own RSK which includes board, debugger and evaluation version of compiler. We also have very flexible motor control board platform for select customers.
For debugging, there are E10a and E200F from Renesas. E10a is a low cost advanced hardware debugger, while E200F is a full-function emulator. SH MCUs are also supported by Lauterbach, a respected JTAG debugger tools provider. And finally, there is a free GDB debug simulator that works with Eclipse and KPIT GNU C/C++ Compiler.
SH MCUs also have support from key third party RTOS and middleware vendors such as Micrium, CMX, Express Logic and Segger. These vendors provide RTOS and number of middleware components such as TCP/IP, USB Stacks and File Systems.
Renesas also provides number of free open source software in the form of application notes, libraries and sample codes. Customers can adopt these code samples into their application and accelerate their application development.
Finally, I want to highlight that several of these tools are free of charge to customers. KPIT GNU tools such as compiler, Eclipse IDE and GDB simulators are based on industry open source code base. In addition, KPIT is exclusively funded by Renesas to provide timely and professional support.
Sample Code & Libraries from Renesas
CAN
FREE

80. Hardware Debuggers On-chip Debug interfaces Full In-Circuit Emulators
E10A
On-chip Debug interfaces
USB E10A for JTAG
Advanced User Debug (AUD) version
Pipeline trace
RTOS Aware
Full In-Circuit Emulators
Non-intrusive debugging
Application uses all package pins
Application uses all ROM & RAM
Advanced debug features
Complex events
Full bus trace
Coverage
Seamless Integration with HEW
E200F

81. Third Party RTOS & Middleware Support
embOS by SEGGER
emFile Embedded File System
emUSB in Development
embOS/IP in Future
ThreadX by Express Logic
FileX Embedded File System
USBX & NetX Future
μC/OS-II by Micrium
μC/FS Embedded File System, μUSB
μC/TCP-IP in Development, μC/CAN in Future
CMX-RTX by CMX
CMX-TCP/IP, CMX-USB in Development
Supported by leading third party tool vendors. Renesas provides free sample code for CAN, USB and Ethernet modules too.

82. Free SW from Renesas Sample codes for major peripherals
Vector Control Motor Algorithms
Ethernet Send/Receive, Open Source TCP/IP in Development
CAN API – compatible with R8C & R32C API
USB Device – CDC, MSC, HID
Fixed Point Math & DSP Libraries for SH-2A FPU (In Beta, available on request)
CAN
Available on

83. Summary SH MCUs are supported by leading Third Party Tool Vendors
HEW IDE is a modern IDE with advanced features
Compiler is FREE for code size < 256KB
Renesas provides many FREE code examples & libraries