1. Georgia Northwestern Technical College COLL 1000 College Success and Survival Skills 3/27/2014 Information Literacy Part 2 Credibility Mike “Wheels” Breakey, MA

2. Georgia Northwestern Technical College Credible Credible Plausible, worthy of confidence; reliable. Plausible, worthy of confidence; reliable. Notice—credible does NOT mean factual—it might, might not Notice—credible does NOT mean factual—it might, might not Reliable Reliable Dependable, worthy of trust Dependable, worthy of trust Corroborate Corroborate To confirm or support (facts, opinions, etc), esp by providing fresh evidence; to make more certain; confirm To confirm or support (facts, opinions, etc), esp by providing fresh evidence; to make more certain; confirm

3. Georgia Northwestern Technical College By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise--Adolf Hitler By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise--Adolf Hitler The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society--Edward Bernays The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society--Edward Bernays

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5. Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming

6. Georgia Northwestern Technical College Envy Envy Fear Fear Greed Greed Entitlement—you deserve X Entitlement—you deserve X Do you? Do you?

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9. Skeptical but not cynical Skeptical but not cynical Fact versus fiction Fact versus fiction Life in the age of spin Life in the age of spin No source is perfect, corroborate what you think you know No source is perfect, corroborate what you think you know Analysis of facts, not mere counting of facts Analysis of facts, not mere counting of facts

10. Georgia Northwestern Technical College Watch the following TV commercial and answer these questions Watch the following TV commercial and answer these questions What are they selling? What are they selling? What is the target audience? What is the target audience? What is the “hook” to get you to respond? What is the “hook” to get you to respond? What is the implied message? What is the implied message?

11. Georgia Northwestern Technical College “ During the 2008 elections, the news media played a major role in helping us get to know the candidates and understand their platforms. How well, then, did the news media help Americans understand the complex issues raised during the national election?” Campbell, R., Martin, C., & Fabos, B. (2010). Media and Culture: An Introduction to Mass Communications. Boston, MA: Bedford/St. Martin’s.

12. Georgia Northwestern Technical College At worst, the media’s appetite for telling and selling stories leads them to exploit or misrepresent tragedy. At worst, the media’s appetite for telling and selling stories leads them to exploit or misrepresent tragedy. Hurtle from one event to another Hurtle from one event to another 24 hour news cycle must be fed 24 hour news cycle must be fed Is it news, or entertainment? Is it news, or entertainment? At best, our media reflect and sustain the values and traditions of our democracy. At best, our media reflect and sustain the values and traditions of our democracy. Freedom of the press as a check against anarchy Freedom of the press as a check against anarchy Examples of the good and bad? Examples of the good and bad?

13. Georgia Northwestern Technical College Everything you buy with a credit card Everything you buy with a credit card Every Web site you search Every Web site you search Every form you fill out Every form you fill out All can be combined into a database about you. All can be combined into a database about you. Modern marketing relies on such data. Modern marketing relies on such data. E-commerce’s popular despite the risks E-commerce’s popular despite the risks Cookies Cookies Spyware Spyware Recommendations (Amazon) Recommendations (Amazon)

14. Georgia Northwestern Technical College SPRING BREAK! SPRING BREAK! The following Tuesday April 8th The following Tuesday April 8th Research Methods discussion Research Methods discussion Quiz on Chapters 10, 11, and Ethics discussion Quiz on Chapters 10, 11, and Ethics discussion