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Slovene Consumers Association - SCA Dr. Tanja Pajk Žontar Stakeholder meeting between SAFEFOODERA and Consumer groups Brussels, 15. - 16. March 2007.

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Presentation on theme: "Slovene Consumers Association - SCA Dr. Tanja Pajk Žontar Stakeholder meeting between SAFEFOODERA and Consumer groups Brussels, 15. - 16. March 2007."— Presentation transcript:

1 Slovene Consumers Association - SCA Dr. Tanja Pajk Žontar Stakeholder meeting between SAFEFOODERA and Consumer groups Brussels, 15. - 16. March 2007

2 Who are we? SCA: NGO, indepedent and autonomous founded by members in 1990 Aim: protection of consumer interests and rights Founder of the consumer magazine VIP (in 1991)

3 Main activities Consumer advice and information Advocacy Legal aid Consumer education International co-operation International Consumer Research Institute (ICORI) - 1993 International Consumer Research Institute (ICORI) - 1993 Consumer International (CI) - 1991 Consumer International (CI) - 1991 The European Consumer's Organisation (BEUC) The European Consumer's Organisation (BEUC)

4 Buys a product or service for own use, not for sale Buys a product or service for own use, not for sale Child, parent Child, parent Young, adult Young, adult Professional, Housewife Professional, Housewife Healthy, sick... Healthy, sick... Vulnerable grops??? Vulnerable grops??? Who is a consumer?

5 Consumer needs science based evidence properly communicated (education, information, labelling) and assessed (coctail) Consumers are confused!

6 Consumers perceive risk differently and diversely from experts Expert: objectively assessed, managed and communicated Consumer: subjective - affected by beliefs, trust, human nature, social status, education... Risk, uncertainty and consumer

7 SCA and BEUC emphasis Risk-benefit analysis should be clearly explained to consumers Impact on health, choice, environment, trade and competitiveness trade and competitiveness Risk, uncertainty and consumer

8 European consumer makes a choice of foodstuffs on: Quality: 42 % Quality: 42 % Price: 40 % Price: 40 % Taste: 31 % Taste: 31 % Pleasure: 29 % Pleasure: 29 % Hunger: 27 % Hunger: 27 % Health: 19 % Health: 19 % Food safety: 8 % Food safety: 8 % Consumers choice

9 SCA and BEUC emphasis Achieve the right balance between innovation and consumer protection by improving the understanding, communication and management of risk and uncertainty European consumers perspective

10 Thank you!


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