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4 th Global Congress on Combating Counterfeiting and Piracy - February 2008.

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Presentation on theme: "4 th Global Congress on Combating Counterfeiting and Piracy - February 2008."— Presentation transcript:

1 4 th Global Congress on Combating Counterfeiting and Piracy - February 2008

2 The growing problem of the sale of counterfeit and pirated products via the Internet

3 Global Results 07 20032004200520062007 Raids4 2006 0007 2006 4007 650 New actions8 20013 00017 60020 80024 170 Websites shut downN/A245344388754 Per Day: 28 raids conducted 89 new actions instituted 2,8 websites shut down

4 How and where can illegitimate e-commerce be controlled? What are, or should be, the obligations of Internet Service Providers to assist in reducing counterfeit sales? What are the priorities for decision makers and enforcement authorities? E-commerce of counterfeits A global responsibility

5 Urgent need of cooperation from ISPs Registrars – Domaining (traffic captured from users typing urls in the navigation bar) – Fake Whois – Spamming redirecting to infringing websites Telecommunication companies hosting websites (ie: China Telecom) Search Engines – Infringing keywords – Spamdexing (fraudulent Search Engine Optimization to artificially inflate search rankings) Other facilitators: Trade boards, auction sites, courier and shipping companies – Payment facilities A global responsibility

6 Domainer Aggregator Internet user Advertising companies (pay per click) 1. Registrars & Domaining Infringing website

7 Louis Vuitton vs. Unasi,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, and Domaining

8 2. Registrars & Fake Whois http://whois.domaintools.com/viutton.com

9 3. Registrars & Spam

10 Spam

11

12

13 http://newonecandy.com http://norma008.spoontires.com http://nlbtd039.sarahhasafeverok.c om http://www.c.bluegreenyellowshort. com http://001.elevenminuselevenisone. com http://gentleseaoknewonez.com www.newnewspaperz.com www.parkaddictionns.com http://becauseowthis.com www.ridgesofvalley.com http://www.shoppingequalsok.com/bags.php? brand=1 http://121.vouchnet.net/bagbrands.php http://051.worldwdidebeedz.com http://www.replica2u.com http://www.shoobydoeobydoo.com http://www.166.quinkcyismean.com http://katiekneedstoeat.com http://www.jeriechon.com No efficient way to fight Spam except through firewalls but possible notification of various domains used to Registrars Spam

14 Right side: Sponsored Links Left side: Natural Visibility First 2 hits = LV 4. Search engines & Infringing keywords

15 Infringing keywords

16

17 5. Search engines & Spamdexing

18 Spamdexing – hidden text

19 Spamdexing – doorway pages

20 Reporting spamdexing

21 6. Payment facilities

22 What should be the priorities for decision makers and enforcement authorities? 1. Make this battle a top priority ! 2. Strengthen the legal framework (i.e. no current notice and take down mechanisms in Canada and China for trademarks) 3. Enhance the level of international cooperation between private and public sectors on the enforcement side 4. Develop and implement worldwide the contributory liability theory in order to generate more … … proactive cooperation ! Conclusion


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