Presentation on theme: "SPORTS & ENTERTAINMENT HISTORY"— Presentation transcript:
1SPORTS & ENTERTAINMENT HISTORY Identify significant people and events in the history of the sports and entertainment marketing industry
2P.T. BarnumDeveloped the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”Earliest US millionairesHad a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.
3Walt DisneyCreated Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.Produced the first feature-length cartoon – Snow White.
4Walt Disney continued . . .Opened Disneyland in Anaheim, California in 1955.Developed Disney World in Orlando, Florida in (First of the four parks.)Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)Died prior to seeing any of his plans completed.Upon his death, his empire worth over $100 million.
5Charlie Chaplin Slap-stick comedy Widely recognized movie stars Character wore:Baggy pantsTight coatLarge shoes on the wrong feetBlack derby hatTurned film comedy into an art form1915, signed with Essanay for $1,250/week to make 14 films
6Lucille Ball Actor, musician, comedian, model, & producer Emmy awards: 1952: Best Comedienne1955: Best Actress in a Continuing Performance, I Love Lucy1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy
7Lucille Ball continued . . . One of televisions first leading ladiesThe man served as supporting roleHelped to advance career of many Latino performersHusband: Desi Arnez, Cuban bandleader
8Steven Spielberg Director and producer Films include: Jurassic Park I-IIIMen in Black I & IIShrekSchindler‘s ListE.T., The Extra-TerrestrialJawsThe Color Purple
9Steven Spielberg continued . . . Commercial tie-inReeses Pieces in E.T., The Extra-Terrestrial
10Louis Armstrong Revolutionized jazz Put the soloist to the front of the band, emphasizing talentPlayed the cornet and trumpet, sang and led the bandWrote “Hello Dolly” and “What a Wonderful Life”
11The BeatlesIncluded: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)Early members included: Stuart Sutcliffe and Peter BestCreated first concept album, Sgt. Pepper’s Lonely Hearts Club Band1970, band split1980, Lennon murdered
12Elvis Presley Sold over 1 billion records worldwide 131 different albums/singles to achieve gold, platinum or multi-platinum status
13Elvis Presley continued . . . Revolutionized television performancesOn the Ed Sullivan show: record-breaking, hip shaking, scandal making performanceCaused a nation-wide scandalMany advertisers reconsidered their support of PresleySome believe he pioneered “rock and roll”Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole
14Oprah Winfrey Baltimore Talk show, People Are Talking Chicago Morning talk show, A.M. Chicago1986 launched the Oprah Winfrey ShowGrossed $125 million by end of first year
15Oprah Winfrey continued . . . Production company Harpo ProductionsOprah spelled backwardsPrivately syndicating her show allowed her to make more money“Oprah Book Club”1999 – Oxygen channelMagazine: O: The Oprah Magazine
17Michael Jordan Greatest player ever to play basketball Nike and NBA marketed him as “Air Jordan”Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox
18Michael Jordan continued . . . Movie Space JamPresident of Basketball Operations for the Washington WizardsEndorses products including:NikeGatoradeSara Lee Corporation’s Hanes brand clothierRayovacChevrolet
19Mildred “Babe” Didrickson Zaharias Greatest female athlete of all timeFemale Athlete of the Year six timesSports included:Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
20Mildred “Babe” Didrickson Zaharias continued . . . First female athlete to sign an endorsement contractWilson Sporting Goods$100,000
21William (Bill) H.G. France Sr. Founded National Association of Stock Car Auto Racing (NASCAR)Founded International Speedway Corporation (ISC) – owns and/or operates:Daytona International SpeedwayTalladega Superspeedway
22William (Bill) H.G. France Sr. continued . . . Michigan International SpeedwayCalifornia SpeedwayHomestead-Miami SpeedwayPhoenix International RacewayRichmond International RacewayDarlington RacewayNorth Carolina SpeedwayKansas Speedway
23Jack “Jackie” Roosevelt Robinson First student to letter in four sports at UCLABaseballBasketballFootballTrack & fieldProfessional football for Los Angeles Bulldogs
