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WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be WWW.WALLONIA-INTERNATIONAL.BE The role of FDI in developing knowledge-based.

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Presentation on theme: "WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be WWW.WALLONIA-INTERNATIONAL.BE The role of FDI in developing knowledge-based."— Presentation transcript:

1 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be WWW.WALLONIA-INTERNATIONAL.BE The role of FDI in developing knowledge-based competitiveness in European regions : The case of Wallonia Graz, 23 April 2010 Philippe Suinen, CEO of AWEX Wallonia Foreign Trade and Investment Agency

2 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be Wallonias institutional context Belgium : A federal state with 3 regions holding significant competencies Walloon Region - Population : 3.4 millions (32% of country) - Capital : Namur - Main cities : Liège, Charleroi, Mons, Nivelles, Tournai, Arlon, Wavre, Verviers Flemish Region (58% of the Belgian population : 6.1 million inhabitants) Brussels-Capital Region (10% of the Belgian population : 1.0 million inhabitants)

3 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be WALLONIA : an autonomous region Holds important powers in matters related to its economic development Economic policy Foreign trade and investment Employment and professional training Scientific research and new technologies Transport and public works Environment, urban and rural development Agriculture, energy and water Tourism Foreign relations in all these areas

4 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be AWEX : key figures and structure Agency of the Walloon Region of Belgium in charge of promoting foreign trade and attracting foreign investment (created in 1998) An universal public service legally bound to the Walloon Government by a Management Contract Headquarters in Brussels (foreign trade) and Namur (foreign investment) 7 regional centres in Wallonia Worldwide network of 107 economic and commercial representatives 450 employees (200 of which abroad) Budget 2009 : 72 million euros Certified ISO 9001 since 2002

5 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be MAKING WALLONIA ATTRACTIVE ATTRACTING FDI THROUGH KNOWLEDGE IN : 1. Promoting innovation : innovative processes and products 2. Support for exports 3. Networking and EU institutions 4. Logistics 5. Interculturality and involvement of young people

6 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be www.wallonia- international.be WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE The development of competitiveness clusters since 2005 : a new industrial policy research and development projects ( 195 millions) training and employment schemes ( 22 millions) export promotion and foreign investment attractiveness ( 10 millions) general investment incentives ( 7 millions) public investment in assets and holdings specific to clusters ( 1 million) 1. KNOWLEDGE IN PROMOTING INNOVATIVE PROCESSES AND PRODUCTS

7 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be www.wallonia- international.be WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE Priority given to the most promising growth sectors: 1. Life sciences (Biowin) 2. Aeronautics and aerospace (Skywin) 3. Mechanical engineering (Mecatech) 4. Transport and logistics (Logistics in Wallonia) 5. Food-processing industry (Wagralim) WALLOON COMPETITIVENESS CLUSTERS

8 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be www.wallonia- international.be WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE Track record since 2005 : 495 total participants (229 private sector firms, 157 university departments,51 research units and 58 training centres) 123 projects underway (70 R&D projects, 39 training projects and 14 investment projects) representing a total budget of 379 millions (of which 225 millions of public aid) 8,700 new jobs created in the medium-term Recruitment within AWEX of 5 high-level FDI experts specialised in the search for foreign investors in the sectors covered by the clusters : Responsible for 54 foreign investments in Wallonia representing 208 millions and the creation of 834 new jobs 30% of all foreign investments concluded successfully by AWEX in 2009 110 international actions undertaken in cooperation with AWEX 15 cooperation agreements signed with foreign clusters WALLOON COMPETITIVENESS CLUSTERS

9 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be www.wallonia- international.be WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE A magnet for foreign investment 138 spin-offs originating from Wallonias universities, representing 54% of Belgiums total (weight of the Walloon economy within Belgium is 24%) 6 science parks which are vectors for partnerships between research centers and industry 3 incubators providing support for start-ups in emerging technologies: Wallonia Space Logistics, Wallonia Biotech Coaching and GIGA (applied genomics) 2 Welcome Offices for Chinese and Indian investors offering services to launch their activities in Europe KNOWLEDGE IN PROMOTING INNOVATIVE PROCESSES AND PRODUCTS

10 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be 2. KNOWLEDGE IN SUPPORT FOR EXPORTS International network of 107 Economic and Commercial Representatives in partnership with Flanders Investment & Trade and Bruxelles Export 81 run by AWEX (of which 34 are shared with FIT and Bruxelles Export) 12 in partnership with FIT 14 in partnership with Bruxelles Export 4 foreign investment prospectors (Tokyo, Shanghai, Chicago, San Francisco)

11 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be

12 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN SUPPORT FOR EXPORTS Efficient information system General and commercial information on foreign markets Market studies tailored to specific demands Seminars on commercial and cultural approaches to specific markets Communication of business opportunities, international tenders and information on projects financed by international organisations

13 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN SUPPORT FOR EXPORTS Wide-ranging annual export action plan On average : 170 international commercial actions and 2,000 participating firms per year International trade fairs, economic missions, sector-based contact days abroad, invitations of foreign prospects and buyers in Belgium Aim : to offer Walloon companies of all sizes and from all sectors a wide range of international actions

14 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN SUPPORT FOR EXPORTS Promotion of niche markets with a high technological content (30% of the programme): Life sciences Pharmaceutical products Food additives Environmental technologies New materials Electronics Information and communication technologies Security and control equipment Aeronautical and aerospace equipment

15 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN SUPPORT FOR EXPORTS Various financial incentive mechanisms designed to help companies at all stages of the export process (3,968 granted in 2009) Development of export strategies Training and recruitment of personnel Marketing and communication Market exploration (trade fairs, missions, buyers invitations, market studies, etc.) Training of clients Establishment of commercial offices abroad Development of international partnerships Risk coverage, financing and insurance of exports

