1. National Sales Meeting 12.11.13

2. WHO THE HECK IS JIM MORRISON? 1967 Last Week

3. Not THAT Jim Morrison….This One: – Live in Strafford, NH – Married with three grown children – Avid Outdoors person (skiing, kayaking, boating) – Proud Neuro-tic starting August 2013 – Formerly Coke, Pepsi, Fuze, Hershey – Strengths at every level of account coverage: – “Boardroom to Bodega”

4. Account List RKAM-East SegmentAccount# StoresCityState2014 Est. Volume DrugCVS Area 1823LincolnRhode Island8987 DrugCVS Area 2840LumbertonNew Jersey9173 DrugCVS Area 3876BeltsvilleMaryland9566 DrugCVS Area 8970DavidsonNorth Carolina10592 C&GDandy Mart's70SayrePennsylvania3640 DrugDuane Reade23New York 0 C&GFasmart / Shore Shop469RichmondVirginia12194 GroceryGiant Eagle218PittsburghPennsylvania0 C&GGiant Eagle Get Go65PittsburghPennsylvania0 GroceryIngles Markets204Black MountainNorth Carolina7956 GroceryKing Kullen40BethpageNew York0 C&GNouria Energy86WorcesterMassachusetts2236 C&GRedner's40ReadingPennsylvania2496 C&GRoyal Farms156BaltimoreMaryland8923 C&GRutter's56YorkPennsylvania2621 GroceryShop Rite230WethersfieldConnecticut9448 C&GStewarts Shops330Saratoga SpringsNew York0 C&GSunoco A+679PhiladelphiaPennsylvania26481 C&GTedeschi Food Shops189RocklandMassachusetts3440 GroceryTops Friendly markets150BuffaloNew York5850 C&GTurkey Hill269LancasterPennsylvania9232 GroceryWeis Market116SunburyPennsylvania6032 C&GXtra Mart147N GrovendalesConnecticut3822

5. Tops T 3 2013 Sonic Feature o Supported with Directive to store and sell sheet on next page. o Followed by Email with how pleasantly surprised at our volume! o Validated with commitment to T 1 2014 Sleep Ad of 1.4.2014 Tedeschi’s Fenway Day (Audrey O. Pix attached)

6. STORE TEAMS: This serves as authorization for a display in conjunction with our 10/5 ad. (promo thru 10/26 ) Your DSD salesperson should be reaching out to propose a display where appropriate. Thanks for your support. Bill

8. Consumer awareness building in key markets 8 Boston velocity outpacing Total US SONIC Velocity % Chg vs YAG Boston is outpacing Total US in velocity growth The Tri 3 SONIC regional marketing effort in Boston is paying off Better distributor performance to activate the marketing messaging helps drive velocity Source: IRI Boston Convenience through October 6 2013

9. Sunoco A Plus o September/October Rewards o T1 Smart Choices Program o 2/$4 Sleep Led with DPSG Partners o Buyer Currently has Prototype Counter rack to find space in stores! o Committed to Schedule ‘Vertical Call’ Meetings with Sunoco Ops, Distributor People and Neuro to truly pursue Flawless Execution!!

10. Pricing o Integrity o Consistency Programming o As Above Distributor Network o Eliminate Gaps o Internal Communication o Protective Approach to Customers

11. Communication Process o Internal o Distributors o Standardize/Simplify Future Offerings o Non GMO? o Gluten Free o Organic? o All of the Above?

12. Sales Reporting o Distributor o Customer o Scan Data