Presentation on theme: "An REA Model of an Economic Exchange"— Presentation transcript:
1An REA Model of an Economic Exchange William E. McCarthy*Michigan State University*http://www.msu.edu/user/mccarth4/
2Cookie-Monster (the customer) and Elmo (the entrepreneur) meet in the (real or virtual) marketplace, thus setting the stage for an Economic Exchange
3Economic Exchange Pattern EventAgentResourcedualityREASource:W. E. McCarthy “The REA Accounting Model: A Generalized Framework for Accounting Systems in a Shared Data Environment,” The Accounting Review, July 1982, ppW.E. McCarthy “The REA Modeling Approach to Teaching Accounting Information Systems,” Issues in Accounting Education, November 2003, pp
4Cookie-Monster (the customer) and Elmo (the entrepreneur) engage in a SHIPMENT (transfer of Cookie Inventory)
5outside participation outside participation Economic ResourceCOOKIESinside participationEconomic AgentELMOstock-flowEconomic EventSALEEconomic Agentoutside participationcookiemonsterGivedualityTakeoutside participationEconomic Agentstock-flowEconomic EventEconomic Agentinside participationEconomic ResourceREA model of cookie sale from entrepreneur’s (ELMO) perspective
6Cookie-Monster (the customer) and Elmo (the entrepreneur) engage in a PAYMENT (transfer of Cash)
7outside participation outside participation Economic ResourceCOOKIESinside participationEconomic AgentELMOstock-flowEconomic EventSALEEconomic Agentoutside participationcookiemonsterGivedualityTakeoutside participationEconomic AgentELMOstock-flowEconomic EventCASHRECEIPTEconomic Agentinside participationcookiemonsterEconomic ResourceCASHREA model of cookie sale from entrepreneur’s (ELMO) perspective
8outside participation GiveTakeEconomic Resourceinside participationoutside participationstock-flowEconomic EventCash ReceiptEconomic AgentSalespersonCustomerCashierCashCookiesdualitySalemore general exchange model from the entrepreneur’s (ELMO’s) internal perspective
9Partial Database for Elmo’s Cookie Business COOKIESCOOKIES-stockflow-SALEProduct#DescriptionPriceQOHP-1Chocolate Chip1.05200P-2Chocolate.95205P-3Peanut Butter1.0097P-4Pecan1.10257Product#Invoice#QuantityP-2I-15P-310I-220P-4I-39P-1I-44SALE-duality-CASH_RECEIPTSALEInvoice#Dollar AmountDateSalesperson Employee#Customer #I-114.751JULE-1234C-987I-220.002JULE-1235C-888I-39.903JULE-1236C-999I-49.205JULE-1237Invoice#Receipt TimestampAmount AppliedI-12JUL083014.75I-23JUL08002.005JUL080018.00I-38JUL11459.90I-49.20Partial Database for Elmo’s Cookie BusinessWhy is this invoice amount $14.75 ??How is customer paying for this ???
10Part of ELMO’s Value Chain for Providing Cookies A business process is a set of activities that takes one or more kinds of input and creates an output that is of greater value to the customer (Hammer and Champy)business processlaborcookiesConversion Cyclebusiness processRevenue Cyclecashbusiness processcookie ingredientsAcquisition Cyclecashvalue chainA value chain is a purposeful network of business processes aimed at assembling the individual components of a final product (i.e., its portfolio of attributes) of value to the customer (Porter and Geerts/McCarthy)Part of ELMO’s Value Chain for Providing Cookies
11Different perspectives on REA modeling needed for enterprise modeling (value chains) and collaboration space (supply chains)Enterprise modeling (as evidenced in normal ERP systems) is done from the perspective of one company or entrepreneur. Business processes are viewed as components of a single value chain. A single exchange (like the sale of a product for money) would be modeled twice, once in the enterprise system of each trading partner.Collaboration space modeling (as evidenced in ebXML or ISO Open-edi) is done from a perspective independent of each trading partner. A single exchange is modeled once in independent terms that can be then mapped into internal enterprise system components. Supply chains are networks of business processes that alternate internal transformations and external exchanges (definition due to Bob Haugen).REA modeling works in both cases and the independent to trading partner mapping is absolutely straightforward and completely defined.
12Used for collaboration space modeling BusinessProcessIndependent view ofInter-enterprise eventsEnterpriseIllustration of Perspective: Trading Partner vs. IndependentTrading Partner view ofInter-enterprise events (upstream vendors and downstream customers)Blue arrows represent flow of goods, services, and cash between different companies; green arrows represent flows within companiesUsed for collaboration space modelingSOURCE: Adapted from ISO , K. Morita
13COOKIES ELMO SHIPMENT ELMO CASH cookie monster cookie monster Economic ResourceEconomic AgentCOOKIESparticipationELMOstock-flowEconomic EventSHIPMENTEconomic Agentparticipationcookiemonsterinitiating transferdualityresponding transferEconomic AgentparticipationELMOstock-flowEconomic EventPAYMENTEconomic AgentparticipationEconomic ResourcecookiemonsterCASHREA model of cookie sale from independent (collaboration space) perspective
14Cookie-Monster and Elmo after their economic exchange (both economic agents have now reached higher levels of utility)
15Cookie Monster and Elmo are of course characters from the Public Broadcasting Service TV show Sesame Street*. Their use here is only illustrative. Cookie Monster is a great example of a typical buyer (has money, wants goods) because he is most happy when he has a cookie to eat. The use of Elmo as a typical seller (has goods, wants money) is only a convenient illustration. The Cookie Monster shown was a favorite toy of my daughter Meghan. The Elmo was bought for me by my wife Jane. * see