16 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN SUPPORT FOR EXPORTS SOFINEX : Walloon society for financing exports and the internationalisation of businesses (93 beneficiaries in 2009) Trust Funds with international organisations for technical assistance and feasibility studies regarding private-sector projects in developing and emerging countries Financial tools for export promotion : bilateral credit lines, funds for economic development projects in emerging countries Direct participation in financing requirements of international ventures (exports or investments) : banking counter- guarantees, granting of credits, equity participations

17 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be 3. KNOWLEDGE IN NETWORKING AND EU INSTITUTIONS The Walloon House to the European Institutions (MEWE) : a network deployment unit for companies established in Wallonia Functions of MEWE : To provide information on Community calls for tenders in the field of economic aid and research 7th Framework for R&D Competitiveness and Innovation Programme (CIP) European Regional Development Fund (FEDER) European Neighbouring and Partnership Instrument (ENPI) Instrument for Pre-Accession Assistance (IPA) To promote international partnership and networking for Walloon-based companies and operators

18 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN NETWORKING AND EU INSTITUTIONS MEWE IS A MEMBER OF SEVERAL EUROPEAN NETWORKS EURADA (European Association of Development Agencies) EBN (European Bics Network) ERRIN (European Regions Research and Innovation Network) ENRICH (European Network of Regions Improving Citizens Health) ANIMA (Investments in MED Network) RIBN (Research Innovation and Business Network for Central and South- Eastern Europe ) EREF (European Economic Regional Forum) INSME (International Network for SMEs) EEN (Enterprise Europe Network)

19 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN NETWORKING AND EU INSTITUTIONS NCP-Wallonia : contact point of the Walloon Business Federation helping companies based in Wallonia to participate in European-funded research projects (principally FP7) Functions of NCP-Wallonia : Search for potential foreign partners in research projects Assistance in the preparation of research projects (setting up of consortia, proposal writing, contract negotiation) Help in supervising the good progress of projects

20 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN NETWORKING AND EU INSTITUTIONS TECHNOLOGICAL NETWORKING AT WORK : THE WALLONIA-TEXAS A&M CONNECTION Creates global companies through the simultaneous commercialisation of new technologies in Europe and the United States Facilitates the penetration of Walloon start-ups in the US market Provides returns assistance to American start-ups willing to enter the European market via the Walloon Region Links companies in Wallonia and the United States for the creation of technological and/or commercial partnerships Prospects multinationals in the field of R&D to present our respective research capabilities

21 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN NETWORKING AND EU INSTITUTIONS Wallonia-Texas A&M Connection : a Global Network of Innovation Co-Identify Co-Protect Co-Invest Co-Locate Co-Market EUUSIndiaSouth AfricaChina Middle East

22 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be 4. KNOWLEDGE IN LOGISTICS The first logistic region in Europe according to the latest Cushman and Wakefield study on prime locations for European distribution and logistics At the centre of the so-called European logistics banana 300 million consumers within a radius of 1.000km The highest concentration of motorway interchanges in the world 2 international and cargo airports (Charleroi and Liège) and second biggest European river port (Liège) Six multi-modal platforms located at the intersection of the principal European connections (motorways, railways, airways and inland waterways) Availability of quality real estate at moderate prices Top-ranked logistics services providers for supply chain optimisation solutions

23 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN LOGISTICS FDI success stories in logistical activities Employment created TNT (European hub) 1,200 Johnson & Johnson (medical goods) 350 Katoen Natie (supply chain services) 100 Swissport Cargo service centre76 Coopervision (ocular material) 200 Waldico (food and domestic goods) 1,100 DeliXL (food distribution) 75 Lanutti (general distribution) 200 H&M (textile distribution) 450 Baxter (pharmaceuticals) 1,200

24 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be 5. KNOWLEDGE IN INTERCULTURALITY AND INVOLVEMENT OF YOUNG PEOPLE LIEGE INTERNATIONAL CITY Managed by AWEX, Wallonia Brussels International (WBI) and the Walloon Office for Employment and Professional Training (FOREM) Common development of projects and events stimulating the knowledge of foreign languages and cultures as a key factor in the internationalisation process Seminars on commercial and cultural approaches to specific markets with a specific focus on the BRIC

25 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN INTERCULTURALITY AND INVOLVEMENT OF YOUNG PEOPLE EXPLORT = PROGRAMME FOR STUDENTS AND YOUNG GRADUATES JOB-SEEKERS Provides youth with intensive training in international trade Offers a first professional experience abroad through market exploration assignments performed for exporting companies Focuses on the development of intercultural dimensions and language skills Since 2006 : more than 1.000 EXPLORT trainees have helped Walloon companies to develop internationally (professional insertion rate of 85%)

26 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be KNOWLEDGE IN INTERCULTURALITY AND INVOLVEMENT OF YOUNG PEOPLE INFORMATION CENTRE ON ISLAMIC FINANCE AND HALAL CERTIFICATION Raises the awareness of Walloon-based companies on Shariah-compliant commercial opportunities in Islamic markets Assists Walloon exporters in certifying products and services to Halal norms that are destined to Islamic markets (principally agro-food products) Facilitates access to Islamic finance among Walloon businesses Sets up partnerships with official organisations of the Islamic world (e.g. = Memorandum of Understanding signed in 2009 between AWEX and the Islamic Development Bank based in Jeddah)

27 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be CONCLUSION 3 Ts FOR THE CREATIVE AGE TECHNOLOGY TALENT TOLERANCE

28 WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE www.wallonia- international.be THANK YOU FOR YOUR ATTENTION www.awex.be www.wallonia-international.be www.investinwallonia.be WALLONIA : YOUR PARTNER REGION IN THE HEART OF EUROPE


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