24Jack “Jackie” Roosevelt Robinson continued . . . Broke Major League Baseball color barrier – offered contract to play for the Brooklyn DodgersWon National League batting title and Most Valuable Player awardsFormer President of Chock Full O’Nuts – restaurant and coffee company
25Jackie Joyner-Kersee Basketball scholarship at UCLA Cover of Sports Illustrated – labeled “Super Woman”First female to be named The Sporting News Man of the Year
26George “Babe” Herman Ruth Jr. Baseball’s first “great slugger”Called “Bambino” & “The Sultan of Swat”“Babe” came from Jack Dunn, former manager of the Baltimore OriolesOrioles sold his contract to the Boston Red Sox and then sold to the New York Yankees
27George “Babe” Herman Ruth Jr. continued . . . Yankee Stadium is considered “The House that Ruth Built”Associated Press Athlete of the CenturyMember of ESPN’s Sport Century/Athletes of the CenturyVoted Greatest Baseball player of all-time by the Sporting News
28Cassius Clay Self-promoted as “I am the Greatest!” Won Gold Medal – Olympics – Light Heavyweight divisionDefeated Sonny Liston to become the World Heavyweight ChampionJoined Nation of Islam – changed name to Muhammad AliKnown for his speeches and rhymes.
29Cassius Clay aka:Muhammad Ali Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.“Thrilla in Manilla” – defeated Joe FrazierLit the torch at Olympic Summer Games in Atlanta, GA although he had Parkinson’s disease.
30Max Muhleman Founded Muhleman Marketing Inc. in Charlotte Clients include: Anheuser-Busch, Coca-Cola, and DuPontCreated permanent seat licenseHelped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers
31Vince McMahon Born Pinehurst, NC Graduated from East Carolina University1982 – purchased Capitol Wrestling from father, later called World Wrestling FederationCalled professional wrestling “sports entertainment”Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.Changed name to World Wrestling Entertainment (WWE)
32Examine the Evolution of Sports and Entertainment Marketing
33Sports Marketing1858 – Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.1934 – Lou Gehrig appeared on a Wheaties box.
34Sports Marketing1943 – All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
35Sports Marketing1964 – Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.1972 – Title IX is enacted, mandating equal access to educational opportunities for men and women.1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
36Sports Marketing 1980 – The US boycotts the Summer Olympics in Moscow. 1984 – The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.1996 – Olympic Park in Atlanta, GA is bombed.
37Entertainment Marketing – Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.1919 – Development of recording of sound on motion picture film.1920 – First commercial radio stations with regularly scheduled broadcasts.
38Entertainment Marketing 1926 – RCA established the National Broadcasting Company (NBC)1927 – Farnsworth transmits first electronic television picture; receives patent.1927 – The Columbia Broadcasting System (CBS) is founded.
39Entertainment Marketing 1929 – The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks.1939 – First television is sold.1948 – Televisions are in over one million homes.1951 – Color television is introduced.
40Entertainment Marketing 1955 – Disneyland in Anaheim, California opens costing $17 million to build.3.8 million visitors come the first year1960 – Over 100 million television sets are in homes around the world.1961 – Six Flags opens in TexasFirst regional theme park
41Entertainment Marketing 1971 – The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million to build1980 – CNN, the first all news network, is launched by Turner Cable Network1980 – Prince Charles and Diana Spencer are married on international television
42Entertainment Marketing 1981 – First IBM Personal Computers are available for retail sales1981 – MTV debuts1982 – Michael Jackson’s “Thriller” sells 20 million albumsLargest selling record ever1983 – First compact disc is released
43Entertainment Marketing 1985 – Nintendo home entertainment system is introduced1989 – Time and Warner merge to become Time Warner Inc.1995 – First television program delivered via the Internet (webcast)1997 – Princess Diana is killed in an automobile accident