1. Charlie Rapple Co-founder and Director Harnessing Researchers’ Expertise and Networks to increase Article Usage, Citations and Impact Introducing Kudos CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION

2. 19962006 The problem that we are solving, or, “challenges in the information sector”

3. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 3 ♯ 1: information overload Growth curve for number of articles published per annum Chart based on 3.26% pa growth in article numbers,the lower limit proposed by Mabe and Amin in „Growth dynamics of scholarly and scientific journals”. Scientometrics, 51:1 (2001) 147–162 In the world today, there are 50 million published research articles and that number is doubling every twenty years but readers’ time is not doubling!

4. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION ♯ 2: dense communication 4 Research requires expertise to understand Formal communications often dense Opportunity for new discoverability layer – e.g. impact statements – e.g. lay summaries – e.g. video ‘abstracts’ – e.g. visual abstracts – e.g. data Such useful materials lost in silos

5. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION ♯ 3: under-utilized networks Personal networks are key to how people share, find and select relevant articles Traditionally: conferences, word of mouth, email Future: social networks (exist, but underutilized ) 5

6. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Self-fulfilling popularity 6 Usage or citations Article Usage / Citation Distribution Usage / citations Most read/ cited article Least read/ cited article

7. 19962006 Meanwhile …

8. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Rise of article-level metrics 8

9. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Emergence of altmetrics 9

10. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Changes in research evaluation Different and diverse ways to assess impact Less focus on publication metrics More focus on individual performance

11. 11 Article- level metrics Altmetrics Usage marketing Author services Open access Academic spring Community Advocacy Discovery SEO Social media International reach Metadata Marketing to individuals Closing the loop Data-driven services Integration not duplication Intelligent reading Filtering Multimedia Public accessibility Research evaluation Funding REF, STAR ORCID H-index etc Perfect Storm?

12. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Our challenge 12 How to match the right people to the right articles? Problem 1 : too much information, not enough time Problem 2: valuable assets lost in silos Problem 3: valuable networks underutilized Authors Publishers Funders Institutions

13. 19962006 Our solution

14. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Harness researchers’ expertise to aid understanding of their work and give it context Leverage researchers’ networks to increase exposure for their work Supercharge existing efforts by institutions, funders, publishers by involving researchers more effectively Automated Scalable Cross-publisher Rewarding The missing link 14

15. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION That’s what lies behind … Helping maximize the impact of published research by: Empowering authors to explain and share their work Using article-level metrics to motivate and reward them Driving traffic back to publisher sites Strengthening relationships between authors and publishers 15

16. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Three core steps for researchers Increase discoverability, monitor effect of tools Write plain English descriptions to explain work: Short title Lay summary Impact statement Add links to resources that put work in context: Videos Images Blog entries … Share trackable links within existing networks: Email Facebook Twitter step 1 step 2 step 3 Make articles more discoverable (data distributed by Kudos) and easier to appraise / interpret (data displayed alongside article)

17. 19962006 Progress to date

18. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Literature review Role of social media in research comms (speed, context, discovery) Correlation between social media discussion and citations (generally: further research required but positive indications) Role of short / lay metadata (increases media coverage > audience > citations ) Role of multimedia (broaden audiences) Aiming to publish results – would welcome suggestions of suitable journals! 18

19. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Survey: interest in Kudos Surveyed almost 4,000 researchers 84% of authors think more can be done to raise the visibility, impact and usage of their work – 50% get no support from their institution – 80% feel it is their personal responsibility Over 75% think they will personally use Kudos Authors are likely to embrace Kudos 19

20. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Pilot site 20 Test Group Control Group 50 / 50 random split for each title / year New articles, Oct 2013 > (70,000 and counting! 100,000 articles, Jan 2011- Aug 2013

21. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 21 Claim your article

22. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION View current metrics 22 Currently: publisher site usage, Altmetric score

23. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION View current metrics 23 It’s not uncommon for initial article metrics to look like this …

24. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 24 Explain your article

25. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 25 Adding multimedia

26. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 26 Add context

27. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Share your article 27 Choose a template and generate proposed text with trackable links

28. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Watch the traffic roll in! 28 (Within 24 hours of the tweet)

29. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Re-view metrics 29 See referrals from tracked links, and re- view usage against activities undertaken

30. Results so far 30

31. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Pilot results 31 In the first 24 hours after 1 email … 1,000 registrations

32. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Pilot results 32 After 12 weeks … 5,500 registrations

33. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Pilot results 19% higher article usage per day for articles shared using the Kudos tools compared to the control group

34. Plans for 2014

35. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION 2014 objectives for Kudos 1. Broader dataset : much wider group of publishers, articles and researchers: 20-30 publishers, 500,000+ articles, subscription and OA. 2. Broader functionality : sharing data with repositories and third parties; integrating with author / publisher workflows and tools; enabling participating publishers to integrate data in their own platforms. 3. Broader target audience : engaging institutional and funding partners; understanding potential of local language tools. 4. Longer test period : measuring the effectiveness of Kudos activities over a longer time period (to begin entering citation window). 5. More rigorous results analysis : including effectiveness of different combinations / sequences of activities 6. Business model development: developing a sustainable business model for Kudos. 35

36. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Publishing partners 2014 36 And some still secret!

37. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION But no limits for researchers! New site launching April 2013 Anyone can register, add their articles, view altmetrics, and use the tools to explain and share! – Usage data is only available for participating publishers 37

38. CONFIDENTIAL: NOT FOR EXTERNAL CIRCULATION Still exploring … How important is article performance to researchers? How is this changing? How (and with whom) do researchers currently share information about publications? What are researchers’ experiences to date with social media / academic networking tools? How attractive is the idea of being able to enrich articles with contextual data? How would Kudos best fit within research workflows? What else could it do for you? 38

39. Thank you Charlie Rapple charlie@growkudos.com www.growkudos.com/blog www.facebook.com/GrowKudos @GrowKudos Please follow us so we can let you know when you can sign up for Kudos 1.0!