1. SEM1 4.04 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI – Design a program for an event PI – Create and issue script for game-day promotions

2. Programs Event Programs – Booklets or magazines created for a specific game or event (play, opera, show, concert, fundraiser)

3. Components of event programs Front and Back Cover – Design to be exciting Information about the event – Date and time – Players, team roster, coaches, cast or crew – Schedule, promotional events, giveaways Table of Contents - Listed by page number

4. Components of event programs Information about the organization – Statistics, team standings, team history, team win/loss record, office personnel Advertising – Match the target market

5. Purposes & Considerations for creating an event program Purposes Provide event/game information Promotional tools – Keepsake/Souvenir Autographs – Advertisements Generates more revenue Revenue helps to pay for the programs Considerations Layout: – Easy-to-find information about the game – easy to read – Attract attention and keeps fans interested Space for ads Theme Target market

6. SEM1 4.04 Activity Students work in a group of 3 and create an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create a tangible program to be presented to the class. NOTE: each student must be engaged and group must include an index noting exactly what the students completed for the project 1.Write a List of Contents and Components to include 2.Create Front Cover 3.Create Back Cover 4. Decide on STYLE (Font, colors, etc.) 5.Create Contents Page 6.Create 2 other pages as Promotional Tools 7.Layout the Advertisements 8.Proofread/ Edit for error 9.Final Creation

7. Script: written text of a play, movie, radio or television broadcast – what/how promotional events take place/presented Content of a Script Audio Elements Video Elements Event – time - place Promo announcements – Celebrity appearances, contests, give-a-ways, fan recognition – adds excitement to the event!!! Why use a Script Organization – What, when, where, who, how Communication – Directions for event presentation and staff Timing Programming – Incorporating audio and visual elements Game-day Script

8. Considerations of scripts Announcers must read script in smooth, professional way – Before the event: Script writer and announcer should review script https://www.youtube.com/watch?v=W45DRy7M1no Need to identify any name(s) that may need special pronunciation https://www.youtube.com/watch?v=9CiDTcfzvxg https://www.youtube.com/watch?v=9CiDTcfzvxg Make sure all parties are on the “same page” http://www.youtube.com/watch?v=fhEByfZsRbghttp://www.youtube.com/watch?v=bj6dMvboOEk http://www.youtube.com/watch?v=fhEByfZsRbghttp://www.youtube.com/watch?v=bj6dMvboOEk Text should be clearly written – Double-spaced – Key points should be bold.