Presentation is loading. Please wait.

Presentation is loading. Please wait.

Network KC Read all about it, Stay tuned, Listen up, Log on… Cross-media partnership Cross-media partnership Early convergence on a citywide scale Early.

Similar presentations


Presentation on theme: "Network KC Read all about it, Stay tuned, Listen up, Log on… Cross-media partnership Cross-media partnership Early convergence on a citywide scale Early."— Presentation transcript:

1 Network KC Read all about it, Stay tuned, Listen up, Log on… Cross-media partnership Cross-media partnership Early convergence on a citywide scale Early convergence on a citywide scale Driven primarily by issues Driven primarily by issues Share Resources and Information Share Resources and Information

2 Partners KCPT, PBS affiliate KCPT, PBS affiliate Kansas City Star Kansas City Star Carter Broadcast-KPRS, popular with African- American Listeners Carter Broadcast-KPRS, popular with African- American Listeners KCUR Radio, NPR affiliate KCUR Radio, NPR affiliate KCTV-5, CBS affiliate KCTV-5, CBS affiliate UMKC, NetTV for young adults UMKC, NetTV for young adults (backchannel.org/wiredmind.org/networkkc.org)

3 Goals Engage KC residents in public affairs Engage KC residents in public affairs Provide in-depth coverage on crucial or hot button issues Provide in-depth coverage on crucial or hot button issues Encourage civic discourse Encourage civic discourse Increase cross-audience exposure Increase cross-audience exposure Cross-media promotion Cross-media promotion

4 Examples People and Spaces, episode one Kansas City Star: Front Page Coverage of an Environmentally Friendly Downtown KCPT: Documentary and Talk Show on Downtown Failure to attract Business and People.

5 Examples KCUR and KPRS: reported on Underused City Parks and Why So Much Crime Wiremind.org/Backchannel.org: produced Internet segments and Town Hall Meeting on Young Adults and Use of Green Space

6 Latest Episode: Life Sciences Kansas City Star: Biomed Valley in KC KCPT, KCUR, KPRS: Investing in Life Sciences and economic importance Backchannel: Life Sciences and Young Adults

7 Meaning of Leadership: Post 9/11 The Most Ambitious Network KC Project Scientific Opinion Poll on Leadership (commissioned by the KC Star) Post-9/11 Senate Race: Missouri Decides Post-9/11 Senate Race: Missouri Decides (produced by KCPT and backchannel.org Join Us for Dinner Series Join Us for Dinner Series (KCTV-5 hosts TV dinners for families and candidates)

8 Meaning of Leadership One Minute Views One Minute Views (KCUR and KRPS will air series of one minute spots focusing on individual voters and their opinions on issues and candidates) Leadership, Young People and Camcorders Leadership, Young People and Camcorders (Backchannel Internet segments and forums on leadership. KCPT, KCTV will broadcast backchannel segments and Forums. KC Star will place student work on its Website.)

9 Zero Budget Each partner uses existing resources and personnel Each partner uses existing resources and personnel All reports, segments, forums are produced independently but shared. All reports, segments, forums are produced independently but shared. backchannel.org equipment 4 Mac G-4 video/graphic workstations and editing software. 4 Mac G-4 video/graphic workstations and editing software. 5 camcorders, plus audio/light kits. 5 camcorders, plus audio/light kits.

10 Conclusion/Network KC Example Early convergence is a return to basic journalism. (Madisons Vision) Early convergence is a return to basic journalism. (Madisons Vision) Technology is a vehicle of delivery Technology is a vehicle of delivery Content remains the message Content remains the message Flow of information goes in both directions Flow of information goes in both directions Decentralization of the media accelerated Decentralization of the media accelerated

11 Guiding Principles of Early Convergence Never Let the Lesson Be Lost Never Let the Lesson Be Lost (Be passionate, Dont give up) There are No Stupid Questions, Just Stupid Answers There are No Stupid Questions, Just Stupid Answers (Keep Asking Questions) The Greatest Menace to Freedom is an Inert People The Greatest Menace to Freedom is an Inert People (Keep Engaging Your Public)


Download ppt "Network KC Read all about it, Stay tuned, Listen up, Log on… Cross-media partnership Cross-media partnership Early convergence on a citywide scale Early."

Similar presentations


Ads by Google