1. The Art of the Pitch January 20, 2013

2. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki “The Art of the Start”

3. A Pitch is a Story

4. Do Your Homework

5. Get Organized

6. Start Strong

7. End with an Ask Ask for the Money Ask for the Sale Ask for the Job Ask for Advice/Mentorship Make an Ask

8. Finish Early

9. Own the Stage 2 minutes before you go “on” Smile Breathe Make Eye Contact Pace Yourself Be Authentic After: Ask for Feedback

10. Practice, Practice, Practice Practice EVERYWHERE Practice the Q&A Put together a Pitch “Gauntlet” Find a Simon Video tape yourself & review Visualize Yourself NAILING the PITCH!

11. Stupid Stuff Matters A Picture is worth 1000 words Font size minimum = 30 Watch font color versus background Just say no to animations Exception to animations: bullets One level of bullets

12. 3 minutes - The Format 3 minute pitch – timed 5 Slides Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: How You Make Money Slide 5: The Ask

13. 5 minutes - The Format 5 minute pitch – timed 8 Slides Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: The “Magic” Slide 5: The Market Slide 6: How You Make Money Slide 7: The Team Slide 8: The Ask

14. Other Slides Other Slides you might add for Investors: Competition Financial Projections & Key Metrics Accomplishments to Date Sales/Partners Pitch: Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: The “Magic” Slide 5: Sales Model / Current Customers Slide 6: Competitive Analysis Slide 7: The Team Slide 8: Demo Slide 9: The Ask

15. Resources “The Art of the Start” – G. Kawasaki The Canaan Pitch Deck (slideshare) Andrew Stanton TED Talk

16. The End Questions???