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1 Peter Morville, IOP 2006 Ambient Findability Massive Scale Beyond Your Imagination A Recommended Approach to Creating the.

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Presentation on theme: "1 Peter Morville, IOP 2006 Ambient Findability Massive Scale Beyond Your Imagination A Recommended Approach to Creating the."— Presentation transcript:

1 1 Peter Morville, IOP 2006 Ambient Findability Massive Scale Beyond Your Imagination A Recommended Approach to Creating the World Brain with Instant Recall

2 2 Peter Morville Background Library and Information Science Information Architecture Pioneer Co-Author, IA for the World Wide Web (1998, 2002) Current Roles President, Semantic Studios Co-Founder, Information Architecture Institute Faculty, UM School of Information Author, Ambient Findability (2005)

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4 4 1.The combination of organization, labeling, and navigation schemes within an information system. 2.The structural design of an information space to facilitate task completion and intuitive access to content. 3.The art and science of structuring and classifying web sites and intranets to help people find and manage information. 4.An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

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6 6 Most of the complaints we get are due to the way users search; they use the wrong keywords. Manufacturing Manager in Must Search Stink? by Forrester Research

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8 8 Search is a System

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11 11 Location Trust Hits Location

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13 13 Findability Facts For every search on, there are over 100 cancer-related searches on public search engines. Of these searches, 70% are on specific types of cancer.

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16 16 find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime

17 17 Chained Libraries In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church. This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell it or in any way alienate it from this house, or mutilate it, let him be forever cursed.

18 18 Print, film, magnetic, and optical storage media produced about 5 exabytes of new information in 2002. Ninety-two percent of the new information was stored on magnetic media, mostly in hard disks. How big is five exabytes? If digitized, the nineteen million books and other print collections in the Library of Congress would contain about ten terabytes of information; five exabytes of information is equivalent in size to the information contained in half a million new libraries the size of the Library of Congress print collections. Although the Internet is the newest medium for information flows, it is the fastest growing new medium of all time, becoming the information medium of first resort for its users.

19 19 A wealth of information creates a poverty of attention. A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist

20 20 David Rose

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23 23 Automatic Locates Schedule an "automatic locate" to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations.

24 24 In July, Mexico's attorney general became a smart object. Rafael Macedo de la Concha had an RFID chip implanted in his arm that can track and authenticate him, a bold bid to fight government corruption. Of course, it's his brain that makes him smart. It's the chip that makes him an object: cataloged, searchable, and locatable in space and time. Bruce Sterling, Wired Ubiquitous Findable Objects Products - Possessions - Pets - People - Places

25 25 Reciprocal Transparency In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?


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31 31 Revenge of the Librarians Metadata

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34 34 The old way creates a tree. The new rakes leaves together. David Weinberger

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38 38 Learns, Proposes, Innovates, Gets All The Attention Remembers, Disposes, Integrates, Has All The Power PACE LAYERING

39 39 Go Paid search is the fastest growing business in the history of media; estimated to hit $23 billion by 2010. Search has become the new interface of commerce. John Battelle

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41 41 Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders

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45 45 There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the ones we dont know we don't know.

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48 48 Open Source Intelligence In the world of secret services, Open Source Intelligence (OS-INT) means useful information gleaned from public sources. We use the term differently…OS-INT means the application of collaborative principles developed by the Open Source Software movement to the gathering and analysis of information.

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52 52 The Story of the 3 Stone Cutters 1.I am making a living. 2. I am doing the best job of stone cutting in the county. 3. I am building a cathedral.

53 53 The Future of Libraries and Collections, Reg Carr

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55 55 IA Therefore I Am Peter Morville Semantic Studios Ambient Findability IA Institute This Presentation

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