2. International Business Strategy LON301BUS Strategy Selection Unit: 7 Knowledgecast: 1

3. Demonstrate a sound appreciation of current strategic management concepts Integrate and apply strategic approaches to practical situations in various types of organisations Resolve management problems in the area of strategic management by evaluating alternative outcomes Module Learning Outcomes

4. Corporate Level Issues Scope Decisions Product Diversity International Diversity Corporate Parenting Roles Managing the Portfolio Value Creation Adapted from Johnson and Scholes 2008

5. The Multi Business Organisation Corporate Parent Centres Divisions Businesses Adapted from Johnson and Scholes 2008

6. Strategic Directions Diversification –Related –Unrelated Market Penetration Consolidation Product Development Market Development

7. Value Creation and the Corporate Parent Value adding –Envisioning strategic intent –Intervening –Provision of central services and resources –Expertise Value destroying –Large cost –Diseconomies –Bureaucratic Fog –Financial Safety Net –Focus for managerial ambition

8. Demonstrate a sound appreciation of current strategic management concepts There are a range of strategic directions open to MNEs Integrate and apply strategic approaches to practical situations in various types of organisations How might strategy selection differ for MNEs? Resolve management problems in the area of strategic management by evaluating alternative outcomes How might we analyse a business’ strategy with reference to its structure? Knowledgecast Summary

10. Carlos Ghosn and Renault Nissan: Leading for Global Success Read the closing case in Cavusgil, Knight and Reisenberger (2008: 336-338) of in preparation for the seminar. We will be exploring the nature of Renault Nissan’s international strategy during the seminar. In the seminar be prepared to respond to the following questions: 1.Why did Renault Nissan select this strategy? 2.What challenges have Renault Nissan faced in implementing this strategy? 3.Evaluate the alternative strategies Renault Nissan could have considered? Seminar

11. End of Module Assessment – Evaluating Strategy (Management Brief) (Unit 10) Preparation In this session your consultancy group is encouraged to discuss the strategic options open to the case study organisation. Market Penetration Consolidation Product Development Market Development Related Diversification Unrelated Diversification Group Activity AND Global Strategy Home Replication Strategy Transnational Strategy Multidomestic Strategy