2. Kyle Southam Sales Entertainer

3. The Secret of Trade Show Success In today’s over communicated society, it takes a simple message put across in a unique way to capture attention and get your sales message through to trade show attendees.

4. Help Boost those Sales + Sales Entertainer =

6. Trade Show Entertainment Exhibiting at a trade show is advertising. just like the advertising your company places in newspapers, journals and magazines. The effectiveness of the display can be compared to the number of people who receive your message as compared to the number of people attending the show.

7. Trade Show Entertainment If an advertisement with colour is placed among ads in black and white, the colour ad will get more attention. In the same way, the trade show display which presents live sales entertainment to introduce a company and its products is most likely to be the booth that draws the largest crowd, gains the most attention and does the most business.

8. Trade Show Entertainment At your next show, ask people why they stop at various booths. You’ll find an attractive booth will stop some people, a prevailing interest will draw others, but a live, unique sales entertainer can stop them all.

9. Finding the right Entertainer It is hard to find a great entertainer and even harder to find top sales people, but to profit at trade shows you must find a person who is a rare combination of both entertainer and salesperson. Working the trade show booth requires the presentation be given by the sales entertainer in a direct, condensed form. A short, tightly presented sales pitch should be given while entertaining and pulling a crowd. But, he or she can do more….

10. A New Marketing Team Member A good sales entertainer can and should become a member of your sales team and can often be used for public relations work In addition to the presentation given in the booth. Hire a clown if you just want entertainment. Hire a professional sales entertainer if you want respect and results.

11. What to look for? If you wish to hire an individual who can entertain, sell and properly represent you and your organization, here are the qualities you should look for:

12. Propriety Will this person dress appropriately? Will this person dress appropriately? Can they meet the expectations of your clients? Can they meet the expectations of your clients? Can this person relate to your company and its products? Can this person relate to your company and its products?

13. Skill Is this a truly multitalented individual who Is this a truly multitalented individual who can entertain and present your sales message? Can this person demonstrate their pure “entertainment” skills on demand? Can this person demonstrate their pure “entertainment” skills on demand?

14. Sales Ability Is this person a “quick study” who can pick up on your key sales points by asking good questions? Is this person a “quick study” who can pick up on your key sales points by asking good questions? Will the audience enjoy listening to him/her sell the virtues of your goods or services? Will the audience enjoy listening to him/her sell the virtues of your goods or services?

15. The Pitch Given the proper information, the Sales Entertainer will be able to inject the most important customer benefits into your show and drive them home with constant repetition. Once your Sales Entertainer has effectively stopped the crowd, a percentage of each crowd will stay to learn more from the regular sales staff.

16. Traffic and Booth Area When you hire a Sales Entertainer, make sure he or she has the chance to be one. Don’t hire this professional and then neglect to provide a proper working area. If customers can see and hear the performance pitch, many will come back to your booth to see the show again and will usually bring a friend.

17. Contests and Giveaways A Professional Sales Entertainer will blend these offerings into his or her presentation to give a purposeful look to all of these giveaways. This tends to eliminate the hoarding mentality that goes on at most trade shows where people try and collect as much free “stuff” as possible. When given in a unique way that people remember, these giveaways are usually kept separate from your competitor’s items.

18. Hospitality Suite Entertainment For an additional fee, many Sales Entertainers will present Hospitality Suite mini-shows for the sponsor. These shows are pure entertainment for the guests of the host.

19. How to get Started If you want increased traffic at your next Trade show….. If you would like to obtain Top dollar out of your trade show budget, Then consider using a professional Sales Entertainer such as….. Kyle Southam

20. Kyle Southam’s Background Not only has Kyle been a magician for over ten years, he has worked for some of the biggest companies in the Information Technology Arena as a computer consultant. Technology is not a new subject to Kyle who has worked trade shows for such companies as Movie Production Houses through to Genetic Engineering Companies.

21. Client List United States Postal Service United States Postal Service Sahara Hotel, L.V. Sahara Hotel, L.V. L.A. Unified School District L.A. Unified School District Magic Castle, Hollywood Magic Castle, Hollywood Warner Brothers Studios Warner Brothers Studios Universal Studios Universal Studios Bell Industries Bell Industries C&C Productions C&C Productions Ambassador Entertainment Ambassador Entertainment Irish Rugby Football Union Irish Rugby Football Union Park Lane Hotel, London Park Lane Hotel, London Butterfield & Butterfields Butterfield & Butterfields Jivin’ Jacks and Jills Jivin’ Jacks and Jills Malibu Colonies Malibu Colonies Paracel Inc Paracel Inc StarCon StarCon Specialized System Specialized System Rangiora Rugby Union Rangiora Rugby Union Ferrymead Historical Park Ferrymead Historical Park Ray Courts Show Ray Courts Show Many private parties…. Many private parties….

22. Sales Team Training Get your team fired up and teach them some “ice breaking” magic to show to customers. Magic is a great item to incorporate into team building exercises. Call Kyle for more details….

23. For a free, no-obligation consultation, call kyle_southam@paradise.net.nz kyle_southam@paradise.net.nzkyle_southam@paradise.net.nz Kyle Southam Kyle Southam (021) 1800 848