1. CONSIDERATIONS IN THE DESIGN OF A COMMERCIAL PRODUCT 1. SAFETY 2. COMMERCIAL ENTERPRISE 3. ECONOMICS 4. MARKET OPPORTUNITY 5. PLANNED OBSOLESCENCE

2. SAFETY Relates to all aspects of the product in use Relates to all aspects of the product in use Safe from sharp edges etc when handling Safe from sharp edges etc when handling Safe when in use any product Safe when in use any product Safe from fumes Safe from fumes Lead free paint Lead free paint Compliance with regulations Compliance with regulations EEC European regulations. BS British Standards EEC European regulations. BS British Standards Electric, Gas, MOT Electric, Gas, MOT Legal rights to protect customer & designer LITIGATION Legal rights to protect customer & designer LITIGATION

3. COMMERCIAL ENTERPRISE How to make more money by recognising an niche in the market. How to make more money by recognising an niche in the market. A spin off from an established idea A spin off from an established idea Radical re-thinking of a product ie the dyson sweeping the hoover away. Radical re-thinking of a product ie the dyson sweeping the hoover away. See-through computers See-through computers Radical use of cinema to influence books, toys, music, food stuffs etc. Radical use of cinema to influence books, toys, music, food stuffs etc.

4. ECONOMICS Top to bottom – bottom to top all aspects of producing and selling a new product Top to bottom – bottom to top all aspects of producing and selling a new product Cost of design Cost of design Testing Testing Manufacture Manufacture Materials Materials Marketing Marketing Packaging & Distribution Packaging & Distribution

5. ECONOMICS 2 All of the factors have to allow the product to reach the market place at a price that will sell and can have an effect on the final design. All of the factors have to allow the product to reach the market place at a price that will sell and can have an effect on the final design. Economies of scale is a technical term for large productions / sales can allow lower pricing and cost. Manufacturing geared up for distribution to outlets. Economies of scale is a technical term for large productions / sales can allow lower pricing and cost. Manufacturing geared up for distribution to outlets.

6. MARKET OPPORTUNITY Market niche is identified and quickly exploited Market niche is identified and quickly exploited Examples, scooters, mountain bikes, mobile phones, low cost flights. Examples, scooters, mountain bikes, mobile phones, low cost flights. Fitness equipment health clubs. Fitness equipment health clubs. Green issues global & environmental concerns. Selling points Green issues global & environmental concerns. Selling points

7. PLANNED OBSOLESCENCE A PRODUCT HAS A BUILT IN LIFE SPAN. A PRODUCT HAS A BUILT IN LIFE SPAN. This is achieved by, design. This is achieved by, design. Choice of components. Choice of components. Quality of construction. Quality of construction. Type of material. Type of material. Fashionable design style. Fashionable design style. Consumers will want or need to replace the product within the planned time scale. Consumers will want or need to replace the product within the planned time scale. This will allow the company to attain higher profits and produce more products. This will allow the company to attain higher profits and produce more products.

8. CONSIDERATIONS IN THE DESIGN OF A COMMERCIAL PRODUCT 1. SAFETY 2. COMMERCIAL ENTERPRISE 3. ECONOMICS 4. MARKET OPPORTUNITY 5. PLANNED OBSOLESCENCE